MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
The Disconnect Between B2B Brand & Demand
12 Oct 2024
Contributed by Lukas
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importa...
Leveraging AI & Digital Experiences To Enhance The Client Journey
11 Oct 2024
Contributed by Lukas
CEO & Co-founder of Wondersauce, John Sampogna, delves into leveraging AI and digital experiences to enhance the client journey. Discover how Wond...
Finding The Balance Between Performance Marketing & Brand-Building
10 Oct 2024
Contributed by Lukas
CEO & Co-founder of Wondersauce, John Sampogna, delves into finding the balance between performance marketing and brand-building. Discover how ali...
Why Programmatic Buying Dominates CTV
09 Oct 2024
Contributed by Lukas
Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a...
The Rise Of Linear Streaming & What It Means
08 Oct 2024
Contributed by Lukas
Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the ...
Emotional Impact Of AI On Marketers
07 Oct 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, a...
Where To Integrate AI Into Your MarTech Stack?
06 Oct 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging...
The State Of AI Tooling
05 Oct 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin ...
Tips For Creating Engaging Videos
04 Oct 2024
Contributed by Lukas
Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectiv...
What Audiences Want From Creators
03 Oct 2024
Contributed by Lukas
Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible ...
Transitioning To A 1st-Party Data Plan
02 Oct 2024
Contributed by Lukas
CEO and Co-Founder Chris Sell from GrowthLoop, a leading composable customer data platform (CDP), discusses transitioning to a 1st-party data plan. Le...
Bridging The Gap Between Your Marketing & Data teams
01 Oct 2024
Contributed by Lukas
CEO and Co-Founder of GrowthLoop, Chris Sell, delves into bridging the gap between marketing and data teams. GrowthLoop, a leading composable customer...
Using Data To Drive Personalization
30 Sep 2024
Contributed by Lukas
Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discov...
The Right GTM For Your Company's Size & Audience
29 Sep 2024
Contributed by Lukas
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every d...
Use Cases Of Generative AI In Marketing Strategies
28 Sep 2024
Contributed by Lukas
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leve...
Redefining Marketing Personalization At Scale
27 Sep 2024
Contributed by Lukas
George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many differen...
Rakuten’s Business Model – Size, Scope & Mission
26 Sep 2024
Contributed by Lukas
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size,...
Developing & Deploying AI-Powered Apps Successfully
25 Sep 2024
Contributed by Lukas
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress...
Navigating GenAI's Hallucinations
24 Sep 2024
Contributed by Lukas
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can eff...
Strategy Alignment Vs. Tech Solutions
23 Sep 2024
Contributed by Lukas
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technolo...
Revenue Marketing In The Digital Age
22 Sep 2024
Contributed by Lukas
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on eff...
AI & data analytics within the customer journey
21 Sep 2024
Contributed by Lukas
CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools ...
Defining AI Data analytics For Marketers
20 Sep 2024
Contributed by Lukas
CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing...
Successfully Tracking Gen Z Online Habits
19 Sep 2024
Contributed by Lukas
Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits. Show NotesConnect With: Jenn...
Leveraging Influencer Commerce
18 Sep 2024
Contributed by Lukas
CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging...
Exploring The Relationship Between Creativity & Modern Content Suites
17 Sep 2024
Contributed by Lukas
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recen...
The Impact Of AI On Personalized Content Delivery
16 Sep 2024
Contributed by Lukas
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take awa...
Building High-Performing Landing Pages W/Out A Developer
15 Sep 2024
Contributed by Lukas
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are oft...
Exploring The Resurgence Of A/B Testing
14 Sep 2024
Contributed by Lukas
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place becaus...
What Are Best Practices For Updating A Wikipedia Page About You?
13 Sep 2024
Contributed by Lukas
President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Explorin...
What Are The Requirements To Get Your Own Page On Wikipedia?
12 Sep 2024
Contributed by Lukas
President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance ...
Aligning Your Sales & Marketing Teams Through Social Media
11 Sep 2024
Contributed by Lukas
Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformatio...
