MarTech Podcast ™ // Marketing + Technology = Business Growth

Optimizing Media Buying In Privacy First Era

14 Apr 2024

Contributed by Lukas

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....

How Marketing Mix Modeling Unlocks Scale & Incrementality

13 Apr 2024

Contributed by Lukas

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....

Chat Engine Optimization Is Becoming The New SEO For Advertising

12 Apr 2024

Contributed by Lukas

Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI....

High Costs Associated With Building Chatbots

11 Apr 2024

Contributed by Lukas

Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether ...

The ROI of Today’s CRM

10 Apr 2024

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain ...

What Modern CRM Looks Like

09 Apr 2024

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notor...

How Generative AI Solves Branding Problems

08 Apr 2024

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI av...

AI Transformation Strategies

07 Apr 2024

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligenc...

How To Ethically Collect Targeted Data

06 Apr 2024

Contributed by Lukas

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem bur...

Why Permissioned Consumer Data > Retail Media

05 Apr 2024

Contributed by Lukas

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becom...

The Future Of PR Measurement For B2B Companies

04 Apr 2024

Contributed by Lukas

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been...

8 Keys To Cracking The Modern Corporate Narrative

03 Apr 2024

Contributed by Lukas

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B...

Where Customer Engagement & UX Intersect

02 Apr 2024

Contributed by Lukas

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static au...

The State Of Marketing Data & Analytics

01 Apr 2024

Contributed by Lukas

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the ri...

Evaluating MarTech Solutions For Your Needs

31 Mar 2024

Contributed by Lukas

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a ye...

Discovering MarTech Solutions That Solve Your Problems

30 Mar 2024

Contributed by Lukas

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the exper...

The Effects Of 3rd-Party Cookie Deprecation

29 Mar 2024

Contributed by Lukas

Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked u...

The Rise Of Data Collaboration

28 Mar 2024

Contributed by Lukas

Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many n...

Best Martech To Integrate With LinkedIn Ads

27 Mar 2024

Contributed by Lukas

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspe...

Leverage LinkedIn Ads To Build Your Pipeline

26 Mar 2024

Contributed by Lukas

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting o...

The Evolution Of Market Intelligence Platforms

25 Mar 2024

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathe...

Relationships Between Marketing Functions & Company growth

24 Mar 2024

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not j...

Can MarTech Avoid Commoditization?

23 Mar 2024

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies mak...

Problems With B2B Tech's Content Marketing Approach

22 Mar 2024

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, t...

Search Generative Experience (SGE) And Website Traffic

21 Mar 2024

Contributed by Lukas

Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Searc...

Protecting Creators From AI-Powered Copyright Infringement

20 Mar 2024

Contributed by Lukas

Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law ...

Effective Brand Strategy In A Crowded Marketplace

19 Mar 2024

Contributed by Lukas

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape re...

Turning Customer Marketing Strategy Into Pipeline Growth

18 Mar 2024

Contributed by Lukas

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamenta...

Why Unique Data Sets Are The AI Competitive Advantage Of The Future

17 Mar 2024

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your websi...

The Power Of Owned Media Assets

16 Mar 2024

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and so...

Insights On Cross-Border Partnerships

15 Mar 2024

Contributed by Lukas

Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just with...

Game-Changing Global Partnerships For Startups

14 Mar 2024

Contributed by Lukas

Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partners...

Making Your SaaS Biz A “Must Have”

13 Mar 2024

Contributed by Lukas

Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "mu...

Unit Economics Deciphering The State Of SaaS

12 Mar 2024

Contributed by Lukas

Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the ...

The Impact Of Generative AI On Marketing

11 Mar 2024

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

The Modern Marketing Data Stack Report

10 Mar 2024

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

How To Determine Newsworthiness

09 Mar 2024

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking inter...

Snooze Or News: AI For PR

08 Mar 2024

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's ...

1st & Zero-party Data In Marketing & CX

07 Mar 2024

Contributed by Lukas

Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control o...

Why Social Media & Advertising Need To Evolve

06 Mar 2024

Contributed by Lukas

Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, br...

Influencer Marketing & SEO As Offensive Tools

05 Mar 2024

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer...

Leveraging AI to Scale Content Marketing

04 Mar 2024

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, e...

CMO Success Measurement

03 Mar 2024

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurabilit...

The Evolving CMO Role

02 Mar 2024

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformatio...

MarTech Industry Predictions

01 Mar 2024

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesse...

2024 Consumer Marketing Trends

29 Feb 2024

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marke...

