In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Craziest Marketing Tactic Ever [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank). [01:02] He bet everything on video marketing in order to hit numbers. [01:19] He was even surprised that it worked. The company now does $25 Million/year in business. [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200. [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful. [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved. [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples. [03:50] Marketing works whether people love or hate the campaign. [04:32] Buying websites is another great way to improve your ranking. [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites. [05:45] The site would then redirect to their main landing page. [05:52] That’s it for today! [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related