How fractional Leadership Roles Are Transforming The Marketing Landscape
10 Sep 2024
Contributed by Lukas
Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transform...
How Data Marketing Is Reshaping Omni-Channel Marketing
09 Sep 2024
Contributed by Lukas
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with custome...
The Challenges Of An Omni-Channel Marketing
08 Sep 2024
Contributed by Lukas
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting compa...
Avoiding AI swirl
07 Sep 2024
Contributed by Lukas
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially,...
Is Every Company Now An Adtech Company?
06 Sep 2024
Contributed by Lukas
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mount...
What To Do When Your Company Data Isn't Easily Accessible
05 Sep 2024
Contributed by Lukas
Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into ...
What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
04 Sep 2024
Contributed by Lukas
Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importanc...
Increasing Sales With Powerful Email Marketing
03 Sep 2024
Contributed by Lukas
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” ...
Building Healthy, Engageable Email Lists
02 Sep 2024
Contributed by Lukas
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting con...
Planning Tech-Driven TV Campaigns
01 Sep 2024
Contributed by Lukas
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Ad...
Crafting Effective TV Campaign Strategies
31 Aug 2024
Contributed by Lukas
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Wh...
Navigating The Evolution Of Connected TV Advertising
30 Aug 2024
Contributed by Lukas
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Li...
Transforming Client Feedback Into New Product Features
29 Aug 2024
Contributed by Lukas
CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how custom...
Streamlining Creative Project Briefing & Approval Workflows
28 Aug 2024
Contributed by Lukas
CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io...
AI In Podcast Advertising & YouTube Sponsorships
27 Aug 2024
Contributed by Lukas
Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and pe...
Chat Engine Optimization Is Becoming The New SEO For Advertising
26 Aug 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI....
High Costs Associated With Building Chatbots
25 Aug 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether ...
The ROI Of Today’s CRM
24 Aug 2024
Contributed by Lukas
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain ...
What Modern CRM Looks Like
23 Aug 2024
Contributed by Lukas
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notor...
Effective Marketing For Healthcare & Life Sciences Companies
22 Aug 2024
Contributed by Lukas
Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies t...
How To Stop Starvation Marketing
21 Aug 2024
Contributed by Lukas
Founder/Chief Growth Officer of Clarity Quest/ Supreme Group, Christine "Chris" Slocumb, discusses how to stop starvation marketing. Connect With...
Effective Mobile Marketing & Attribution
20 Aug 2024
Contributed by Lukas
President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced ...
Employing A Powerful AI-driven Marketing Strategy
19 Aug 2024
Contributed by Lukas
President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging ...
The Future Of PR Measurement For B2B Companies
18 Aug 2024
Contributed by Lukas
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been...
8 Keys To Cracking The Modern Corporate Narrative
17 Aug 2024
Contributed by Lukas
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B...
How Consumer Engagement Is Evolving
16 Aug 2024
Contributed by Lukas
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience...
Fueling Fandom & Creating Better Advertising Experiences
15 Aug 2024
Contributed by Lukas
Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagemen...
Don't Sleep On Retail Media Networks
14 Aug 2024
Contributed by Lukas
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media netwo...
Attention Measurement In The Real World
13 Aug 2024
Contributed by Lukas
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation re...
Where Customer Engagement & UX Intersect
12 Aug 2024
Contributed by Lukas
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static au...
The State Of Marketing Data & Analytics
11 Aug 2024
Contributed by Lukas
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the ri...
The Effects Of 3rd-Party Cookie Deprecation
10 Aug 2024
Contributed by Lukas
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked u...
The Rise Of Data Collaboration
09 Aug 2024
Contributed by Lukas
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many n...
The benefits & Challenges Of Implementing Contextual Advertising
08 Aug 2024
Contributed by Lukas
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag...
The Importance Of Brand Safety & Alignment In CTV Advertising
07 Aug 2024
Contributed by Lukas
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm ...
Best Martech To Integrate With LinkedIn Ads
06 Aug 2024
Contributed by Lukas
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspe...
