In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is. (00:53) Discussion on Airbnb CEO's decision to stop performance marketing (01:13) Paid ads are not considered an investment for most businesses (02:48) All businesses are arbitrages (03:49) Paid ads can still benefit a business even after stopping (04:12) Diversifying marketing channels is crucial (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Brian Chesky’s Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain

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