MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
How an AI integration can actually drive customers away
26 Sep 2025
Contributed by Lukas
AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers ...
The first sign that your AI implementation is about to fail
25 Sep 2025
Contributed by Lukas
AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes ...
The trend that most marketing leaders are missing
24 Sep 2025
Contributed by Lukas
Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers ...
The biggest data visualization mistake
23 Sep 2025
Contributed by Lukas
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital,...
Does AI Have a Toxic Positivity Problem?
22 Sep 2025
Contributed by Lukas
AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balanc...
One alignment tactic every B2B company should implement
05 Sep 2025
Contributed by Lukas
Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accounta...
Most radical organizational structure change that improved alignment
04 Sep 2025
Contributed by Lukas
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how ent...
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
03 Sep 2025
Contributed by Lukas
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for buil...
The number one thing marketers do that drives sales teams absolutely crazy
02 Sep 2025
Contributed by Lukas
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss market...
Why Marketing wants Sales to love them (and why they’re just not into us).
01 Sep 2025
Contributed by Lukas
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the c...
The biggest budget-burning marketing trend right now
22 Aug 2025
Contributed by Lukas
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise ...
Which marketing role will be extinct in five years?
21 Aug 2025
Contributed by Lukas
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains ...
Which marketing channels to cut when budget gets slashed?
20 Aug 2025
Contributed by Lukas
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains h...
The biggest mistake enterprise companies make when trying to implement AI
19 Aug 2025
Contributed by Lukas
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solu...
How can Marketing lead AI transformation
18 Aug 2025
Contributed by Lukas
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains h...
Top AI Thought Leaders Marketing Should Know
01 Aug 2025
Contributed by Lukas
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming tr...
How Marketing Leaders Must Evolve for Agentic AI
31 Jul 2025
Contributed by Lukas
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI age...
Will AI Replace Marketing Jobs by 2028?
30 Jul 2025
Contributed by Lukas
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing aut...
Custom AI Agents vs Out-of-the-Box Tools
29 Jul 2025
Contributed by Lukas
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution o...
AI Agents for marketing automation
28 Jul 2025
Contributed by Lukas
AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers ...
Game plan for integrating AI into contextual targeting campaigns
25 Jul 2025
Contributed by Lukas
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without re...
Arguing against the effectiveness of AI in contextual advertising
24 Jul 2025
Contributed by Lukas
AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channel...
Investing more in AI for contextual ad creation vs in human-created media for ads
23 Jul 2025
Contributed by Lukas
AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual adver...
Contextual targeting more important than cookie-based targeting?
22 Jul 2025
Contributed by Lukas
Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective adve...
AI-powered contextual Ad targeting
21 Jul 2025
Contributed by Lukas
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual ...
The Crisis Killing Your Creator Marketing ROI
19 Jul 2025
Contributed by Lukas
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending hum...
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
18 Jul 2025
Contributed by Lukas
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator...
Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
17 Jul 2025
Contributed by Lukas
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media ...
CMOs brutal truth to describe Content Marketing in one word
16 Jul 2025
Contributed by Lukas
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator market...
Data-driven Creative Content Strategy that's transforming marketing
15 Jul 2025
Contributed by Lukas
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable m...
Why brand-owned content is marketing’s new frontier
14 Jul 2025
Contributed by Lukas
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable p...
What mistakes are marketers making by investing in first-party data strategies?
11 Jul 2025
Contributed by Lukas
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the ...
What convinced you to leave your VP role at Meta to found a privacy-focused startup?
10 Jul 2025
Contributed by Lukas
Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to fo...
Are clean rooms actually solving the privacy problem or just adding complexity?
09 Jul 2025
Contributed by Lukas
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership...
Does contextual targeting actually outperform audience-based approaches?
08 Jul 2025
Contributed by Lukas
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing techn...
Mozilla’s Privacy-Friendly Ad Targeting
07 Jul 2025
Contributed by Lukas
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving t...
How has the life of an AI expert changed since the launch of chatGPT?
04 Jul 2025
Contributed by Lukas
AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machi...
What do Amperity Identity Resolution Agents do?
03 Jul 2025
Contributed by Lukas
Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify di...
Should your C-Suite learn to use AI before your employees?
02 Jul 2025
Contributed by Lukas
Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand A...
Which team should be responsible for integrating AI into your product?
01 Jul 2025
Contributed by Lukas
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identi...
Mastering AI Personalization with Customer Identity Data
30 Jun 2025
Contributed by Lukas
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments t...
Playbook for using Agile principles to integrate AI into your martech stack
27 Jun 2025
Contributed by Lukas
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota...
Master existing tools vs invest in new AI technology
26 Jun 2025
Contributed by Lukas
AI adoption requires strategic evaluation of existing tools. Greg Kihlström, principal of The Agile Brand, shares expertise on implementing agile app...
One word that describes how most marketing teams are using their martech stacks today
25 Jun 2025
Contributed by Lukas
Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principle...
Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?
24 Jun 2025
Contributed by Lukas
Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas an...
How To Operationalize Marketing Technology Using Agile Approaches
23 Jun 2025
Contributed by Lukas
Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodo...
Who gets fired first when AI Agents become a reality?
20 Jun 2025
Contributed by Lukas
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face ...
ChatGPT, Claude, and Gemini enter a cage match...
19 Jun 2025
Contributed by Lukas
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading ...
How will Agentic architecture change how software is sold?
17 Jun 2025
Contributed by Lukas
Software pricing models are being revolutionized by AI. Kevan Yalowitz, Global Software and Platform Lead at Accenture, explains how agentic architect...
The $750 billion AI advertising opportunity
16 Jun 2025
Contributed by Lukas
AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revolu...
ABM for B2C: Marketing Genius or Complete Waste of Time?
13 Jun 2025
Contributed by Lukas
Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built ...
Should Your CMO Report to Sales? (SaaS Org Chart Debate)
12 Jun 2025
Contributed by Lukas
Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. S...
The five most important TLA's for B2B marketers today
11 Jun 2025
Contributed by Lukas
ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based ma...
When will AI be able to execute an end-to-end ABM campaign?
10 Jun 2025
Contributed by Lukas
Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ...
Why ABM Strategies Often Fall Short And How To Fix Them
09 Jun 2025
Contributed by Lukas
ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building ...
AI Hype Cycle: Peak or Just Beginning?
06 Jun 2025
Contributed by Lukas
Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce an...
Red Flags Every Marketer Should Know
05 Jun 2025
Contributed by Lukas
AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies...
First-Party vs. Synthetic Audiences
04 Jun 2025
Contributed by Lukas
First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set...
Big AI Platforms vs. Specialized Tools
03 Jun 2025
Contributed by Lukas
Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce...
How AI orchestration will shape the next wave of software innovation
02 Jun 2025
Contributed by Lukas
The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built compa...
AI-Led Social: Going from listening to interaction (copy) (copy) (copy)
30 May 2025
Contributed by Lukas
Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powere...
Customer engagement metrics or brand visibility KPIs?
29 May 2025
Contributed by Lukas
Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize cust...
How many social media channels can you name in one minute?
28 May 2025
Contributed by Lukas
Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms a...
2025 social media landscape for brands trying to implement AI
27 May 2025
Contributed by Lukas
In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break d...
AI-Led Social: Going From Listening To Interaction
26 May 2025
Contributed by Lukas
In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artificia...
Finding Your Niche Market
20 May 2025
Contributed by Lukas
Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a sp...
The Art & Science Behind Billboards
19 May 2025
Contributed by Lukas
Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marke...
One word that describes the status of market research today
16 May 2025
Contributed by Lukas
Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice us...
The benefits of writing with a co-author
15 May 2025
Contributed by Lukas
Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Lo...
How to connect global and local messaging for your brand
14 May 2025
Contributed by Lukas
Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strate...
Why Nataly Wrote Her Recent Book Brand Global, Adapt Local
13 May 2025
Contributed by Lukas
Building a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on ...
How To Encode Your Brand Voice Into AI Tools
12 May 2025
Contributed by Lukas
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identi...
Why AI in GTM presents massive opportunities
08 May 2025
Contributed by Lukas
Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presente...
How Agentic AI Will Transform Sales & Marketing
07 May 2025
Contributed by Lukas
Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Lan...
PR's Role In Marketing
06 May 2025
Contributed by Lukas
Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that P...
Landscape Of PR Tech
05 May 2025
Contributed by Lukas
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the impo...
Double Down On A Top-Performing Social Channel Or Diversify Efforts Across Multiple Channels?
02 May 2025
Contributed by Lukas
Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and co...
Responding Quickly Or Providing The Right Answer To Customer Questions?
01 May 2025
Contributed by Lukas
Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer p...
Are AI-Generated Influencers A Trend Or Trash?
30 Apr 2025
Contributed by Lukas
Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer re...
Do Consumers Want Brands To Slide Into Their DMs?
29 Apr 2025
Contributed by Lukas
Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assum...
Social Disconnect Between Brands & Consumers
28 Apr 2025
Contributed by Lukas
Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social...
Long-Form Content Vs Social Shorts For Lead Gen
25 Apr 2025
Contributed by Lukas
Paid subscriber growth often stunts organic YouTube engagement. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, differentia...
Too Expensive For Startups To Produce Quality Content For YouTube?
24 Apr 2025
Contributed by Lukas
Early-stage startups struggle to afford quality YouTube content. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, shows how ...
YouTube Ads Vs Organic Content Strategies
23 Apr 2025
Contributed by Lukas
Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for busines...
Is YouTube Presence Important For Every Brand?
22 Apr 2025
Contributed by Lukas
Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines w...
Extracting Leads From YouTube Views
21 Apr 2025
Contributed by Lukas
Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60...
How AI is impacting influencer marketing & content
17 Apr 2025
Contributed by Lukas
COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on ...
Influencer marketing graduating to the boardroom
16 Apr 2025
Contributed by Lukas
COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares...
Optimizing Organic Marketing Channels
15 Apr 2025
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, ...
Thinking beyond the old way of “bean counting” measurement
14 Apr 2025
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this ...
Game Plan For Handling A Sudden Drop In Lead Generation
11 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show NotesConnect With: Jord...
Diversifying Into Alternative Channels For GTM
10 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show NotesConnect With: J...
Investing In Clay Vs Sourcing Your Own Data
09 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show NotesConnect With: Jordan Cr...
Is AI-Led Personalization Is The Future Of Marketing?
08 Apr 2025
Contributed by Lukas
Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With: Jorda...
Cannonball GTM Crash Course
07 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With: Jordan Crawford: Website //&...
Game Plan For Leveraging Data Analytics To Drive Marketing Decisions
04 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consum...
Is Influencer Marketing Just A Trend?
03 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influ...
Diversifying Into SMS Marketing For Customer Engagement
02 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS ma...
Data Privacy Compliance Vs Innovative Marketing Technologies
01 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, dis...
How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
31 Mar 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domest...