Leverage LinkedIn Ads To Build Your Pipeline
05 Aug 2024
Contributed by Lukas
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting o...
Search Generative Experience (SGE) and Website Traffic
04 Aug 2024
Contributed by Lukas
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Searc...
Protecting creators from AI-powered copyright infringement
03 Aug 2024
Contributed by Lukas
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law ...
Effective Brand Strategy In A Crowded Marketplace
02 Aug 2024
Contributed by Lukas
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape re...
Turning Customer Marketing Strategy Into Pipeline Growth
01 Aug 2024
Contributed by Lukas
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamenta...
Insights On Cross-Border Partnerships
31 Jul 2024
Contributed by Lukas
Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just with...
Game-Changing Global Partnerships For Startups
30 Jul 2024
Contributed by Lukas
Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partners...
Making Your SaaS Biz A “Must Have”
29 Jul 2024
Contributed by Lukas
Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "mu...
Unit Economics Deciphering The State Of SaaS
28 Jul 2024
Contributed by Lukas
Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the ...
1st & Zero-Party Data In Marketing & CX
27 Jul 2024
Contributed by Lukas
Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control o...
Why Social Media & Advertising Need To Evolve
26 Jul 2024
Contributed by Lukas
Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, br...
Giving Chatbots A Brain To Increase CX
25 Jul 2024
Contributed by Lukas
Founder/CEO/Chief Scientist at AGI Innovations & Aigo.ai, Peter Voss, discusses the advancement of chatbots by giving them a "brain" to enhance cu...
Hyper-Personalization Is The Future Of Customer Service
24 Jul 2024
Contributed by Lukas
Aigo.ai, one of the few companies globally with extensive experience in Cognitive AI, has been refining a highly intelligent and hyper-personalized Ch...
The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
23 Jul 2024
Contributed by Lukas
VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how underst...
Why Marketers Need To Start Gathering Psychographic Data About Customer Intent
22 Jul 2024
Contributed by Lukas
Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show NotesConn...
Influencer Marketing & SEO As offensive Tools
21 Jul 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer...
Leveraging AI To Scale Content Marketing
20 Jul 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, e...
How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
19 Jul 2024
Contributed by Lukas
Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an...
How To Avoid Building A Product You Can't Market
18 Jul 2024
Contributed by Lukas
Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing chall...
Unlocking Hidden Data Within Customer Calls
17 Jul 2024
Contributed by Lukas
Laura Beussman, SVP of Marketing at CallRail, discusses unlocking hidden data within customer calls. CallRail, an AI-powered lead intelligence platfor...
Understanding & Optimizing The Lead Journey
16 Jul 2024
Contributed by Lukas
Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives ...
Quantitative and Qualitative Wins In B2B Marketing
15 Jul 2024
Contributed by Lukas
Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, ...
The Delicate Art Of Balancing Marketing Automation
14 Jul 2024
Contributed by Lukas
Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing mark...
Ranking Trust, Privacy, Affordability, And Personalization
13 Jul 2024
Contributed by Lukas
Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it gr...
What Consumers Want From Brands
12 Jul 2024
Contributed by Lukas
Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consu...
The World Of Marketing Outside Of AI
11 Jul 2024
Contributed by Lukas
VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging w...
Collaborative & AI challenges For Marketers
10 Jul 2024
Contributed by Lukas
VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketer...
Executive View Of Marketplace Marketing Measurement
09 Jul 2024
Contributed by Lukas
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of underst...
How Indeed Measures Marketing To Fuel Career Success
08 Jul 2024
Contributed by Lukas
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Disco...
Prepping For An AI-Driven Landscape
07 Jul 2024
Contributed by Lukas
Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-ce...
Why Marketing Needs A Data Shift
06 Jul 2024
Contributed by Lukas
Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. Th...
Building Healthy Corporate Culture & Promoting Diversity & Inclusion
05 Jul 2024
Contributed by Lukas
Heather Cook, Founder of Creative Maven, delves into building healthy corporate culture and promoting diversity and inclusion. She shares insights on ...