In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google [00:35] Facebook and Google are the two largest platforms out there. [01:05] There are still so many different advertising platforms you can use besides the top two. [01:20] Figure out where your audience is hanging out. [01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly. [01:35] However, other avenues can be nearly as successful. [01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships. [02:00] These teams are cutting out the middle-man. [02:24] People are still using direct mail and it still works for certain targets. [03:13] Figure out who your audience is and how they would like to be targeted. [03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets. [04:05] You need to keep your brand top-of-mind. [04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business. [04:40] No one wants to do billboards anymore, but they still work! [05:00] Zappos advertised on the bins at airport security and it was genius. [05:07] That’s all for today! [05:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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