MarTech Podcast ™ // Marketing + Technology = Business Growth

Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur

30 May 2023

Contributed by Lukas

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generat...

Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur

29 May 2023

Contributed by Lukas

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, suc...

Adding Audio to Your Content -- Tal Florentin // Summurai

28 May 2023

Contributed by Lukas

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there a...

Repurposing Text with Audio -- Tal Florentin // Summurai

27 May 2023

Contributed by Lukas

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised yo...

Podcast & Streaming Audio Marketing -- Tal Florentin // Summurai

26 May 2023

Contributed by Lukas

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers sho...

Globalization in Technology Marketing -- Dan Radu // Macro

25 May 2023

Contributed by Lukas

Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesse...

The Future of the Marketing Profession -- Dan Radu // Macro

24 May 2023

Contributed by Lukas

Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. As AI technology and automation continue to impact ...

Are Your Leads Humans or Bots? -- Alex Makarski // Clickmakers.io

23 May 2023

Contributed by Lukas

Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there ar...

Whoever Has the Most Data Wins -- Alex Makarski // Clickmakers.io

22 May 2023

Contributed by Lukas

Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data ...

Calculating CAC -- Paul Orlando // USC

21 May 2023

Contributed by Lukas

USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re ...

Calculating LTV -- Paul Orlando // USC

20 May 2023

Contributed by Lukas

Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LT...

Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted

19 May 2023

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailb...

Handwriting AI -- Rick Elmore // Simply Noted

18 May 2023

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we...

Automating Personalization -- Rick Elmore // Simply Noted

17 May 2023

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing h...

No-Code Community Engagement Techniques -- Steve Hartert // Jotform

16 May 2023

Contributed by Lukas

Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community...

Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform

15 May 2023

Contributed by Lukas

Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a g...

Profitable Channel for Brands of All Sizes -- Robert Glazer // Acceleration Partners

14 May 2023

Contributed by Lukas

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate ...

Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration Partners

13 May 2023

Contributed by Lukas

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management task...

Diversify Your Marketing Portfolio with Partnerships -- Robert Glazer // Acceleration Partners

12 May 2023

Contributed by Lukas

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to ret...

Why Brands and Creators are Investing More Into Video Content -- Sterling Jackson // Aspire

11 May 2023

Contributed by Lukas

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and co...

The New Era of High-Trust Commerce -- Sterling Jackson // Aspire

10 May 2023

Contributed by Lukas

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. The era of high-trust commerce has arrived, and, to...

Why Composable CDPs are Your Next Gen Tech -- Tejas Manohar // Hightouch

09 May 2023

Contributed by Lukas

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex ...

Why the Data Warehouse is Your Most Powerful Marketing Tool -- Tejas Manohar // Hightouch

08 May 2023

Contributed by Lukas

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the c...

B2B Influencers with Brian Barletta -- Bryan Barletta // Sounds Profitable

07 May 2023

Contributed by Lukas

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan ...

Marketing Your Small Business -- Mind the Business // Quickbooks

06 May 2023

Contributed by Lukas

Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your jour...

Increasing Sales Through AI Personalization -- Matt Swalley // Omneky

05 May 2023

Contributed by Lukas

Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targ...

How to Power AI Using Data -- Kevin Tate // Clearbit

04 May 2023

Contributed by Lukas

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. With accurate and d...

Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit

03 May 2023

Contributed by Lukas

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered...

Why Engaging Customers At Home Matters -- Jacob Ross // PebblePost

02 May 2023

Contributed by Lukas

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer...

The Rise of “Offline” Digital Channels -- Jacob Ross // PebblePost

01 May 2023

Contributed by Lukas

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver res...

MarTech & SalesTech Convergence -- William Tyree // Revenue.io

30 Apr 2023

Contributed by Lukas

William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used t...

How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io

29 Apr 2023

Contributed by Lukas

William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and custom...

Is Marketing Operations Dead? -- William Tyree // Revenue.io

28 Apr 2023

Contributed by Lukas

Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. ...

Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant

27 Apr 2023

Contributed by Lukas

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups requ...

The Rise of the Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant

26 Apr 2023

Contributed by Lukas

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are ...

Spotify’s “All Ears On You” ad business -- Ann Piper // Spotify

25 Apr 2023

Contributed by Lukas

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertis...

Spotify’s vision for digital audio advertising -- Ann Piper // Spotify

24 Apr 2023

Contributed by Lukas

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer,...

Closing the CX Gap Using Data -- George Corugedo // Redpoint Global

23 Apr 2023

Contributed by Lukas

Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichann...

Achieving Superior Data Quality -- George Corugedo // Redpoint Global

22 Apr 2023

Contributed by Lukas

Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving th...

Data Quality Awareness -- George Corugedo // Redpoint Global

21 Apr 2023

Contributed by Lukas

George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions...

The Core Differences Between Walmart and Amazon Advertising -- Destaney Wishon // BetterAMS

20 Apr 2023

Contributed by Lukas

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilitie...

How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

19 Apr 2023

Contributed by Lukas

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major pla...

Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt

18 Apr 2023

Contributed by Lukas

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level da...

Why Programmatic is Growing? -- Vitaly Pecherskiy // StackAdapt

17 Apr 2023

Contributed by Lukas

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape,...

The Value of Emotional Intelligence -- Phil Johnson // Master of Business Leadership Inc.

16 Apr 2023

Contributed by Lukas

Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an e...

Mastering Business Leadership -- Phil Johnson // Master of Business Leadership Inc.

15 Apr 2023

Contributed by Lukas

Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or ...

Why Social Selling Matters So Much -- Melissa Kwan // eWebinar

14 Apr 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers i...

Prioritization for Startups Marketers -- Melissa Kwan // eWebinar

13 Apr 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited...

Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar

12 Apr 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typicall...

Unifying Ecommerce and Retail Data -- Ross Andrew Paquette // Maropost

11 Apr 2023

Contributed by Lukas

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COV...

Optimizing in a Changing Economy -- Ross Andrew Paquette // Maropost

10 Apr 2023

Contributed by Lukas

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, t...

Leveraging AI with Authenticity -- Brian Podolak // Vocodia

09 Apr 2023

Contributed by Lukas

Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studie...

Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia

08 Apr 2023

Contributed by Lukas

Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to c...

Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia

07 Apr 2023

Contributed by Lukas

Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing ...

Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

06 Apr 2023

Contributed by Lukas

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been ...

Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch

05 Apr 2023

Contributed by Lukas

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their nee...

Impacts of Gated Email -- Andy Mowat // Gated

04 Apr 2023

Contributed by Lukas

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, mar...

How Reaching Your Audience is Evolving -- Andy Mowat // Gated

03 Apr 2023

Contributed by Lukas

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move ...

Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company

02 Apr 2023

Contributed by Lukas

Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers...

What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

01 Apr 2023

Contributed by Lukas

Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is us...

What Trust Signals Does Google Look For? -- Scott Baradell // Idea Grove

31 Mar 2023

Contributed by Lukas

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the tru...

Why 3rd Party Validation is 1st step to Trust -- Scott Baradell // Idea Grove

30 Mar 2023

Contributed by Lukas

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance ...

Trust Signals for PR & Marketing -- Scott Baradell // Idea Grove

29 Mar 2023

Contributed by Lukas

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to s...

Making Sense of Celebrities, Influencers & Brands -- Greg Writer // Launch Cart

28 Mar 2023

Contributed by Lukas

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful to...

Launching & Scaling eCommerce Businesses -- Greg Writer // Launch Cart

27 Mar 2023

Contributed by Lukas

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be diffic...

Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University

26 Mar 2023

Contributed by Lukas

Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The...

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University

25 Mar 2023

Contributed by Lukas

Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer ne...

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

24 Mar 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

23 Mar 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

22 Mar 2023

Contributed by Lukas

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company...

What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly

21 Mar 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech fie...

Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly

20 Mar 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of t...

The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

19 Mar 2023

Contributed by Lukas

Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, ...

Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

18 Mar 2023

Contributed by Lukas

Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments...

What SVB's Collapse Means to Tech Marketers -- Ian Kay // Fifth Third Bank

17 Mar 2023

Contributed by Lukas

Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry....

What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank

16 Mar 2023

Contributed by Lukas

Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry....

The Future Product Placement -- Erin Schmidt // BENlabs

15 Mar 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product...

Measuring Product Placement in TV -- Erin Schmidt // BENlabs

14 Mar 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to...

Technology-Driven Product Placement -- Erin Schmidt // BENlabs

13 Mar 2023

Contributed by Lukas

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertisin...

Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective

12 Mar 2023

Contributed by Lukas

GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways...

Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective

11 Mar 2023

Contributed by Lukas

Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Goog...

Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook

10 Mar 2023

Contributed by Lukas

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The ...

How AI is Transforming PR -- Michelle Songy // Press Hook

09 Mar 2023

Contributed by Lukas

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In t...

Automating the 4 Funnel Archetypes -- Jordan Mederich // DropFunnels

08 Mar 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensur...

Conversational Tactics to Eliminate Sales Objections -- Jordan Mederich // DropFunnels

07 Mar 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that y...

The Perfect Offer Formula -- Jordan Mederich // DropFunnels

06 Mar 2023

Contributed by Lukas

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when ...

Marketing as a Growth Engine -- Angelo Ponzi // Craft Marketing Architects

05 Mar 2023

Contributed by Lukas

Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Know...

Establishing a Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects

04 Mar 2023

Contributed by Lukas

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date wit...

Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects

03 Mar 2023

Contributed by Lukas

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, ...

Understanding Ad Fraud -- David Finkelstein // BDEX

02 Mar 2023

Contributed by Lukas

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there ha...

Generative AI's impact on AdTech -- David Finkelstein // BDEX

01 Mar 2023

Contributed by Lukas

David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the...

Unlocking Design for Performance Marketers -- Amrita Mathur // Superside

28 Feb 2023

Contributed by Lukas

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to...

Marketing Led Growth Playbook -- Amrita Mathur // Superside

27 Feb 2023

Contributed by Lukas

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it ...

Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia

26 Feb 2023

Contributed by Lukas

Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly...

What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia

25 Feb 2023

Contributed by Lukas

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from ...

Creating Digital Experiences for the Post-Pandemic Consumer -- Lynne Capozzi // Acquia

24 Feb 2023

Contributed by Lukas

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand ...

How Superhuman is Expanding from PLG into PLS -- Seiyonne Suriyakumar // Superhuman

23 Feb 2023

Contributed by Lukas

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, markete...

How Superhuman Created its Loyal Fanbase -- Seiyonne Suriyakumar // Superhuman

22 Feb 2023

Contributed by Lukas

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building a...

Tech-Driven Ways to get onto Podcasts -- Max Novak // Novacast

21 Feb 2023

Contributed by Lukas

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool t...

Are Podcast Booking Campaigns Effective? -- Max Novak // Novacast

20 Feb 2023

Contributed by Lukas

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podca...