In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula. [01:03] Jumpcut likes to take you through three or four videos over a few days. [01:20] The final one pumps you up to buy. [01:42] Apple creates early buzz. [01:50] There are leaks and rumors. [02:00] They always announce at conferences. [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product. [03:10] Apple creates scarcity. [03:50] They know how to manufacture a feeding frenzy [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity. [05:00] Influencers will help you create buzz. [05:13] That's it for today! [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related