MarTech Podcast ™ // Marketing + Technology = Business Growth

Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman

19 Feb 2023

Contributed by Lukas

Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not o...

Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman

18 Feb 2023

Contributed by Lukas

Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies ...

Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman

17 Feb 2023

Contributed by Lukas

Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought ...

AI’s Impact on Marketing in the Fitness Industry -- Tim Green // TeamUp

16 Feb 2023

Contributed by Lukas

Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. In the competitive fitness industry, bui...

Marketing Platform to a Distributed Industry -- Tim Green // TeamUp

15 Feb 2023

Contributed by Lukas

Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. As marketers, we can gain valuable insig...

Activating Data Using Reverse ETL -- Sylvain Giuliani // Census

14 Feb 2023

Contributed by Lukas

Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, ...

Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census

13 Feb 2023

Contributed by Lukas

Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer da...

Understanding your Consumers Using Research Technology -- Kumar Doshi // Lucid

12 Feb 2023

Contributed by Lukas

Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to a...

Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid

11 Feb 2023

Contributed by Lukas

Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years...

How to Retain a Prospect's Attention -- Melissa Kwan // eWebinar

10 Feb 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear th...

Why Zoom Calls aren't Scalable -- Melissa Kwan // eWebinar

09 Feb 2023

Contributed by Lukas

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for ...

Why Email at 10 am is Bullsh*t -- Kate Adams // Validity

08 Feb 2023

Contributed by Lukas

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email ...

The Wild West of Email Marketing -- Kate Adams // Validity

07 Feb 2023

Contributed by Lukas

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person...

Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti

06 Feb 2023

Contributed by Lukas

Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. Howeve...

Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti

05 Feb 2023

Contributed by Lukas

CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other mar...

Why CRM, DSP, & Automation is only 75-80% Effective -- Quimby Melton // Confection

04 Feb 2023

Contributed by Lukas

Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on fir...

Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection

03 Feb 2023

Contributed by Lukas

Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digita...

Ethical Questions Posed by an AI -- Iain S. Thomas // What Makes Us Human

02 Feb 2023

Contributed by Lukas

Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. As AI technology becomes...

How ChatGPT Revolutionizes Culture -- Iain S. Thomas // What Makes Us Human

01 Feb 2023

Contributed by Lukas

Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. Over the last few weeks,...

The Rise of Lean AI -- Lomit Patel // Tynker

31 Jan 2023

Contributed by Lukas

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in s...

Do's & Don't When Marketing to Kids -- Lomit Patel // Tynker

30 Jan 2023

Contributed by Lukas

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things ha...

How to Fix Email Deliverability Issues -- Yanna-Torry Aspraki // EmailConsul

29 Jan 2023

Contributed by Lukas

Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email...

Recognizing Email Deliverability Problems -- Yanna-Torry Aspraki // EmailConsul

28 Jan 2023

Contributed by Lukas

Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something ...

How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul

27 Jan 2023

Contributed by Lukas

Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve ov...

AI-led Hyper-Personalization in Customer Service -- Peter Voss // Aigo.ai

26 Jan 2023

Contributed by Lukas

Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology...

Chatbots Revolutionizing Enterprise Digital Assistants -- Peter Voss // Aigo.ai

25 Jan 2023

Contributed by Lukas

Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are fami...

Did ChatGPT Take Over the World -- Juan Mendoza // The MarTech Weekly

24 Jan 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. ChatGPT's natural language processing technology presen...

What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly

23 Jan 2023

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companie...

Leveraging Sponsors in Events -- Ike Singh Kehal // Social27

22 Jan 2023

Contributed by Lukas

Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides w...

Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27

21 Jan 2023

Contributed by Lukas

Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to cl...

Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

20 Jan 2023

Contributed by Lukas

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio adve...

Should Pay for Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

19 Jan 2023

Contributed by Lukas

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effect...

Marketing to Self-Educated Buyers -- Randy Frisch // Uberflip

18 Jan 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-ed...

What Does Personalization Actually Mean -- Randy Frisch // Uberflip

17 Jan 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to ...

Avoiding the Go-to-Market Trap -- Randy Frisch // Uberflip

16 Jan 2023

Contributed by Lukas

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consume...

Preparing for a Cookie-Less Africa -- Oti Ukubeyinje // Terragon Limited

15 Jan 2023

Contributed by Lukas

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are alm...

CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited

14 Jan 2023

Contributed by Lukas

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data...

Should You Expand Your Targeting to Africa? -- Oti Ukubeyinje // Terragon Limited

13 Jan 2023

Contributed by Lukas

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company...

Advantages of Cookieless Mobile Marketing -- Dimitiris Maniatis // Upstream

12 Jan 2023

Contributed by Lukas

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potenti...

Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream

11 Jan 2023

Contributed by Lukas

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to s...

How to Create Dynamic, Live Videos -- Chris Savage // Wistia

10 Jan 2023

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years...

Why Marketers Need to Lean Into 1st-Party Data -- Chris Savage // Wistia

09 Jan 2023

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing land...

Should You Still be Relying on Cookie Data? -- Sarah Dale // Nativo

08 Jan 2023

Contributed by Lukas

Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks th...

Why Google Announced Plans to Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo!

07 Jan 2023

Contributed by Lukas

Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when th...

Why the Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift

06 Jan 2023

Contributed by Lukas

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was ...

How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift

05 Jan 2023

Contributed by Lukas

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates t...

Ad Science of Right Brain vs Left Brain -- Jon Evans // System1

04 Jan 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift toward...

Diversity & Ageism in Advertising -- Jon Evans // System1

03 Jan 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advert...

Why Advertising Wear-Out is a Myth -- Jon Evans // System1

02 Jan 2023

Contributed by Lukas

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brand...

Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji

01 Jan 2023

Contributed by Lukas

CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky mar...

How to Outsourcing Design -- Johnathan Grzybowski // Penji

31 Dec 2022

Contributed by Lukas

Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design pla...

Welcome to the Martech Podcast -- Benjamin Shapiro // I Hear Everything

30 Dec 2022

Contributed by Lukas

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business...

Life as a B2B Podcast Host -- Benjamin Shapiro & Todd Hines // I Hear Everything

29 Dec 2022

Contributed by Lukas

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is ranke...

Building Recurring Sponsorship Revenue -- Benjamin Shapiro & Todd Hines // I Hear Everything

28 Dec 2022

Contributed by Lukas

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more va...

How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything

27 Dec 2022

Contributed by Lukas

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and ...

MarTech Podcast 2022 in Review -- Benjamin Shapiro & Todd Hines // I Hear Everything

26 Dec 2022

Contributed by Lukas

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. When the MarTech podcast sta...

Startup Marketing Automation -- Lee Mills // Pixly

25 Dec 2022

Contributed by Lukas

Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that ...

Growth Hacking Toolkits -- Lee Mills // Pixly

24 Dec 2022

Contributed by Lukas

With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get lea...

Influencer Marketing for Early Stage Companies -- Lee Mills // Pixly

23 Dec 2022

Contributed by Lukas

Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influe...

Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly

22 Dec 2022

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the commun...

Is Social or Tech Dying Faster -- Juan Mendoza // The MarTech Weekly

21 Dec 2022

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms ar...

Creating the Fetch Price Index -- Birk Cooper // Fetch

20 Dec 2022

Contributed by Lukas

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supp...

Reward & Loyalty Program Creation -- Birk Cooper // Fetch

19 Dec 2022

Contributed by Lukas

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands a...

How Science is Changing Advertising -- Dr. Duane Varan // MediaScience

18 Dec 2022

Contributed by Lukas

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspect...

AI Innovations in MarTech -- Dr. Duane Varan // MediaScience

17 Dec 2022

Contributed by Lukas

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping b...

How AI & ML are Changing Consumer Research -- Dr. Duane Varan // MediaScience

16 Dec 2022

Contributed by Lukas

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved...

Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream

15 Dec 2022

Contributed by Lukas

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inhe...

Preparing for Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream

14 Dec 2022

Contributed by Lukas

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation...

Should You Hire Actors or Creators -- Danil Saliukov // Insense

13 Dec 2022

Contributed by Lukas

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce ind...

UGC Creators vs Micro-Influencers -- Danil Saliukov // Insense

12 Dec 2022

Contributed by Lukas

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the servi...

3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift

11 Dec 2022

Contributed by Lukas

Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation ...

3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift

10 Dec 2022

Contributed by Lukas

Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of mark...

3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift

09 Dec 2022

Contributed by Lukas

Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has u...

What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ

08 Dec 2022

Contributed by Lukas

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday ...

The Need for GTM security -- Daniel Avital // CHEQ

07 Dec 2022

Contributed by Lukas

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximatel...

Web 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty

06 Dec 2022

Contributed by Lukas

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, W...

Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty

05 Dec 2022

Contributed by Lukas

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world,...

Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive

04 Dec 2022

Contributed by Lukas

Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effectiv...

Is OOH Effective in a Post-Pandemic World? -- Cherian Thomas // Octopus Interactive

03 Dec 2022

Contributed by Lukas

Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the...

Branding Beyond your Logo -- Arti Sharma // Measure Marketing Results Inc

02 Dec 2022

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really ...

The Future of Content Marketing -- Arti Sharma // Measure Marketing Results Inc

01 Dec 2022

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief,...

Inbound Marketing Approach to Lead Gen -- Arti Sharma // Measure Marketing Results Inc

30 Nov 2022

Contributed by Lukas

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a c...

How to Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer

29 Nov 2022

Contributed by Lukas

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can un...

How can You Become a Data Hero -- Aron Clymer //Data Clymer

28 Nov 2022

Contributed by Lukas

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even...

eComm's False Equivalency for CCPA & GDPR -- Adam Robinson // GetEmails

27 Nov 2022

Contributed by Lukas

Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still...

How Identity Resolution is Changing -- Adam Robinson // GetEmails

26 Nov 2022

Contributed by Lukas

Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fir...

Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting

25 Nov 2022

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast a...

Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting

24 Nov 2022

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previousl...

Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting

23 Nov 2022

Contributed by Lukas

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content ...

Community-Driven Outcomes -- Ike Nwabah // Higher Logic

22 Nov 2022

Contributed by Lukas

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B...

Marketer's Community Guide -- Ike Nwabah // Higher Logic

21 Nov 2022

Contributed by Lukas

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we...

Using Logic vs Storytelling to Inspire Prospects -- James Ontra // Shufflrr

20 Nov 2022

Contributed by Lukas

James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when i...

Marketing Through Storytelling -- James Ontra // Shufflrr

19 Nov 2022

Contributed by Lukas

Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of prese...

CRM's Role in Customer Experience -- Lars Helgeson // GreenRope

18 Nov 2022

Contributed by Lukas

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses y...

CRM as a Growth Strategy -- Lars Helgeson // GreenRope

17 Nov 2022

Contributed by Lukas

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketin...

Video Creative Approval Process -- Niklas Dorn // Filestage

16 Nov 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only ...

Closing the Gap Between Content Creation & Publication -- Niklas Dorn // Filestage

15 Nov 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving a...

How to Get Feedback Faster -- Niklas Dorn // Filestage

14 Nov 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large comp...

Marketing with Ductape & Podcasts -- John Jantsch / Duct Tape Marketing

13 Nov 2022

Contributed by Lukas

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marke...

The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing

12 Nov 2022

Contributed by Lukas

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct ...