In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still? [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high. [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank. [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time. [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty. [02:55] Only focus about 5-10% of your energy on anchor text. [03:33] Links impact rankings, but so does the content on your page. [03:55] If you only focus on rich anchor text, your rankings are unsustainable. [04:30] That’s it for today! [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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