MarTech Podcast ™ // Marketing + Technology = Business Growth

Making Video Content More Accessible -- Chris Savage // Wistia

22 Aug 2022

Contributed by Lukas

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in co...

Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front

21 Aug 2022

Contributed by Lukas

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category an...

What it Takes to Build Your Own Category -- Josh Lowman // Gold Front

20 Aug 2022

Contributed by Lukas

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowma...

Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI

19 Aug 2022

Contributed by Lukas

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're...

Marketing Direct-to-Consumer (D2C) Bands -- Emad Hasan // Retina AI

18 Aug 2022

Contributed by Lukas

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence...

Disability Visibility in Marketing -- Aunia Kahn // Rise Visible

17 Aug 2022

Contributed by Lukas

Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabil...

Customer Experience Implementation & Automation -- Chip House // Insightly

16 Aug 2022

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matte...

CRMs that Improve Digital Marketing Performance -- Chip House // Insightly

15 Aug 2022

Contributed by Lukas

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Every business that deals ...

Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital

14 Aug 2022

Contributed by Lukas

In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do abou...

LinkedIn and Other Lead Gen Strategies -- Yoel Israel // Wadi Digital

13 Aug 2022

Contributed by Lukas

Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, an...

How to Avoid or Resolve IP Disputes -- Michelle Seiler Tucker // Seiler Tucker Inc.

12 Aug 2022

Contributed by Lukas

For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how ...

A Marketer's Role in Asset Valuation -- Michelle Seiler Tucker // Seiler Tucker Inc.

11 Aug 2022

Contributed by Lukas

In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. &n...

6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.

10 Aug 2022

Contributed by Lukas

For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She...

Is Google Your Business Card? -- Jason Barnard // Kalicube

09 Aug 2022

Contributed by Lukas

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even ...

What is #BrandTech? -- Jason Barnard // Kalicube

08 Aug 2022

Contributed by Lukas

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of yo...

Growth and Loyalty Loops -- Will Fraser // SaaSquatch

07 Aug 2022

Contributed by Lukas

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with ...

The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch

06 Aug 2022

Contributed by Lukas

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.”...

Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch

05 Aug 2022

Contributed by Lukas

“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from Sa...

6 Figure Platforms -- Luis & Fonzi Camejo // BIZBROS

04 Aug 2022

Contributed by Lukas

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interv...

Fail Proof B2B Content -- Luis & Fonzi Camejo // BIZBROS

03 Aug 2022

Contributed by Lukas

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there’s merit to priorit...

De-risking Audio Advertising -- Scott Simonelli // Veritonic

02 Aug 2022

Contributed by Lukas

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective,...

Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic

01 Aug 2022

Contributed by Lukas

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolv...

The Perils of Personalization in a Privacy-First World -- Gowthaman "G'man" Ragothaman // Aqilliz

31 Jul 2022

Contributed by Lukas

“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personal...

Why Data management is More than privacy Compliance -- Gowthaman "G'man" Ragothaman // Aqilliz

30 Jul 2022

Contributed by Lukas

"In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.”...

Avoid SPAM traps -- Sam Tuke // Lightmeter

29 Jul 2022

Contributed by Lukas

Sam Tuke, Founder and CEO of Lightmeter, talks about email deliverability for scaling sales teams. When executed correctly, email marketing can drive ...

Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox

28 Jul 2022

Contributed by Lukas

Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There’s no denying that organic growth takes...

Creating a New Product Category -- Russ Heddleston // DocSend at Dropbox

27 Jul 2022

Contributed by Lukas

Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. When bringing a new product to market, it's ea...

Developing Your Business Through LinkedIn -- Petra Zink // impaCCCT

26 Jul 2022

Contributed by Lukas

Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there w...

How to Build a Personally Branded Career -- Petra Zink // impaCCCT

25 Jul 2022

Contributed by Lukas

In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. B...

How to Make Your Funnel Convert Higher in 24 Hours -- Dan McGaw // McGaw.io

24 Jul 2022

Contributed by Lukas

“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked ab...

How to Drive Awareness with Marketers -- Dan McGaw // McGaw.io

23 Jul 2022

Contributed by Lukas

The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one ...

Privacy vs Identity Resolution -- David Finkelstein // BDEX

22 Jul 2022

Contributed by Lukas

David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. When most of us get onto a website for the first tim...

Building a Data Tool 101 -- David Finkelstein // BDEX

21 Jul 2022

Contributed by Lukas

David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. Building a data application nowadays is much easier ...

Leveraging New Media to Generate Visibility, Leads, & Revenue -- Steve Olsher // Podcast Magazine

20 Jul 2022

Contributed by Lukas

In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzi...

Profiting from Podcast -- Steve Olsher // Podcast Magazine

19 Jul 2022

Contributed by Lukas

In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy ins...

How to Become an 'Icon' in Your Niche -- Steve Olsher // Podcast Magazine

18 Jul 2022

Contributed by Lukas

In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding...

A Martech Vendor's Media Coverage Guide -- Azadeh Williams // AZK Media

17 Jul 2022

Contributed by Lukas

In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes...

Growing Your Martech Business in the APAC Region -- Azadeh Williams // AZK Media

16 Jul 2022

Contributed by Lukas

In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early trac...

Executive's Thoughts on MarTech Tools -- David Siegel // Meetup

15 Jul 2022

Contributed by Lukas

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strateg...

Community Tips From Meetup's CEO -- David Siegel // Meetup

14 Jul 2022

Contributed by Lukas

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. Community marketing literally puts your best cus...

Great Resignation's Effect on Marketers -- David Siegel // Meetup

13 Jul 2022

Contributed by Lukas

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mand...

Social Selling for Compounding SaaS Growth -- Nicholas Thickett // Alignd

12 Jul 2022

Contributed by Lukas

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipe...

Accelerate Your Pipeline With Comments -- Nicholas Thickett // Alignd

11 Jul 2022

Contributed by Lukas

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipe...

How Marketing Automation Platforms Impact Revenue -- Kristina Alexandra // Pareto Pi Consulting

10 Jul 2022

Contributed by Lukas

In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, ...

Why Marketing Implementations Fail -- Kristina Alexandra // Pareto Pi Consulting

09 Jul 2022

Contributed by Lukas

In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing know...

Is Every Tech Company an Adtech Company? -- Auren Hoffman // SafeGraph

08 Jul 2022

Contributed by Lukas

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over ...

Data Ecosystem & Accessibility Predictions -- Auren Hoffman // SafeGraph

07 Jul 2022

Contributed by Lukas

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely...

Data Priorities Differentiation for Marketers -- Auren Hoffman // SafeGraph

06 Jul 2022

Contributed by Lukas

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. 10 years ago, even hundred billion dollar companies were unable ...

Inbound Marketing Lead Generation -- Will Haire // BellaVix

05 Jul 2022

Contributed by Lukas

Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re thinking about ways to ...

Using Amazon’s DSP to Drive Demand -- Will Haire // BellaVix

04 Jul 2022

Contributed by Lukas

Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re selling higher-priced p...

Intrinsic Branding -- Justin Foster & Emily Soccorsy // Root + River

03 Jul 2022

Contributed by Lukas

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic bra...

Humanistic Marketing & Brand Activism -- Justin Foster & Emily Soccorsy // Root + River

02 Jul 2022

Contributed by Lukas

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiatio...

Internationalizing Marketing Automation -- Marwa Greaves // Hubspot

01 Jul 2022

Contributed by Lukas

Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing au...

Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

30 Jun 2022

Contributed by Lukas

Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having ...

Bot Marketing Automation -- Marwa Greaves // Hubspot

29 Jun 2022

Contributed by Lukas

Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more effi...

Email Marketing Automation -- Marwa Greaves // Hubspot

28 Jun 2022

Contributed by Lukas

Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at wa...

How to Figure Out What to Automate? -- Marwa Greaves // Hubspot

27 Jun 2022

Contributed by Lukas

Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many...

B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges

26 Jun 2022

Contributed by Lukas

In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relation...

Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges

25 Jun 2022

Contributed by Lukas

In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B part...

Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

24 Jun 2022

Contributed by Lukas

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration ...

Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler

23 Jun 2022

Contributed by Lukas

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder i...

Supporting Sales in the Virtual Age -- Derrick Jenkins // Owler

22 Jun 2022

Contributed by Lukas

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, ...

Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co

21 Jun 2022

Contributed by Lukas

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become ...

What is Inclusive Marketing? -- Joyann Boyce // Arima & Co

20 Jun 2022

Contributed by Lukas

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. Brands are paying closer attention to how they portray inc...

Digital vs the Human of ABM -- Jon Miller // Demandbase

19 Jun 2022

Contributed by Lukas

In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization prove...

Marketing's Role in Shaping Overall Corporate Strategy -- Jon Miller // Demandbase

18 Jun 2022

Contributed by Lukas

n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level,...

Productivity Increasing Tech -- Niklas Dorn // Filestage

17 Jun 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping ...

Optimal Martech Tech Stack -- Niklas Dorn // Filestage

16 Jun 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing deb...

How to Grow a SaaS Startup -- Niklas Dorn // Filestage

15 Jun 2022

Contributed by Lukas

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a marke...

Community Building Secrets From Your Favorite Band -- Alex Ciccimarro // RCA Records

14 Jun 2022

Contributed by Lukas

Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music ...

Music Industry Marketing Playbook -- Alex Ciccimarro // RCA Records

13 Jun 2022

Contributed by Lukas

Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music ...

How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX, Inc.

12 Jun 2022

Contributed by Lukas

Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps...

The Original 25 Sales Hacks -- Chad Burmeister // ScaleX, Inc.

11 Jun 2022

Contributed by Lukas

Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps...

3-steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona

10 Jun 2022

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and or...

Finding Opportunity Keywords -- Farzad Rashidi // Respona

09 Jun 2022

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifyin...

Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona

08 Jun 2022

Contributed by Lukas

Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and servi...

Unconventional Collaborations Through Partnerships -- Scott Harkey // OH Partners

07 Jun 2022

Contributed by Lukas

Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Edelman’s 2021 Trust ...

Is Branding Strategic Positioning? -- Scott Harkey // OH Partners

06 Jun 2022

Contributed by Lukas

Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Paid budgets are going ...

Engineering's Role in a Marketing Go-to-Market Plan -- Mark Donnigan // Growth Stage Marketing

05 Jun 2022

Contributed by Lukas

Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant.&nbs...

Go-to-Market Growth Process -- Mark Donnigan // Growth Stage Marketing

04 Jun 2022

Contributed by Lukas

Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In ...

How to Engage a Cold Audience -- Tristan Wright // Evolve to Grow

03 Jun 2022

Contributed by Lukas

Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and S...

The Evolution of High Growth Teams -- Tristan Wright // Evolve to Grow

02 Jun 2022

Contributed by Lukas

Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and S...

Improving Newsletter Conversion Rates -- Emily McGuire // AWeber

01 Jun 2022

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete...

Building a Quality Email List -- Emily McGuire // AWeber

31 May 2022

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most...

Understanding Email Marketing Metrics -- Emily McGuire // AWeber

30 May 2022

Contributed by Lukas

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech i...

Using Facebook for eComm Customer Feedback -- Kevin Urrutia // Voymedia

29 May 2022

Contributed by Lukas

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which i...

How High Volume Creatives Can Help Scale Paid Social -- Kevin Urrutia // Voymedia

28 May 2022

Contributed by Lukas

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which i...

Build Your Business Backwards -- Patch Baker // Mobius Media Solutions

27 May 2022

Contributed by Lukas

Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. When it comes to entrepreneurship, people tend to think too...

When Niching Down is a Bad Idea -- Patch Baker // Mobius Media Solutions

26 May 2022

Contributed by Lukas

Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly li...

Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

25 May 2022

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for...

Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics

24 May 2022

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose si...

Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics

23 May 2022

Contributed by Lukas

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-ba...

You Bought a Martech Company... So, Now What? -- Steve Pockross // Verblio

22 May 2022

Contributed by Lukas

Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia ...

Leveraging Freelancers to Ride the Content Creation Wave -- Steve Pockross // Verblio

21 May 2022

Contributed by Lukas

Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia ...

Leveraging Freelancers to Scale a Bootstrapped Business -- Tom Hunt // Fame

20 May 2022

Contributed by Lukas

Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. As a startup with limited budget, getting the best bang for your buck...

Growing a Podcast Monetization Company -- Tom Hunt // Fame

19 May 2022

Contributed by Lukas

Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand y...

Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted

18 May 2022

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailb...

Handwriting AI -- Rick Elmore // Simply Noted

17 May 2022

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we...

Automating Personalization -- Rick Elmore // Simply Noted

16 May 2022

Contributed by Lukas

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing h...

Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School

15 May 2022

Contributed by Lukas

Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an educatio...