How knowledge friction impacts commerce

28 Feb 2024

Contributed by Lukas

Chris Mahl, President and COO at Pryon, delves into navigating knowledge layers and overcoming friction in commerce. Traditionally, marketing has focu...

Deployment Of Knowledge Layers

27 Feb 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, delves into navigating knowledge layers and overcoming friction in commerce. The digital transformation techno...

Using MarTech Tools For Deep Thought Work

26 Feb 2024

Contributed by Lukas

Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlyi...

The process of automating your busywork

25 Feb 2024

Contributed by Lukas

Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their tim...

Is My Product Priced Correctly?

24 Feb 2024

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their...

Start Point To Improve Margins

23 Feb 2024

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the pa...

How Marketers Should Approach Programmatic Advertising

22 Feb 2024

Contributed by Lukas

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied in...

Preparing For A Cookie-Less World

21 Feb 2024

Contributed by Lukas

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-...

Quantitative And Qualitative Wins In B2B Marketing

20 Feb 2024

Contributed by Lukas

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, ...

The Delicate Art Of Balancing Marketing Automation

19 Feb 2024

Contributed by Lukas

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing mark...

Increasing Your Content's Lifespan

18 Feb 2024

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, an...

How To Act Like A Media Company

17 Feb 2024

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods...

Ranking Trust, Privacy, Affordability, And Personalization

16 Feb 2024

Contributed by Lukas

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it gr...

What Consumers Want From Brands

15 Feb 2024

Contributed by Lukas

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consu...

Prepping For An AI-Driven Landscape

14 Feb 2024

Contributed by Lukas

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-ce...

Why Marketing Needs A Data Shift

13 Feb 2024

Contributed by Lukas

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. Th...

B2B content marketing secrets

12 Feb 2024

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales of...

Identifying your B2B Demand Gen audience

11 Feb 2024

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relyin...

Virtual Product Placement

10 Feb 2024

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product p...

In-Content Advertising In Streaming

09 Feb 2024

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advert...

The First 60 Days Of A CMO

08 Feb 2024

Contributed by Lukas

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer ...

Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango

07 Feb 2024

Contributed by Lukas

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on...

Finding Authenticity In The Creator Economy -- Analisa Goodin // Catch+Release

06 Feb 2024

Contributed by Lukas

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, Y...

AI’s Impact On Content Licensing -- Analisa Goodin // Catch+Release

05 Feb 2024

Contributed by Lukas

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in adv...

AI's Role In Finding The Right Influencers -- Ismael El-Qudsi // SocialPubli

04 Feb 2024

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence ...

Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli

03 Feb 2024

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering bra...

Database Architecture For Future AI -- Brian McKenna // DMi Partners

02 Feb 2024

Contributed by Lukas

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where ...

Leveraging AI In Email Tools -- Brian McKenna // DMi Partners

01 Feb 2024

Contributed by Lukas

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to produc...

Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave

31 Jan 2024

Contributed by Lukas

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ...

Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave

30 Jan 2024

Contributed by Lukas

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B m...

Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo

29 Jan 2024

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content c...

Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

28 Jan 2024

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds...

The New Identity Data Landscape -- Kristina Prokop // Eyeota

27 Jan 2024

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

The Global Audience Data Landscape -- Kristina Prokop // Eyeota

26 Jan 2024

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet

25 Jan 2024

Contributed by Lukas

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longe...

Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet

24 Jan 2024

Contributed by Lukas

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-know...

The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2

23 Jan 2024

Contributed by Lukas

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as...

The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2

22 Jan 2024

Contributed by Lukas

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are real...

Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver

21 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from v...

How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver

20 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification l...

Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver

19 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once cons...

M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

18 Jan 2024

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integra...

MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti

17 Jan 2024

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the...

Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon

16 Jan 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to ...

Using AI To Address Knowledge Friction -- Chris Mahl // Pryon

15 Jan 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within ...

Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar

14 Jan 2024

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and quali...

Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar

13 Jan 2024

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overv...

Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble

12 Jan 2024

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based persona...

MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble

11 Jan 2024

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on...

The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI

10 Jan 2024

Contributed by Lukas

Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the wid...

Protecting Your Online Reputation -- James Mawhinney // Media.com

09 Jan 2024

Contributed by Lukas

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The ex...

Empowering Truth In The Digital Age -- James Mawhinney // Media.com

08 Jan 2024

Contributed by Lukas

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Market...

Live Commerce Strategies For Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates

07 Jan 2024

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the rea...

Will Live Commerce Be imported From China? -- Ronald C. Pruett, Jr. // The Boston Associates

06 Jan 2024

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the Uni...