MarTech Podcast ™ // Marketing + Technology = Business Growth

Leverage LinkedIn Ads To Build Your Pipeline

26 Mar 2024

Contributed by Lukas

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting o...

The Evolution Of Market Intelligence Platforms

25 Mar 2024

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathe...

Relationships Between Marketing Functions & Company growth

24 Mar 2024

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not j...

Can MarTech Avoid Commoditization?

23 Mar 2024

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies mak...

Problems With B2B Tech's Content Marketing Approach

22 Mar 2024

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, t...

Search Generative Experience (SGE) And Website Traffic

21 Mar 2024

Contributed by Lukas

Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Searc...

Protecting Creators From AI-Powered Copyright Infringement

20 Mar 2024

Contributed by Lukas

Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law ...

Effective Brand Strategy In A Crowded Marketplace

19 Mar 2024

Contributed by Lukas

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape re...

Turning Customer Marketing Strategy Into Pipeline Growth

18 Mar 2024

Contributed by Lukas

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamenta...

Why Unique Data Sets Are The AI Competitive Advantage Of The Future

17 Mar 2024

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your websi...

The Power Of Owned Media Assets

16 Mar 2024

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and so...

Insights On Cross-Border Partnerships

15 Mar 2024

Contributed by Lukas

Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just with...

Game-Changing Global Partnerships For Startups

14 Mar 2024

Contributed by Lukas

Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partners...

Making Your SaaS Biz A “Must Have”

13 Mar 2024

Contributed by Lukas

Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "mu...

Unit Economics Deciphering The State Of SaaS

12 Mar 2024

Contributed by Lukas

Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the ...

The Impact Of Generative AI On Marketing

11 Mar 2024

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

The Modern Marketing Data Stack Report

10 Mar 2024

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

How To Determine Newsworthiness

09 Mar 2024

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking inter...

Snooze Or News: AI For PR

08 Mar 2024

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's ...

1st & Zero-party Data In Marketing & CX

07 Mar 2024

Contributed by Lukas

Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control o...

Why Social Media & Advertising Need To Evolve

06 Mar 2024

Contributed by Lukas

Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, br...

Influencer Marketing & SEO As Offensive Tools

05 Mar 2024

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer...

Leveraging AI to Scale Content Marketing

04 Mar 2024

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, e...

CMO Success Measurement

03 Mar 2024

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurabilit...

The Evolving CMO Role

02 Mar 2024

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformatio...

MarTech Industry Predictions

01 Mar 2024

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesse...

2024 Consumer Marketing Trends

29 Feb 2024

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marke...

How knowledge friction impacts commerce

28 Feb 2024

Contributed by Lukas

Chris Mahl, President and COO at Pryon, delves into navigating knowledge layers and overcoming friction in commerce. Traditionally, marketing has focu...

Deployment Of Knowledge Layers

27 Feb 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, delves into navigating knowledge layers and overcoming friction in commerce. The digital transformation techno...

Using MarTech Tools For Deep Thought Work

26 Feb 2024

Contributed by Lukas

Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlyi...

The process of automating your busywork

25 Feb 2024

Contributed by Lukas

Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their tim...

Is My Product Priced Correctly?

24 Feb 2024

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their...

Start Point To Improve Margins

23 Feb 2024

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the pa...

How Marketers Should Approach Programmatic Advertising

22 Feb 2024

Contributed by Lukas

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied in...

Preparing For A Cookie-Less World

21 Feb 2024

Contributed by Lukas

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-...

Quantitative And Qualitative Wins In B2B Marketing

20 Feb 2024

Contributed by Lukas

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, ...

The Delicate Art Of Balancing Marketing Automation

19 Feb 2024

Contributed by Lukas

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing mark...

Increasing Your Content's Lifespan

18 Feb 2024

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, an...

How To Act Like A Media Company

17 Feb 2024

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods...

Ranking Trust, Privacy, Affordability, And Personalization

16 Feb 2024

Contributed by Lukas

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it gr...

What Consumers Want From Brands

15 Feb 2024

Contributed by Lukas

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consu...

Prepping For An AI-Driven Landscape

14 Feb 2024

Contributed by Lukas

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-ce...

Why Marketing Needs A Data Shift

13 Feb 2024

Contributed by Lukas

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. Th...

B2B content marketing secrets

12 Feb 2024

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales of...

Identifying your B2B Demand Gen audience

11 Feb 2024

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relyin...

Virtual Product Placement

10 Feb 2024

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product p...

In-Content Advertising In Streaming

09 Feb 2024

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advert...

The First 60 Days Of A CMO

08 Feb 2024

Contributed by Lukas

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer ...

Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango

07 Feb 2024

Contributed by Lukas

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on...

Finding Authenticity In The Creator Economy -- Analisa Goodin // Catch+Release

06 Feb 2024

Contributed by Lukas

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, Y...

AI’s Impact On Content Licensing -- Analisa Goodin // Catch+Release

05 Feb 2024

Contributed by Lukas

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in adv...

AI's Role In Finding The Right Influencers -- Ismael El-Qudsi // SocialPubli

04 Feb 2024

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence ...

Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli

03 Feb 2024

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering bra...

Database Architecture For Future AI -- Brian McKenna // DMi Partners

02 Feb 2024

Contributed by Lukas

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where ...

Leveraging AI In Email Tools -- Brian McKenna // DMi Partners

01 Feb 2024

Contributed by Lukas

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to produc...

Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave

31 Jan 2024

Contributed by Lukas

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ...

Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave

30 Jan 2024

Contributed by Lukas

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B m...

Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo

29 Jan 2024

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content c...

Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

28 Jan 2024

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds...

The New Identity Data Landscape -- Kristina Prokop // Eyeota

27 Jan 2024

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

The Global Audience Data Landscape -- Kristina Prokop // Eyeota

26 Jan 2024

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet

25 Jan 2024

Contributed by Lukas

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longe...

Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet

24 Jan 2024

Contributed by Lukas

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-know...

The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2

23 Jan 2024

Contributed by Lukas

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as...

The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2

22 Jan 2024

Contributed by Lukas

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are real...

Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver

21 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from v...

How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver

20 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification l...

Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver

19 Jan 2024

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once cons...

M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

18 Jan 2024

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integra...

MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti

17 Jan 2024

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the...

Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon

16 Jan 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to ...

Using AI To Address Knowledge Friction -- Chris Mahl // Pryon

15 Jan 2024

Contributed by Lukas

Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within ...

Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar

14 Jan 2024

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and quali...

Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar

13 Jan 2024

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overv...

Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble

12 Jan 2024

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based persona...

MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble

11 Jan 2024

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on...

The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI

10 Jan 2024

Contributed by Lukas

Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the wid...

Protecting Your Online Reputation -- James Mawhinney // Media.com

09 Jan 2024

Contributed by Lukas

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The ex...

Empowering Truth In The Digital Age -- James Mawhinney // Media.com

08 Jan 2024

Contributed by Lukas

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Market...

Live Commerce Strategies For Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates

07 Jan 2024

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the rea...

Will Live Commerce Be imported From China? -- Ronald C. Pruett, Jr. // The Boston Associates

06 Jan 2024

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the Uni...

Understanding Community-Led Growth -- Jake Randall // Common Room

05 Jan 2024

Contributed by Lukas

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with us...

Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room

04 Jan 2024

Contributed by Lukas

Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transfor...

How CMOs Navigate Complexities Of Digital -- Amanda Cole // Bloomreach

03 Jan 2024

Contributed by Lukas

Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in ...

Why CMOs Will Fail In The Age Of AI -- Amanda Cole // Bloomreach

02 Jan 2024

Contributed by Lukas

Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding ...

Tips For B2B Software Marketers -- Chris Voce // G2

01 Jan 2024

Contributed by Lukas

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more s...

5 factors Shaping B2B Software Buying -- Chris Voce // G2

31 Dec 2023

Contributed by Lukas

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone tr...

The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights

30 Dec 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must ...

Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights

29 Dec 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it ...

Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

28 Dec 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technog...

Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

27 Dec 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper

26 Dec 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

How Growth Marketers Leverage AI -- Rob Freedman // Zuper

25 Dec 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

Why Retail Requires Entertaining Communities -- Sebastian Hamann // Shopware

24 Dec 2023

Contributed by Lukas

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world...

The AI Industrial Revolution Of Ecommerce -- Sebastian Hamann // Shopware

23 Dec 2023

Contributed by Lukas

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of e...

Choosing The Best Digital Strategy For International Business -- Nataly Kelly // Take Your Company Global

22 Dec 2023

Contributed by Lukas

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for int...

Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly

21 Dec 2023

Contributed by Lukas

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global marke...

Collaborating With Creators For YouTube Growth -- Adetutu Laditan // YouTube

20 Dec 2023

Contributed by Lukas

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, tru...

Roadmap To Monetizing YouTube Content -- Adetutu Laditan // YouTube

19 Dec 2023

Contributed by Lukas

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's se...

New Customer Engagement Industry Benchmarks -- Ian Macleod // SALESmanago

18 Dec 2023

Contributed by Lukas

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for...