MarTech Podcast ™ // Marketing + Technology = Business Growth

Where Is AI Taking Marketing? -- Ian Macleod // SALESmanago

17 Dec 2023

Contributed by Lukas

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with...

Best AI Tools For Marketers -- Jeanna Barrett // First Page Strategy

16 Dec 2023

Contributed by Lukas

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead gen...

Lead Gen Strategies For SaaS -- Jeanna Barrett // First Page Strategy

15 Dec 2023

Contributed by Lukas

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead gen...

Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

14 Dec 2023

Contributed by Lukas

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and ...

How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe

13 Dec 2023

Contributed by Lukas

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, A...

The Power Of Video Bases Research Interview -- Sharekh Shaikh // CleverX

12 Dec 2023

Contributed by Lukas

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market rese...

Audience Discovery For Marketing Research -- Sharekh Shaikh // CleverX

11 Dec 2023

Contributed by Lukas

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the i...

Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail

10 Dec 2023

Contributed by Lukas

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. ...

Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail

09 Dec 2023

Contributed by Lukas

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. ...

What Podcasters Can Learn From Bloggers -- David Finkelstein // BDEX

08 Dec 2023

Contributed by Lukas

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identif...

Impression Volume Vs Quality -- David Finkelstein // BDEX

07 Dec 2023

Contributed by Lukas

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performan...

Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle

06 Dec 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investme...

Why The Biggest Barrier In Tech Is Data -- Courtney Trudeau // Merkle

05 Dec 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data ...

CX At scale & Speed Of Customer Expectations -- Courtney Trudeau // Merkle

04 Dec 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations hav...

How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar

03 Dec 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear th...

Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar

02 Dec 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for ...

Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects

01 Dec 2023

Contributed by Lukas

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Ad...

Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects

30 Nov 2023

Contributed by Lukas

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Wh...

Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects

29 Nov 2023

Contributed by Lukas

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Li...

The Impact Of AI On The Legal Sector -- Colin Levy // Malbek

28 Nov 2023

Contributed by Lukas

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatica...

Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek

27 Nov 2023

Contributed by Lukas

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being ...

Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify

26 Nov 2023

Contributed by Lukas

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertis...

Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify

25 Nov 2023

Contributed by Lukas

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer,...

Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant

24 Nov 2023

Contributed by Lukas

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups requ...

The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant

23 Nov 2023

Contributed by Lukas

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are ...

How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI

22 Nov 2023

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craf...

Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI

21 Nov 2023

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the...

AI News: GP4, GPTs, & Biden's Exec Order -- Jennifer Jones-Mitchell // Human Driven AI

20 Nov 2023

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this m...

Why Social Selling Matters So Much -- Melissa Kwan // eWebinar

19 Nov 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers i...

Prioritization for Startups Marketers -- Melissa Kwan // eWebinar

18 Nov 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited...

Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar

17 Nov 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typicall...

How to Align Automation And Authenticity -- Luis Baez // Madecraft

16 Nov 2023

Contributed by Lukas

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cor...

Why LinkedIn Is The Marketer's Social Platform -- Luis Baez // Madecraft

15 Nov 2023

Contributed by Lukas

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership,...

Using Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcast

14 Nov 2023

Contributed by Lukas

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing val...

Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast

13 Nov 2023

Contributed by Lukas

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and tec...

The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS

12 Nov 2023

Contributed by Lukas

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilitie...

How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

11 Nov 2023

Contributed by Lukas

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major pla...

What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface

10 Nov 2023

Contributed by Lukas

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In...

Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface

09 Nov 2023

Contributed by Lukas

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Cr...

Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight

08 Nov 2023

Contributed by Lukas

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....

How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight

07 Nov 2023

Contributed by Lukas

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy....

Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt

06 Nov 2023

Contributed by Lukas

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level da...

Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt

05 Nov 2023

Contributed by Lukas

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape,...

Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost

04 Nov 2023

Contributed by Lukas

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COV...

Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost

03 Nov 2023

Contributed by Lukas

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, t...

How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI

02 Nov 2023

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI av...

AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI

01 Nov 2023

Contributed by Lukas

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligenc...

How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

31 Oct 2023

Contributed by Lukas

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem bur...

Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain

30 Oct 2023

Contributed by Lukas

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becom...

Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

29 Oct 2023

Contributed by Lukas

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been ...

Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch

28 Oct 2023

Contributed by Lukas

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their nee...

Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent

27 Oct 2023

Contributed by Lukas

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a ye...

Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent

26 Oct 2023

Contributed by Lukas

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the exper...

The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense

25 Oct 2023

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathe...

Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense

24 Oct 2023

Contributed by Lukas

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not j...

Impacts Of Gated Email -- Andy Mowat // Gated

23 Oct 2023

Contributed by Lukas

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, mar...

How Reaching Your Audience Is Evolving -- Andy Mowat // Gated

22 Oct 2023

Contributed by Lukas

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move ...

Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media

21 Oct 2023

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies mak...

Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media

20 Oct 2023

Contributed by Lukas

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, t...

Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign

19 Oct 2023

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your websi...

The Power Of Owned Media Assets -- Shay Howe // ActiveCampaign

18 Oct 2023

Contributed by Lukas

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and so...

The Impact Of Generative AI On Marketing -- Denise Persson // Snowflake

17 Oct 2023

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

The Modern Marketing Data Stack Report -- Denise Persson // Snowflake

16 Oct 2023

Contributed by Lukas

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence...

Making sense of Celebrities, Influencers & Brands -- Greg Writer // Launch Cart

15 Oct 2023

Contributed by Lukas

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful to...

Launching & Scaling ECommerce Businesses -- Greg Writer // Launch Cart

14 Oct 2023

Contributed by Lukas

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be diffic...

Measuring & Optimizing SAAS ROI -- Rob Freedman // Zuper

13 Oct 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. As SaaS businesses aim to scale and expand their customer base, they must e...

Scaling Your Marketing SAAS Efforts -- Rob Freedman // Zuper

12 Oct 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. When attempting to scale marketing efforts, all too often, businesses rush ...

Building a Strong Foundation for SAAS Growth -- Rob Freedman // Zuper

11 Oct 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. To establish a solid foundation for SaaS growth, it all starts with a relen...

How To Determine Newsworthiness -- Shama Hyder // Zen Media

10 Oct 2023

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking inter...

Snooze or News: AI for PR -- Shama Hyder // Zen Media

09 Oct 2023

Contributed by Lukas

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's ...

The Future Product Placement -- Erin Schmidt // BENlabs

08 Oct 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product...

Measuring Product Placement In TV -- Erin Schmidt // BENlabs

07 Oct 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to...

Technology-Driven Product Placement -- Erin Schmidt // BENlabs

06 Oct 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertisin...

CMO Success Measurement -- Jeremy Haft // Digital Remedy

05 Oct 2023

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurabilit...

The Evolving CMO Role -- Jeremy Haft // Digital Remedy

04 Oct 2023

Contributed by Lukas

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformatio...

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

03 Oct 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

02 Oct 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

01 Oct 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

The Rise of Lean AI -- Lomit Patel // Tynker

30 Sep 2023

Contributed by Lukas

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in s...

Do's & Don't when marketing to kids -- Lomit Patel // Tynker

29 Sep 2023

Contributed by Lukas

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things ha...

Why Email At 10 AM Is Bullsh*t -- Kate Adams // Validity

28 Sep 2023

Contributed by Lukas

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email ...

The Wild West Of Email Marketing -- Kate Adams // Validity

27 Sep 2023

Contributed by Lukas

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person...

Using MarTech Tools For Deep Thought Work -- Aytekin Tank // Jotform

26 Sep 2023

Contributed by Lukas

Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlyi...

The Process Of Automating Your Busywork -- Aytekin Tank // Jotform

25 Sep 2023

Contributed by Lukas

Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their tim...

Automating The 4 Funnel Archetypes -- Jordan Mederich // DropFunnels

24 Sep 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensur...

Conversational Tactics To Eliminate Sales Objections -- Jordan Mederich // DropFunnels

23 Sep 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that y...

The Perfect Offer Formula -- Jordan Mederich // DropFunnels

22 Sep 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when ...

Is my Product Priced Correctly? -- Mike Bernard // Vendavo

21 Sep 2023

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their...

Start Point To Improve Margins -- Mike Bernard // Vendavo

20 Sep 2023

Contributed by Lukas

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the pa...

Increasing Your Content's Lifespan -- Jeffrey Hayzlett // C-Suite Network

19 Sep 2023

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, an...

How To Act Like A Media Company -- Jeffrey Hayzlett // C-Suite Network

18 Sep 2023

Contributed by Lukas

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods...

AI-Led Hyper-Personalization In Customer Service -- Peter Voss // Aigo.ai

17 Sep 2023

Contributed by Lukas

Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology...

Chatbots Revolutionizing Enterprise Digital Assistants -- Peter Voss // Aigo.ai

16 Sep 2023

Contributed by Lukas

Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are fami...

B2B Content Marketing Secrets -- Paul Slack // Vende Digital

15 Sep 2023

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales of...

Identifying Your B2B Demand Gen Audience -- Paul Slack // Vende Digital

14 Sep 2023

Contributed by Lukas

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relyin...

Virtual Product Placement -- Stephan Beringer // Mirriad

13 Sep 2023

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product p...

In-Content Advertising In Streaming -- Stephan Beringer // Mirriad

12 Sep 2023

Contributed by Lukas

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advert...

Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

11 Sep 2023

Contributed by Lukas

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio adve...

Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

10 Sep 2023

Contributed by Lukas

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effect...

Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream

09 Sep 2023

Contributed by Lukas

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potenti...