MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Effective Marketing Tech Integration Strategies
04 Jul 2024
Contributed by Lukas
Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives o...
Reduce Church With Intentional CX
03 Jul 2024
Contributed by Lukas
Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional ...
How To translate CX Into Growth
02 Jul 2024
Contributed by Lukas
Ali Cudby, Founder and CEO at Alignmint Growth Strategies, known for the proven four-step MINT Method, discusses how to translate CX into growth. Disc...
The first 60 days of a CMO
01 Jul 2024
Contributed by Lukas
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer ...
Why Chief Customer Officers Sit Next To CMOs
30 Jun 2024
Contributed by Lukas
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on...
Finding Authenticity In The Creator Economy
29 Jun 2024
Contributed by Lukas
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, Y...
AI’s Impact On Content Licensing
28 Jun 2024
Contributed by Lukas
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in adv...
Marketing In The Era Of AI
27 Jun 2024
Contributed by Lukas
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspec...
Bridging The Gap Between Marketing & Sales
26 Jun 2024
Contributed by Lukas
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her ...
The Generational Shift Of Modern B2B Buyers
25 Jun 2024
Contributed by Lukas
Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She em...
The Disconnect Between B2B Brand & Demand
24 Jun 2024
Contributed by Lukas
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importa...
Database Architecture For Future AI
23 Jun 2024
Contributed by Lukas
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where ...
Leveraging AI In Email Tools
22 Jun 2024
Contributed by Lukas
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to produc...
Navigating Today’s Marketing Measurement Challenges
21 Jun 2024
Contributed by Lukas
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ...
Effective CTV Ad Targeting & Measurement
20 Jun 2024
Contributed by Lukas
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B m...
Contribution & Attribution Model Best Practices
19 Jun 2024
Contributed by Lukas
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into contribution and attribution model best practices. Discover ho...
Attribution Vs Contribution To Value Marketing Growth
18 Jun 2024
Contributed by Lukas
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into the nuances of attribution versus contribution to value market...
Three Reasons Platform Excellence Is Essential To Growth
17 Jun 2024
Contributed by Lukas
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longe...
Revitalizing Your Business Through The Right Platforms
16 Jun 2024
Contributed by Lukas
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-know...
The Concept Of Account-Based Everything (ABX)
15 Jun 2024
Contributed by Lukas
Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as...
The Future Of MarTech & ABM
14 Jun 2024
Contributed by Lukas
Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are real...
How AI Is Impacting Influencer Marketing & Content
13 Jun 2024
Contributed by Lukas
COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on ...
Influencer Marketing Graduating To The Boardroom
12 Jun 2024
Contributed by Lukas
COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares...
Addressing Employee Concerns Around AI Implementation
11 Jun 2024
Contributed by Lukas
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial ...
Transparency & Accuracy With AI In Advertising
10 Jun 2024
Contributed by Lukas
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligen...
Why Knowledge Friction Is The Top Issue For Salespeople
09 Jun 2024
Contributed by Lukas
Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to ...
Using AI To Address Knowledge Friction
08 Jun 2024
Contributed by Lukas
Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within ...
Going Beyond The AI Hype
07 Jun 2024
Contributed by Lukas
VP, Product Marketing at Movable Ink, Anjali Yakkudi, discusses the overlap between artificial intelligence and product marketing. In this episode of ...
Ins & Outs Of Powerful Product Marketing
06 Jun 2024
Contributed by Lukas
VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the M...
Optimizing Organic Marketing Channels
05 Jun 2024
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, ...
Thinking Beyond The Old Way Of “Bean Counting” Measurement
04 Jun 2024
Contributed by Lukas
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this ...
Protecting Your Online Reputation
03 Jun 2024
Contributed by Lukas
James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The ex...
Empowering Truth In The Digital Age
02 Jun 2024
Contributed by Lukas
James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Market...
How CMOs Navigate Complexities Of Digital
01 Jun 2024
Contributed by Lukas
Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in ...
Why CMOs Will Fail In The Age Of AI
31 May 2024
Contributed by Lukas
Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding ...
Bridging The Gap Between Physical & Digital Marketing
30 May 2024
Contributed by Lukas
President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlig...
Navigating The Future Of Marketing As Cookies Crumble
29 May 2024
Contributed by Lukas
President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this e...
How AI-driven Personalization Can Nurture Consumer Trust
28 May 2024
Contributed by Lukas
EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhan...
Why Prioritizing Zero-Party Data Will Be Integral To Marketing
27 May 2024
Contributed by Lukas
EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers...
Choosing The Best Digital Strategy For International Business
26 May 2024
Contributed by Lukas
Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for int...
Why You Need A Market Intensification Strategy
25 May 2024
Contributed by Lukas
Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global marke...
Why Your Media Buying Strategy Is Killing Your Brand
24 May 2024
Contributed by Lukas
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation b...
Why You Don't Need To Worry About The Death Of The Cookie
23 May 2024
Contributed by Lukas
Co-Founder at Mutinex, Henry Innis, delves into Why you don't need to worry about the death of the cookie. In this episode, Henry shares insights on d...
The Future of Marketing Measurement
22 May 2024
Contributed by Lukas
Co-Founder at Mutinex, Henry Innis, delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, ...
The Benefits of Multi-channel Data Clean Rooms
21 May 2024
Contributed by Lukas
CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benef...
The Toxic Dependency on 3rd-Party Cookies
20 May 2024
Contributed by Lukas
BlueConic CEO, Cory Muchbach deep-dives into the intricacies of toxic dependence on 3rd party cookies. In this episode, Cory shares her perspectives o...
Collaborating With Creators For YouTube Growth
19 May 2024
Contributed by Lukas
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, tru...
Roadmap To Monetizing YouTube Content
18 May 2024
Contributed by Lukas
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's se...
Emotional Impact Of AI On Marketers
17 May 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, a...
Where To Integrate AI Into Your MarTech Stack?
16 May 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging...
The State of AI Tooling
15 May 2024
Contributed by Lukas
Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin ...
Effective Leadership In Marketing Organizations
14 May 2024
Contributed by Lukas
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter,...
The Right GTM For Your Company's Size & Audience
13 May 2024
Contributed by Lukas
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every d...
The Power Of Video Bases Research Interview
12 May 2024
Contributed by Lukas
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market rese...
Audience Discovery For Marketing Research
11 May 2024
Contributed by Lukas
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the i...
Use Cases Of Generative AI In Marketing Strategies
10 May 2024
Contributed by Lukas
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveragin...
Redefining Marketing Personalization At Scale
09 May 2024
Contributed by Lukas
George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many differen...
Strategy Alignment Vs. Tech Solutions
08 May 2024
Contributed by Lukas
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technolo...
Revenue Marketing In The Digital Age
07 May 2024
Contributed by Lukas
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on eff...
What Podcasters Can Learn From Bloggers
06 May 2024
Contributed by Lukas
David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identif...
Impression Volume Vs Quality
05 May 2024
Contributed by Lukas
David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performan...
The Impact of AI on The Legal Sector
04 May 2024
Contributed by Lukas
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatica...
Unraveling the Legal Tech Ecosystem
03 May 2024
Contributed by Lukas
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being ...
AI & Data Analytics Within The Customer Journey
02 May 2024
Contributed by Lukas
CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools ...
Defining AI Data Analytics For Marketers
01 May 2024
Contributed by Lukas
CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing...
Exploring The Relationship Between Creativity & Modern Content Suites
30 Apr 2024
Contributed by Lukas
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recen...
The Impact Of AI On Personalized Content Delivery
29 Apr 2024
Contributed by Lukas
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take awa...
How To Align Automation And Authenticity
28 Apr 2024
Contributed by Lukas
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cor...
Why LinkedIn Is The Marketer's Social Platform
27 Apr 2024
Contributed by Lukas
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership,...
Building High-Performing Landing Pages w/out A Developer
26 Apr 2024
Contributed by Lukas
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are oft...
Exploring The Resurgence Of A/B Testing
25 Apr 2024
Contributed by Lukas
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place becaus...
How Data Marketing Is Reshaping Omni-Channel Marketing
24 Apr 2024
Contributed by Lukas
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with custome...
The Challenges Of An Omni-Channel Marketing
23 Apr 2024
Contributed by Lukas
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting compa...
Using Midjourney For Eye-Popping Imagery
22 Apr 2024
Contributed by Lukas
Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing val...
Meet The Humans Of MarTech
21 Apr 2024
Contributed by Lukas
Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and tec...
What Level Of Content Personalization Can We Expect?
20 Apr 2024
Contributed by Lukas
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In...
Automation Vs Creativity: What Is More Important?
19 Apr 2024
Contributed by Lukas
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Cr...
Avoiding AI Swirl
18 Apr 2024
Contributed by Lukas
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially,...
Is Every Company Now An Adtech Company?
17 Apr 2024
Contributed by Lukas
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mount...
Increasing Sales With Powerful Email Marketing
16 Apr 2024
Contributed by Lukas
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” ...
Building Healthy, Engageable Email Lists
15 Apr 2024
Contributed by Lukas
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting con...
Optimizing Media Buying In Privacy First Era
14 Apr 2024
Contributed by Lukas
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....
How Marketing Mix Modeling Unlocks Scale & Incrementality
13 Apr 2024
Contributed by Lukas
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....
Chat Engine Optimization Is Becoming The New SEO For Advertising
12 Apr 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI....
High Costs Associated With Building Chatbots
11 Apr 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether ...
The ROI of Today’s CRM
10 Apr 2024
Contributed by Lukas
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain ...
What Modern CRM Looks Like
09 Apr 2024
Contributed by Lukas
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notor...
How Generative AI Solves Branding Problems
08 Apr 2024
Contributed by Lukas
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI av...
AI Transformation Strategies
07 Apr 2024
Contributed by Lukas
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligenc...
How To Ethically Collect Targeted Data
06 Apr 2024
Contributed by Lukas
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem bur...
Why Permissioned Consumer Data > Retail Media
05 Apr 2024
Contributed by Lukas
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becom...
The Future Of PR Measurement For B2B Companies
04 Apr 2024
Contributed by Lukas
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been...
8 Keys To Cracking The Modern Corporate Narrative
03 Apr 2024
Contributed by Lukas
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B...
Where Customer Engagement & UX Intersect
02 Apr 2024
Contributed by Lukas
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static au...
The State Of Marketing Data & Analytics
01 Apr 2024
Contributed by Lukas
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the ri...
Evaluating MarTech Solutions For Your Needs
31 Mar 2024
Contributed by Lukas
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a ye...
Discovering MarTech Solutions That Solve Your Problems
30 Mar 2024
Contributed by Lukas
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the exper...
The Effects Of 3rd-Party Cookie Deprecation
29 Mar 2024
Contributed by Lukas
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked u...
The Rise Of Data Collaboration
28 Mar 2024
Contributed by Lukas
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many n...
Best Martech To Integrate With LinkedIn Ads
27 Mar 2024
Contributed by Lukas
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspe...