MarTech Podcast ™ // Marketing + Technology = Business Growth

How Airlines Use Data to Increase Revenue -- Mark Ross-Smith // Travel Data Daily

11 Nov 2022

Contributed by Lukas

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. Airline seat pricing originally re...

Golden Loyalty Metrics -- Mark Ross-Smith // StatusMatch

10 Nov 2022

Contributed by Lukas

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airli...

Importance of CDPs for ABM -- Justin Gray // Shift Paradigm

09 Nov 2022

Contributed by Lukas

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't ...

Account-Based Experience (ABX) vs ABM -- Justin Gray // Shift Paradigm

08 Nov 2022

Contributed by Lukas

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s ...

Why ABM is not a Marketing Strategy -- Justin Gray // Shift Paradigm

07 Nov 2022

Contributed by Lukas

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platf...

Private Equity's Take on Digital Transformation -- Paul Szyarto // PS Group Holdings

06 Nov 2022

Contributed by Lukas

Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have g...

Growth Acceleration Secrets from the Private Equity POV -- Paul Szyarto // PS Group Holdings

05 Nov 2022

Contributed by Lukas

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founder...

Shifting the Customer Journey to Be Buyer First -- Natalie Marcotullio // Navattic

04 Nov 2022

Contributed by Lukas

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all...

How to Go Product-Led in 7 Days -- Natalie Marcotullio // Navattic

03 Nov 2022

Contributed by Lukas

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are do...

6 I’s To Sustainable Growth -- Troy Sandidge // Strategy Hackers

02 Nov 2022

Contributed by Lukas

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s goin...

4 Currencies Businesses Need To Scale -- Troy Sandidge // Strategy Hackers

01 Nov 2022

Contributed by Lukas

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there ...

Growing vs Scaling -- Troy Sandidge // Strategy Hackers

31 Oct 2022

Contributed by Lukas

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interc...

The Hybrid Future is of Marketing -- Steve Daheb // ON24

30 Oct 2022

Contributed by Lukas

Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts...

Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24

29 Oct 2022

Contributed by Lukas

Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, r...

Support Creators with Your Wallet -- Sean Kim // Kajabi

28 Oct 2022

Contributed by Lukas

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. W...

Creator Economy Brand & Product Strategies -- Sean Kim // Kajabi

27 Oct 2022

Contributed by Lukas

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. T...

Growing Your Commerce Footprint -- Sean Kim // Kajabi

26 Oct 2022

Contributed by Lukas

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. A...

Integrating Virtual Assistants and Marketing Technology -- Tricia Sciortino // BELAY

25 Oct 2022

Contributed by Lukas

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. While marketing technology has evolved drastically, t...

Why Marketers Need Virtual Assistants -- Tricia Sciortino // BELAY

24 Oct 2022

Contributed by Lukas

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. If you’re looking to scale your marketing activitie...

Reaching Sales and Marketing Alignment -- Brandon Redlinger // ringDNA

23 Oct 2022

Contributed by Lukas

Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is a...

Using Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNA

22 Oct 2022

Contributed by Lukas

Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology t...

The Science of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc.

21 Oct 2022

Contributed by Lukas

Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’...

What Attitudes Drives Consumer Behaviours -- Dr. Nick Hobson // Emotive Technologies Inc.

20 Oct 2022

Contributed by Lukas

Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behi...

Feminine Social Media Posts that Inspire Sales -- Hanna Hermanson // Done for You Marketing

19 Oct 2022

Contributed by Lukas

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Just five years ago, many sales were being made throu...

4 Steps to Set Up a Feminine Funnel -- Hanna Hermanson // Done for You Marketing

18 Oct 2022

Contributed by Lukas

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. When a client is struggling to convert customers afte...

Why the New Marketing Era is Feminine -- Hanna Hermanson // Done for You Marketing

17 Oct 2022

Contributed by Lukas

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Marketing and sales are constantly evolving in connec...

How COVID Has Affected the Malvertising Landscape -- Matt Gillis // Clean.io

16 Oct 2022

Contributed by Lukas

Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected ...

Malvertising's Impact on Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io

15 Oct 2022

Contributed by Lukas

Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even l...

Creating Great Self-Service Content -- Melissa Kwan // eWebinar

14 Oct 2022

Contributed by Lukas

Melissa Kwan, CEO and Co-Founder at eWebinar discusses the future of webinar marketing. While webinars are an effective way to connect with prospects ...

Why the Future of Webinars is Asynchronous -- Melissa Kwan // eWebinar

13 Oct 2022

Contributed by Lukas

Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. Webinars are a great way to reach out to prospects and custom...

The B2B Buying Disconnect -- Melissa Kwan // eWebinar

12 Oct 2022

Contributed by Lukas

Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. We're seeing a new generation of buyers that no longer want t...

Brand Positioning in an Economic Downturn -- Linda Fanaras // Millennium Agency

11 Oct 2022

Contributed by Lukas

Linda Fanaras, CEO and Strategist at Millennium Agency, talks about tactics and strategies that brands can turn to during an economic downturn. Compan...

Don't Stop Marketing in a Recession -- Linda Fanaras // Millennium Agency

10 Oct 2022

Contributed by Lukas

Linda Fanaras, CEO and Strategist at Millennium Agency, talks about tactics and strategies that brands can turn to during an economic downturn. When t...

How Agencies Failed me as an In-House Marketer -- Tyler Elliston // Right Side Up

09 Oct 2022

Contributed by Lukas

Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successe...

The Best Channels to Allocate Budget to in 2021 -- Tyler Elliston // Right Side Up

08 Oct 2022

Contributed by Lukas

Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thr...

How Your Early Stage Company Can Survive and Thrive -- Tyler Elliston // Right Side Up

07 Oct 2022

Contributed by Lukas

Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to ...

B2B Influencers Impact on the Tech Industry -- Michael Lodge // EM360 Tech

06 Oct 2022

Contributed by Lukas

Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech indu...

Why Networking Site aren't Effective for MarTech -- Michael Lodge // EM360 Tech

05 Oct 2022

Contributed by Lukas

Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating n...

What is Interactive marketing? -- Frost Li // Social Chat

04 Oct 2022

Contributed by Lukas

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the e...

Using Live Streaming to Drive Revenue -- Frost Li // Social Chat

03 Oct 2022

Contributed by Lukas

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. Marketing by eCommerce nowadays is more video-driven t...

Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting

02 Oct 2022

Contributed by Lukas

Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is t...

The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting

01 Oct 2022

Contributed by Lukas

The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Be...

Apple Makes Inroads Into the Ad Business -- Juan Mendoza // The MarTech Weekly

30 Sep 2022

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three bigges...

MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly

29 Sep 2022

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, man...

Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly

28 Sep 2022

Contributed by Lukas

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space...

Should You Run Your Own Affiliate Program? -- Dustin Howes // Performance Marketing Magic, LLC

27 Sep 2022

Contributed by Lukas

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to impr...

Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC

26 Sep 2022

Contributed by Lukas

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from i...

Implementing Video Campaigns in a Remote-Work World -- Chris Meador // Wistia

25 Sep 2022

Contributed by Lukas

This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris an...

Leveraging Video to Build Brand Trust and Authority -- Chris Meador // Wistia

24 Sep 2022

Contributed by Lukas

Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketin...

The Great Resignation and Where Companies Went Wrong -- Neil Heckman // breakfast consulting

23 Sep 2022

Contributed by Lukas

Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extend...

The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting

22 Sep 2022

Contributed by Lukas

Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the...

Launching the Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory

21 Sep 2022

Contributed by Lukas

Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory h...

Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory

20 Sep 2022

Contributed by Lukas

Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketin...

Why is Referral Marketing the Next Big Thing? -- Kirsty Sharman // Referral Factory

19 Sep 2022

Contributed by Lukas

The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, fou...

How to Become a Category King -- Araks Nalbandyan // 10Web

18 Sep 2022

Contributed by Lukas

We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. ...

Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web

17 Sep 2022

Contributed by Lukas

We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. ...

How AI is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web

16 Sep 2022

Contributed by Lukas

Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Dire...

Emerging B2B Marketing Trends -- Steve Ohanians // WebEnertia

15 Sep 2022

Contributed by Lukas

Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. When it comes to expediting the growth of your B2B site, there...

Ranking the Top Tech Websites -- Steve Ohanians // WebEnertia

14 Sep 2022

Contributed by Lukas

Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have i...

Future-Proofing Their Martech Stack -- Hugo Loriot // fifty-five

13 Sep 2022

Contributed by Lukas

Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. For larger companies, there’s likely a te...

Google Analytics 4 Pandamonium -- Hugo Loriot // fifty-five

12 Sep 2022

Contributed by Lukas

Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics ...

Challenges of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP

11 Sep 2022

Contributed by Lukas

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonat...

How Employee Advocacy is Changing as a Marketing Channel -- Jonathan Baldock // SocialHP

10 Sep 2022

Contributed by Lukas

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc...

Why Hyper-Casual Gaming is a Marketing Secret Weapon -- Gabrielle Heyman // Zynga

09 Sep 2022

Contributed by Lukas

Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. Hyper-casual gaming i...

How Mobile Is The First Screen -- Gabrielle Heyman // Zynga

08 Sep 2022

Contributed by Lukas

Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume ou...

Inside Mobile Gaming Advertising -- Gabrielle Heyman // Zynga

07 Sep 2022

Contributed by Lukas

Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many differ...

Why Every Company is a Media Company -- Shane Hegde // Air

06 Sep 2022

Contributed by Lukas

Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. Most modern companies work with visual data on their ...

$100 Million Plan For Building a Unicorn in 24 Months -- Shane Hegde // Air

05 Sep 2022

Contributed by Lukas

Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your me...

CRO for Conversion or Value? -- Will Laurenson // Customers Who Click

04 Sep 2022

Contributed by Lukas

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and C...

Why CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who Click

03 Sep 2022

Contributed by Lukas

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to...

Automating Awareness with Digital, Web & Print Media -- Bear Wade // Unify Creative Agency

02 Sep 2022

Contributed by Lukas

Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. Whether it’s video, print, or some other form of...

5 Steps to Unify Your Marketing -- Bear Wade // Unify Creative Agency

01 Sep 2022

Contributed by Lukas

Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. In order to solidify your brand in the minds of yo...

Why Real Fidelity Matters for Marketers -- Ed Nevraumont // Marketing BS

31 Aug 2022

Contributed by Lukas

In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts...

Why Marketing to Employees Matters -- Ed Nevraumont // Marketing BS

30 Aug 2022

Contributed by Lukas

In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting ...

Defining Marketing the 3rd Way -- Ed Nevraumont // Marketing BS

29 Aug 2022

Contributed by Lukas

In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the...

Value of an Outsourced SDR Team -- David Dulany // Tenbound

28 Aug 2022

Contributed by Lukas

Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Te...

Starting & Scaling Your Outbound SDR Team -- David Dulany // Tenbound

27 Aug 2022

Contributed by Lukas

Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David D...

Marketing Strategies from Hawke Media -- Erik Huberman // Hawke Media

26 Aug 2022

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Few investors are bringing the kind of horsepower Hawke Media can ...

The Hawke Method of Marketing -- Erik Huberman // Hawke Media

25 Aug 2022

Contributed by Lukas

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn’t happen overnight and a lot of it boils d...

Social Explosion's Opportunity for Marketers -- Chris Savage // Wistia

24 Aug 2022

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video...

Human-Centric B2B Content that Resonates with Your Audience -- Chris Savage // Wistia

23 Aug 2022

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must con...

Making Video Content More Accessible -- Chris Savage // Wistia

22 Aug 2022

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in co...

Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front

21 Aug 2022

Contributed by Lukas

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category an...

What it Takes to Build Your Own Category -- Josh Lowman // Gold Front

20 Aug 2022

Contributed by Lukas

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowma...

Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI

19 Aug 2022

Contributed by Lukas

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're...

Marketing Direct-to-Consumer (D2C) Bands -- Emad Hasan // Retina AI

18 Aug 2022

Contributed by Lukas

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence...

Disability Visibility in Marketing -- Aunia Kahn // Rise Visible

17 Aug 2022

Contributed by Lukas

Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabil...

Customer Experience Implementation & Automation -- Chip House // Insightly

16 Aug 2022

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matte...

CRMs that Improve Digital Marketing Performance -- Chip House // Insightly

15 Aug 2022

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Every business that deals ...

Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital

14 Aug 2022

Contributed by Lukas

In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do abou...

LinkedIn and Other Lead Gen Strategies -- Yoel Israel // Wadi Digital

13 Aug 2022

Contributed by Lukas

Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, an...

How to Avoid or Resolve IP Disputes -- Michelle Seiler Tucker // Seiler Tucker Inc.

12 Aug 2022

Contributed by Lukas

For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how ...

A Marketer's Role in Asset Valuation -- Michelle Seiler Tucker // Seiler Tucker Inc.

11 Aug 2022

Contributed by Lukas

In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. &n...

6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.

10 Aug 2022

Contributed by Lukas

For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She...

Is Google Your Business Card? -- Jason Barnard // Kalicube

09 Aug 2022

Contributed by Lukas

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even ...

What is #BrandTech? -- Jason Barnard // Kalicube

08 Aug 2022

Contributed by Lukas

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of yo...

Growth and Loyalty Loops -- Will Fraser // SaaSquatch

07 Aug 2022

Contributed by Lukas

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with ...

The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch

06 Aug 2022

Contributed by Lukas

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.”...

Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch

05 Aug 2022

Contributed by Lukas

“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from Sa...

6 Figure Platforms -- Luis & Fonzi Camejo // BIZBROS

04 Aug 2022

Contributed by Lukas

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interv...