MarTech Podcast ™ // Marketing + Technology = Business Growth

What’s the question every board asks that most marketers aren’t ready for?

01 May 2026

Contributed by Lukas

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes...

Is this use of AI actually making you less effective?

30 Apr 2026

Contributed by Lukas

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligen...

If SEO is actually dying, what should marketers stop doing today?

29 Apr 2026

Contributed by Lukas

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first techno...

One marketing lesson from Lady Gaga that every CMO should steal

28 Apr 2026

Contributed by Lukas

Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how perfo...

The Voice-First Shift Companies Can’t Ignore

27 Apr 2026

Contributed by Lukas

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authen...

Let's ban this phrase from AI vendor pitches forever

18 Apr 2026

Contributed by Lukas

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Googl...

You say you're data-driven but are you lying?

17 Apr 2026

Contributed by Lukas

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experienc...

The most useful AI workflow

16 Apr 2026

Contributed by Lukas

Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500...

AI will erase this Martech category?

15 Apr 2026

Contributed by Lukas

AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google C...

This will force a fast pivot

14 Apr 2026

Contributed by Lukas

AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2...

Marketing innovation in the AI era

13 Apr 2026

Contributed by Lukas

Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses in...

Will DOOH have more media spend than static billboards?

11 Apr 2026

Contributed by Lukas

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programma...

Marketers' biggest misconception about billboards

10 Apr 2026

Contributed by Lukas

Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leadin...

How to start testing DOOH

09 Apr 2026

Contributed by Lukas

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in progr...

The most overrated screen in advertising right now

08 Apr 2026

Contributed by Lukas

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRo...

Big prediction for the future of the digital out-of-home industry

07 Apr 2026

Contributed by Lukas

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains h...

From Billboards to Bottom-Funnel Results

06 Apr 2026

Contributed by Lukas

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, speciali...

One clear sign a podcast has real market fit

04 Apr 2026

Contributed by Lukas

Organic podcast growth depends on genuine audience reaction, not vanity metrics. Cody Gough, Podcast Growth Strategist at NerdWallet, explains how to ...

The biggest trap in “going video” for a business podcast

03 Apr 2026

Contributed by Lukas

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scal...

Don’t trust when a brand tells you their podcast is “working”

02 Apr 2026

Contributed by Lukas

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultiv...

Guest swaps, SEO, or listener surveys?

01 Apr 2026

Contributed by Lukas

Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWall...

The most common mistake in podcast titles

31 Mar 2026

Contributed by Lukas

Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has s...

The Playbook for Sustainable, Organic Podcast Growth

30 Mar 2026

Contributed by Lukas

Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content ...

AI hype in MarTech justified?

20 Mar 2026

Contributed by Lukas

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how ...

Is LinkedIn an underrated or overrated marketing channel?

19 Mar 2026

Contributed by Lukas

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of websi...

Owning and learning from mistakes

18 Mar 2026

Contributed by Lukas

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains h...

Illuminating the Dark Funnel

16 Mar 2026

Contributed by Lukas

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of ...

How to target the top B2B podcasters

06 Mar 2026

Contributed by Lukas

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech...

This tool will fade after the hype

05 Mar 2026

Contributed by Lukas

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from tw...

The 3 most important signals to track

04 Mar 2026

Contributed by Lukas

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explai...

Top Learnings from 2 Martech Exits

03 Mar 2026

Contributed by Lukas

Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, b...

Intent Data Is Dead. Alpha Signals Aren’t.

02 Mar 2026

Contributed by Lukas

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based deman...

One signal that tells you a company is actually ready for AI agents

21 Feb 2026

Contributed by Lukas

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, ex...

Marketers will be embarrassed they used to do manually

20 Feb 2026

Contributed by Lukas

AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will ab...

The most dangerous thing a marketer can automate without human oversight

19 Feb 2026

Contributed by Lukas

AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explai...

The biggest misconception CMOs have about what AI agents can actually replace today

18 Feb 2026

Contributed by Lukas

Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of gen...

Shared Traits of CEO Heavyweights

17 Feb 2026

Contributed by Lukas

Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Sale...

The Agentic Evolution according to Salesforce’s CMO

16 Feb 2026

Contributed by Lukas

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, ...

One marketing principle that stays constant across multiple companies

06 Feb 2026

Contributed by Lukas

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates...

The biggest mistake in building orchestration workflows

05 Feb 2026

Contributed by Lukas

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestrati...

Top 3 three tools in your marketing tech stack

04 Feb 2026

Contributed by Lukas

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines ...

One workflow that completely eliminated a painful manual handoff

03 Feb 2026

Contributed by Lukas

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eli...

Using AI to build more creative workflows

02 Feb 2026

Contributed by Lukas

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic cre...

The marketing tactic everyone's sleeping on right now

23 Jan 2026

Contributed by Lukas

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform servi...

Pitch to a 25-year-old performance marketer to get them to test direct mail

22 Jan 2026

Contributed by Lukas

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12...

One growth tactic that worked in 2015 that will still work in 2035

21 Jan 2026

Contributed by Lukas

Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 1...

The most creative piece of direct mail

20 Jan 2026

Contributed by Lukas

Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses ...

AI Personalization in Direct Mail Campaigns

19 Jan 2026

Contributed by Lukas

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platfor...

Unique Challenges in Building a Martech Company in 2026

09 Jan 2026

Contributed by Lukas

MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com...

The Year of Context Engineering

08 Jan 2026

Contributed by Lukas

Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefma...

