MarTech Podcast ™ // Marketing + Technology = Business Growth

Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream

08 Sep 2023

Contributed by Lukas

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to s...

AI's role in finding the right influencers -- Ismael El-Qudsi // SocialPubli

07 Sep 2023

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence ...

Is AI the Next Frontier of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli

06 Sep 2023

Contributed by Lukas

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering bra...

Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo

05 Sep 2023

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content c...

Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

04 Sep 2023

Contributed by Lukas

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds...

Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip

03 Sep 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-ed...

What Does Personalization Actually Mean -- Randy Frisch // Uberflip

02 Sep 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to ...

Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip

01 Sep 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consume...

Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift

31 Aug 2023

Contributed by Lukas

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was ...

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

30 Aug 2023

Contributed by Lukas

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates t...

The New Identity Data Landscape -- Kristina Prokop // Eyeota

29 Aug 2023

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

The Global Audience Data Landscape -- Kristina Prokop // Eyeota

28 Aug 2023

Contributed by Lukas

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience d...

Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1

27 Aug 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift toward...

Diversity & Ageism In Advertising -- Jon Evans // System1

26 Aug 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advert...

Why Advertising Wear-Out Is A Myth -- Jon Evans // System1

25 Aug 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brand...

M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

24 Aug 2023

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integra...

MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti

23 Aug 2023

Contributed by Lukas

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the...

Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar

22 Aug 2023

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and quali...

Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar

21 Aug 2023

Contributed by Lukas

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overv...

Should You Hire Actors Or Creators -- Danil Saliukov // Insense

20 Aug 2023

Contributed by Lukas

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce ind...

UGC Creators Vs Micro-Influencers -- Danil Saliukov // Insense

19 Aug 2023

Contributed by Lukas

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the servi...

Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver

18 Aug 2023

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from v...

How Site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver

17 Aug 2023

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification l...

Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver

16 Aug 2023

Contributed by Lukas

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once cons...

Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble

15 Aug 2023

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based persona...

MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble

14 Aug 2023

Contributed by Lukas

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on...

How to Create Dynamic, Live Videos-- Chris Savage // Wistia

13 Aug 2023

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years...

Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia

12 Aug 2023

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing land...

Creating The Fetch Price Index -- Birk Cooper // Fetch

11 Aug 2023

Contributed by Lukas

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supp...

Reward & Loyalty Program Creation -- Birk Cooper // Fetch

10 Aug 2023

Contributed by Lukas

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands a...

The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI

09 Aug 2023

Contributed by Lukas

Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the wid...

Understanding Community-Led Growth -- Jake Randall // Common Room

08 Aug 2023

Contributed by Lukas

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with us...

Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room

07 Aug 2023

Contributed by Lukas

Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transfor...

Branding Beyond Your Logo -- Arti Sharma // Measure Marketing Results Inc

06 Aug 2023

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really ...

The Future Of Content Marketing -- Arti Sharma // Measure Marketing Results Inc

05 Aug 2023

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief,...

Inbound Marketing Approach To Lead Gen -- Arti Sharma // Measure Marketing Results Inc

04 Aug 2023

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a c...

Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

03 Aug 2023

Contributed by Lukas

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and ...

How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe

02 Aug 2023

Contributed by Lukas

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, A...

Tips For B2B Software Marketers -- Chris Voce // G2

01 Aug 2023

Contributed by Lukas

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more s...

5 Factors Shaping B2B Software Buying -- Chris Voce // G2

31 Jul 2023

Contributed by Lukas

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone tr...

Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream

30 Jul 2023

Contributed by Lukas

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inhe...

Preparing For Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream

29 Jul 2023

Contributed by Lukas

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation...

What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ

28 Jul 2023

Contributed by Lukas

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday ...

The Need For GTM Security -- Daniel Avital // CHEQ

27 Jul 2023

Contributed by Lukas

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximatel...

The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights

26 Jul 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must ...

Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights

25 Jul 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it ...

Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

24 Jul 2023

Contributed by Lukas

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technog...

Community-Driven Outcomes -- Ike Nwabah // Higher Logic

23 Jul 2023

Contributed by Lukas

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B...

Marketer's Community Guide -- Ike Nwabah // Higher Logic

22 Jul 2023

Contributed by Lukas

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we...

How To Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer

21 Jul 2023

Contributed by Lukas

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can un...

How Can You Become a Data Hero -- Aron Clymer //Data Clymer

20 Jul 2023

Contributed by Lukas

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even...

Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting

19 Jul 2023

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast a...

Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting

18 Jul 2023

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previousl...

Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting

17 Jul 2023

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content ...

Video Creative Approval Process -- Niklas Dorn // Filestage

16 Jul 2023

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only ...

Closing the Gap Between Content Creation & Publication -- Niklas Dorn // Filestage

15 Jul 2023

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving a...

How to Get Feedback Faster -- Niklas Dorn // Filestage

14 Jul 2023

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large comp...

CRM's Role in Customer Experience -- Lars Helgeson // GreenRope

13 Jul 2023

Contributed by Lukas

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses y...

CRM as a Growth Strategy -- Lars Helgeson // GreenRope

12 Jul 2023

Contributed by Lukas

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketin...

Live Commerce Strategies for Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates

11 Jul 2023

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the rea...

Will Live Commerce be Imported from China? -- Ronald C. Pruett, Jr. // The Boston Associates

10 Jul 2023

Contributed by Lukas

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the Uni...

3-Steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona

09 Jul 2023

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and or...

Finding Opportunity Keywords -- Farzad Rashidi // Respona

08 Jul 2023

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifyin...

Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona

07 Jul 2023

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and servi...

Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly

06 Jul 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they...

Introducing the TMW100 MarTech Awards -- Juan Mendoza // The MarTech Weekly

05 Jul 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who ...

Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom

04 Jul 2023

Contributed by Lukas

Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programma...

Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

03 Jul 2023

Contributed by Lukas

Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are ...

Improving Newsletter Conversion Rates -- Emily McGuire // AWeber

02 Jul 2023

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete...

Building a Quality Email List -- Emily McGuire // AWeber

01 Jul 2023

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most...

Understanding Email Marketing Metrics -- Emily McGuire // AWeber

30 Jun 2023

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech i...

Why Retail Requires Entertaining Communities -- Sebastian Hamann // Shopware

29 Jun 2023

Contributed by Lukas

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world...

The AI Industrial Revolution of Ecommerce -- Sebastian Hamann // Shopware

28 Jun 2023

Contributed by Lukas

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of e...

New Customer Engagement Industry Benchmarks -- Ian Macleod // SALESmanago

27 Jun 2023

Contributed by Lukas

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for...

Where is AI Taking Marketing? -- Ian Macleod // SALESmanago

26 Jun 2023

Contributed by Lukas

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with...

Community Led Growth -- Mike Rizzo // MarketingOps.com

25 Jun 2023

Contributed by Lukas

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are ...

Building the Marketing Operations Community -- Mike Rizzo // MarketingOps.com

24 Jun 2023

Contributed by Lukas

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a...

Best AI Tools for Marketers -- Jeanna Barrett // First Page Strategy

23 Jun 2023

Contributed by Lukas

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead gen...

Lead Gen Strategies for SaaS -- Jeanna Barrett // First Page Strategy

22 Jun 2023

Contributed by Lukas

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead gen...

Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

21 Jun 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper

20 Jun 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

How Growth Marketers Leverage AI -- Rob Freedman // Zuper

19 Jun 2023

Contributed by Lukas

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponential...

Engagement in Virtual Events -- Daniel Moss // We and Goliath

18 Jun 2023

Contributed by Lukas

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. Whil...

Virtual Event Promotion -- Daniel Moss // We and Goliath

17 Jun 2023

Contributed by Lukas

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In e...

Next-Level Virtual Event Production -- Daniel Moss // We and Goliath

16 Jun 2023

Contributed by Lukas

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The ...

Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail

15 Jun 2023

Contributed by Lukas

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. ...

Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail

14 Jun 2023

Contributed by Lukas

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. ...

Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

13 Jun 2023

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for...

Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics

12 Jun 2023

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose si...

Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics

11 Jun 2023

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-ba...

Making the Most of Your Tech & Data Investments -- Courtney Trudeau // Merkle

09 Jun 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investme...

Why the the Biggest Barrier in Tech is Data -- Courtney Trudeau // Merkle

08 Jun 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data ...

CX at Scale & Speed of Customer Expectations -- Courtney Trudeau // Merkle

07 Jun 2023

Contributed by Lukas

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations hav...

How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital

06 Jun 2023

Contributed by Lukas

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape h...

Convergence of adTech & MarTech -- Shiv Gupta // U of Digital

05 Jun 2023

Contributed by Lukas

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is...

Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io

04 Jun 2023

Contributed by Lukas

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your m...

AI-Led Content Creation -- Erica Salm Rench // rasa.io

03 Jun 2023

Contributed by Lukas

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the ma...

AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io

02 Jun 2023

Contributed by Lukas

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available ...

Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword

01 Jun 2023

Contributed by Lukas

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brou...

Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword

31 May 2023

Contributed by Lukas

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as...