In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership. [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration. [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture. [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline. [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.). [03:00] However, most partnerships will not be equal. [03:15] Figure out what you can leverage and how the partnership would be beneficial. [03:40] Joint webinars are a great way to partner up with other companies and people. [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him. [05:00] Neil and Eric both do partnerships. [05:34] When Eric was at Treehouse, to get started, they made a partnerships page. [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership. [06:18] Use AppSumo, which is a place that runs promotions or offers. [06:38] Be careful with AppSumo, though: they take a percentage from what you make. [07:06] That’s all for today! [07:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related