The Rise of AEO in 2026

07 Jan 2026

Contributed by Lukas

Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot an...

MarTech Insights and Highlights from 2025

06 Jan 2026

Contributed by Lukas

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, share...

Scott Brinker’s 2026 Martech Predictions Unpacked

05 Jan 2026

Contributed by Lukas

MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec...

Is Your AI Too Personal?

19 Dec 2025

Contributed by Lukas

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, ex...

The #1 CEO and CMO Red Flag

18 Dec 2025

Contributed by Lukas

Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sale...

Stop Chasing Shiny Objects and Do This Instead

17 Dec 2025

Contributed by Lukas

Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growt...

The Consultant's Secret Roadmap

16 Dec 2025

Contributed by Lukas

Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Pra...

Why CEO’s still don’t get modern marketing

15 Dec 2025

Contributed by Lukas

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companie...

What platform is best for a new creator?

05 Dec 2025

Contributed by Lukas

New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy...

What should marketers understand about Roblox as a serious platform?

04 Dec 2025

Contributed by Lukas

Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains ...

Difference between being a CMO at private vs public company

03 Dec 2025

Contributed by Lukas

CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one ...

Biggest MarTech Fail You've Ever Experienced?

02 Dec 2025

Contributed by Lukas

MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise cr...

To rebrand, or not to rebrand?

01 Dec 2025

Contributed by Lukas

Combining five creator brands into one unified platform creates customer confusion and fragmented marketing spend. Danielle Pederson, CMO of Amaze, le...

Three metrics that prove your content strategy is working

21 Nov 2025

Contributed by Lukas

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth pod...

Biggest red flag that shows a company isn’t ready to start a video podcast

20 Nov 2025

Contributed by Lukas

B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts an...

How do you get a company executive to say something quotable in their first recording session?

19 Nov 2025

Contributed by Lukas

B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniq...

Advice you'd give to yourself before launching the B2B Growth podcast?

18 Nov 2025

Contributed by Lukas

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth pod...

11 Must-Answer Questions to Build a B2B video

17 Nov 2025

Contributed by Lukas

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for buildin...

What's the biggest lie marketers tell themselves about their own data?

14 Nov 2025

Contributed by Lukas

Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in e...

What is the coolest agent you’ve built for yourself?

13 Nov 2025

Contributed by Lukas

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external dat...

What is your automaton tech-stack?

12 Nov 2025

Contributed by Lukas

Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external...

The best data source to understand what is popular in B2B media

11 Nov 2025

Contributed by Lukas

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external dat...

Why Marketers Should Treat AI Like a Frenemy

10 Nov 2025

Contributed by Lukas

AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a stra...

What will the marketing analytics tech-stack look like in 5 years?

07 Nov 2025

Contributed by Lukas

Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live d...

What legacy marketing metric needs to die?

06 Nov 2025

Contributed by Lukas

Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from ...

Quickest way to improve analytics using live data in a campaign

05 Nov 2025

Contributed by Lukas

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—withou...

The most important learning about data at Meta

04 Nov 2025

Contributed by Lukas

Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can tr...

CMO and Former Meta AI Marketer on AI’s Reality Check

03 Nov 2025

Contributed by Lukas

Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how...

Which frontier model will win the AI-platform battle?

25 Oct 2025

Contributed by Lukas

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scali...

The biggest risk of marketers trusting AI

24 Oct 2025

Contributed by Lukas

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic ...

One universal truth of marketing for B2B Tech companies

23 Oct 2025

Contributed by Lukas

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of ...

New line of responsibility between the marketing and engineering teams

22 Oct 2025

Contributed by Lukas

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaini...

The most overhyped AI use case in marketing right now

21 Oct 2025

Contributed by Lukas

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI a...

Navigating the AI boom with resilient marketing

20 Oct 2025

Contributed by Lukas

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webf...

G2's Most Powerful Secret

17 Oct 2025

Contributed by Lukas

AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can le...

This AI Trend Is A Lie

16 Oct 2025

Contributed by Lukas

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explai...

AI's Most Unexpected Impact

15 Oct 2025

Contributed by Lukas

AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impa...

This metric is costing you money

14 Oct 2025

Contributed by Lukas

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-t...

It's not AI vs. humans, it's Automation vs. Infrastructure

13 Oct 2025

Contributed by Lukas

B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is...

What are the hardest questions publishers are asking about programmatic?

10 Oct 2025

Contributed by Lukas

Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...

How would you allocate a $10 million programmatic budget in 2025?

09 Oct 2025

Contributed by Lukas

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explain...

What’s the one thing a brand can do to optimize a programmatic campaign?

08 Oct 2025

Contributed by Lukas

Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains...

Who is winning the never-ending turf war between DSPs and SSPs?

07 Oct 2025

Contributed by Lukas

Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the larg...

Understanding the Media Publishing Landscape

06 Oct 2025

Contributed by Lukas

Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...

The future is platforms like Meta being able to manage targeting, creative, and optimization

04 Oct 2025

Contributed by Lukas

AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explai...

One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy

03 Oct 2025

Contributed by Lukas

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's ...

How Meta’s recent AI hiring focus is that impacting the rest of the company

02 Oct 2025

Contributed by Lukas

Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the com...

First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5

01 Oct 2025

Contributed by Lukas

Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid...

How will features like Google's AI Mode impact how people market?

30 Sep 2025

Contributed by Lukas

AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search an...

Meta's CMO's playbook for digital marketers

29 Sep 2025

Contributed by Lukas

Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI...