MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
YouTube Ads Vs Organic Content Strategies
23 Apr 2025
Contributed by Lukas
Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for busines...
Is YouTube Presence Important For Every Brand?
22 Apr 2025
Contributed by Lukas
Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines w...
Extracting Leads From YouTube Views
21 Apr 2025
Contributed by Lukas
Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60...
How AI is impacting influencer marketing & content
17 Apr 2025
Contributed by Lukas
COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on ...
Influencer marketing graduating to the boardroom
16 Apr 2025
Contributed by Lukas
COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares...
Optimizing Organic Marketing Channels
15 Apr 2025
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, ...
Thinking beyond the old way of “bean counting” measurement
14 Apr 2025
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this ...
Game Plan For Handling A Sudden Drop In Lead Generation
11 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show NotesConnect With: Jord...
Diversifying Into Alternative Channels For GTM
10 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show NotesConnect With: J...
Investing In Clay Vs Sourcing Your Own Data
09 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show NotesConnect With: Jordan Cr...
Is AI-Led Personalization Is The Future Of Marketing?
08 Apr 2025
Contributed by Lukas
Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With: Jorda...
Cannonball GTM Crash Course
07 Apr 2025
Contributed by Lukas
Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With: Jordan Crawford: Website //&...
Game Plan For Leveraging Data Analytics To Drive Marketing Decisions
04 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consum...
Is Influencer Marketing Just A Trend?
03 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influ...
Diversifying Into SMS Marketing For Customer Engagement
02 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS ma...
Data Privacy Compliance Vs Innovative Marketing Technologies
01 Apr 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, dis...
How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
31 Mar 2025
Contributed by Lukas
President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domest...
The Global Marketing Playbook
28 Mar 2025
Contributed by Lukas
Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https:...
Doubling Down On Full Stack AE’s Or Diversifying?
27 Mar 2025
Contributed by Lukas
VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. ...
One word for people's privacy concerns with AI
26 Mar 2025
Contributed by Lukas
Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With: Sarah McC...
Invest First In AI-driven Sales Or Customer Support?
25 Mar 2025
Contributed by Lukas
Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode,...
How AI Is Fundamentally Changing Demand Generation
24 Mar 2025
Contributed by Lukas
Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of ...
Effective leadership in marketing organizations
20 Mar 2025
Contributed by Lukas
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter,...
The right GTM for your company's size & audience
19 Mar 2025
Contributed by Lukas
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every d...
Are Your Marketing Team Comms Broken?
17 Mar 2025
Contributed by Lukas
Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms inter...
Changes In The MarTech Landscape
10 Mar 2025
Contributed by Lukas
Scott Brinker, VP of Platform Ecosystems at HubSpot, discussed the evolution of the martech landscape, noting its growth from 150 vendors in 2011 to o...
The Rise Of The Fractional CMO
07 Mar 2025
Contributed by Lukas
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are ...
How To Increase Email Response Rates
24 Feb 2025
Contributed by Lukas
Jay Schwedelson, founder of Subjectline.com, discusses email marketing tactics on the martech podcast. He emphasizes the importance of engaging subjec...
Purpose-based brand definition & strategy
17 Feb 2025
Contributed by Lukas
Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores th...
The CRM Moneyball Moment
11 Feb 2025
Contributed by Lukas
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden po...
Unbounce’s Acquisition of Insightly
10 Feb 2025
Contributed by Lukas
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's...
The Story Behind Semrush’s Acquisition Of Third Door Media
03 Feb 2025
Contributed by Lukas
Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The d...
How Local Grocers & Convenience Stores Can Modernize Their Marketing
30 Jan 2025
Contributed by Lukas
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize the...
The Surging Importance Of Retail Media Networks
29 Jan 2025
Contributed by Lukas
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audienc...
What plays would you call to scale a DTC business from startup to $10 million ARR?
24 Jan 2025
Contributed by Lukas
Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution an...
Are Subscription Models The Best Pricing Strategy For DTC Brands?
23 Jan 2025
Contributed by Lukas
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Explori...
What’s The One Word Marketers Should Focus On When Transitioning From DTC To Retail?
22 Jan 2025
Contributed by Lukas
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the importance of brand differentiators in the skincare industry. Understanding your uni...
Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?
21 Jan 2025
Contributed by Lukas
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of skincare systems for men, emphasizing the importance of understanding brand...
Has DTC Marketing Peaked
20 Jan 2025
Contributed by Lukas
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your br...
Toss Up: AI-driven Analytics or Traditional Market Research?
17 Jan 2025
Contributed by Lukas
VP of Marketing at EZO, Rob Freedman, delves into the world of AI-driven analytics versus traditional market research. Discover how EZO's innovative a...
Double Down Or Diversify: Content Marketing Vs Channel Expansion?
16 Jan 2025
Contributed by Lukas
VP of Marketing at EZO, Rob Freedman, delves into the strategic decision-making between content marketing and channel expansion. He explores the benef...
Trend or Trash: Is A Focus On Zero-Party Data Worth Pursuing?
15 Jan 2025
Contributed by Lukas
VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party...
Buy or Sell: Is Personalization The Future Of Marketing?
14 Jan 2025
Contributed by Lukas
VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors...
Is Product, Sales, Or Marketing- Led Growth Right For You?
13 Jan 2025
Contributed by Lukas
VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitor...
When Will AI Be Rich Enough To Start Customizing The Experiences Without Relying On Us Marketers?
10 Jan 2025
Contributed by Lukas
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from m...
Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization
09 Jan 2025
Contributed by Lukas
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the ent...
AI Personalization Secret Sauce
08 Jan 2025
Contributed by Lukas
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unve...
AI Personalization Improves ROI?
07 Jan 2025
Contributed by Lukas
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI....
The History Of Personalization
06 Jan 2025
Contributed by Lukas
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of perso...
The Power Of Financial Media Networks
31 Dec 2024
Contributed by Lukas
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of ...
Secrets To CPG Marketing Success
30 Dec 2024
Contributed by Lukas
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagemen...
Why Programmatic Buying Dominates CTV
24 Dec 2024
Contributed by Lukas
Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a...
The Rise Of Linear Streaming & What It Means
23 Dec 2024
Contributed by Lukas
Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the ...
Tips For Creating Engaging Videos
19 Dec 2024
Contributed by Lukas
Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectiv...
What Audiences Want From Creators
18 Dec 2024
Contributed by Lukas
Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible ...
We Need More Digital Warmth
17 Dec 2024
Contributed by Lukas
Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusin...
What Today’s Marketing Leaders Are Missing
16 Dec 2024
Contributed by Lukas
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, a...
Finding Your Niche Market
13 Dec 2024
Contributed by Lukas
Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a sp...
The Art & Science Behind Billboards
12 Dec 2024
Contributed by Lukas
Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marke...
Why AI In GTM Presents Massive Opportunities
11 Dec 2024
Contributed by Lukas
Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presente...
How Agentic AI Will Transform Sales & Marketing
10 Dec 2024
Contributed by Lukas
Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Lan...
Transitioning To A 1st-Party Data Plan
09 Dec 2024
Contributed by Lukas
CEO and Co-Founder Chris Sell from GrowthLoop, a leading composable customer data platform (CDP), discusses transitioning to a 1st-party data plan. Le...
Bridging The Gap Between Your Marketing & Data Teams
08 Dec 2024
Contributed by Lukas
CEO and Co-Founder of GrowthLoop, Chris Sell, delves into bridging the gap between marketing and data teams. GrowthLoop, a leading composable customer...
Using Data To Drive Personalization
07 Dec 2024
Contributed by Lukas
Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discov...
Rakuten’s Business Model – Size, Scope & Mission
06 Dec 2024
Contributed by Lukas
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size,...
Landscape Of PR Tech
05 Dec 2024
Contributed by Lukas
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the impo...
PR's Role In Marketing
04 Dec 2024
Contributed by Lukas
Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that P...
The CRM Moneyball Moment
03 Dec 2024
Contributed by Lukas
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden po...
Unbound’s Acquisition Of Insightly
02 Dec 2024
Contributed by Lukas
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's...
We Need More Digital Warmth
29 Nov 2024
Contributed by Lukas
Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusin...
What Today’s Marketing Leaders Are Missing
28 Nov 2024
Contributed by Lukas
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, a...
Developing & Deploying AI-Powered Apps Successfully
27 Nov 2024
Contributed by Lukas
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress...
Navigating GenAI's Hallucinations
26 Nov 2024
Contributed by Lukas
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can eff...
Successfully Tracking Gen Z Online Habits
25 Nov 2024
Contributed by Lukas
Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits. Show NotesConnect With: ...
Leveraging Influencer Commerce
24 Nov 2024
Contributed by Lukas
CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging...
What Are Best Practices For Updating A Wikipedia Page About You?
23 Nov 2024
Contributed by Lukas
President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Explorin...
What Are The Requirements To Get Your Own Page On Wikipedia?
22 Nov 2024
Contributed by Lukas
President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance ...
Aligning Your Sales & Marketing Teams Through Social Media
21 Nov 2024
Contributed by Lukas
Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformatio...
How Fractional Leadership Roles Are Transforming The Marketing Landscape
20 Nov 2024
Contributed by Lukas
Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transform...
What To Do When Your Company Data Isn't Easily Accessible
19 Nov 2024
Contributed by Lukas
Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into ...
What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
18 Nov 2024
Contributed by Lukas
Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importanc...
Transforming Client Feedback InTo New Product Features
17 Nov 2024
Contributed by Lukas
CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how custom...
Streamlining Creative Project Briefing & Approval Workflows
16 Nov 2024
Contributed by Lukas
CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io...
AI In Podcast Advertising & YouTube Sponsorships
15 Nov 2024
Contributed by Lukas
Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and pe...
Effective Marketing For Healthcare & Life Sciences Companies
14 Nov 2024
Contributed by Lukas
Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies t...
How To Stop Starvation Marketing
13 Nov 2024
Contributed by Lukas
Founder/Chief Growth Officer of Clarity Quest/ Supreme Group, Christine "Chris" Slocumb, discusses how to stop starvation marketing. Connect With...
How Local Grocers & Convenience Stores Can Modernize Their Marketing
12 Nov 2024
Contributed by Lukas
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize the...
The Surging Importance Of Retail Media Networks
11 Nov 2024
Contributed by Lukas
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audienc...
Effective Mobile Marketing & Attribution
10 Nov 2024
Contributed by Lukas
President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced ...
Employing A Powerful AI-Driven Marketing Strategy
09 Nov 2024
Contributed by Lukas
President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging ...
How Consumer Engagement Is Evolving
08 Nov 2024
Contributed by Lukas
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience...
Fueling Fandom & Creating Better Advertising Experiences
07 Nov 2024
Contributed by Lukas
Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagemen...
Don't Sleep On Retail Media Networks
06 Nov 2024
Contributed by Lukas
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media netwo...
Attention Measurement In The Real World
05 Nov 2024
Contributed by Lukas
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation re...
The Benefits & Challenges Of Implementing Contextual Advertising
04 Nov 2024
Contributed by Lukas
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag...
The importance Of Brand Safety & Alignment In CTV Advertising
03 Nov 2024
Contributed by Lukas
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm ...
The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
02 Nov 2024
Contributed by Lukas
VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how underst...
Why Marketers Need To Start Gathering Psychographic Data About Customer Intent
01 Nov 2024
Contributed by Lukas
Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show Note...
How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
31 Oct 2024
Contributed by Lukas
Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an...
How To Avoid Building A Product You Can't Market
30 Oct 2024
Contributed by Lukas
Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing chall...