MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
AI Tool Accessibility For Marketers -- Erica Salm Rench // rasa.io
25 Apr 2022
Contributed by Lukas
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available ...
Tech Stacks For Converting Leads Faster -- Jake Lynn // Telesales Beast
24 Apr 2022
Contributed by Lukas
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a se...
Using AI In The Contact Center Space -- Jake Lynn // Telesales Beast
23 Apr 2022
Contributed by Lukas
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a se...
Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
22 Apr 2022
Contributed by Lukas
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, w...
Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
21 Apr 2022
Contributed by Lukas
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, w...
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
20 Apr 2022
Contributed by Lukas
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, w...
Why Prebid Should Be Top-Of-Mind For Publishers -- Paul Ryan // OpenX
19 Apr 2022
Contributed by Lukas
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at Open...
Why Cloud Technology Supports The Digital Advertising Industry Holistically -- Paul Ryan // OpenX
18 Apr 2022
Contributed by Lukas
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at Open...
How To Outrank A Billion-Dollar Company -- Damon Burton // SEOnational
17 Apr 2022
Contributed by Lukas
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a searc...
Why Do Companies Buy Ads When Search Is Free -- Damon Burton // SEOnational
16 Apr 2022
Contributed by Lukas
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a searc...
GTM SasS Hot Takes -- Kyle Williams // Brickstack
15 Apr 2022
Contributed by Lukas
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR o...
GTM Hot Takes For Partner Management -- Kyle Williams // Brickstack
14 Apr 2022
Contributed by Lukas
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages a...
Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack
13 Apr 2022
Contributed by Lukas
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with...
Context On Mental Models -- Kyle Williams // Brickstack
12 Apr 2022
Contributed by Lukas
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long ...
Market Pain Scoring -- Kyle Williams // Brickstack
11 Apr 2022
Contributed by Lukas
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams ...
Why Diversity And Inclusion Matters To Your Audience -- Julie Kratz // Next Pivot Point
10 Apr 2022
Contributed by Lukas
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. S...
How Marketers Can Be Allies For Diversity And Inclusion -- Julie Kratz // Next Pivot Point
09 Apr 2022
Contributed by Lukas
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. S...
Adding Audio To Your Content -- Tal Florentin // Summurai
08 Apr 2022
Contributed by Lukas
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there a...
Repurposing Text With Audio -- Tal Florentin // Summurai
07 Apr 2022
Contributed by Lukas
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised yo...
Podcast & Streaming Audio Marketing -- Tal Florentin // Summurai
06 Apr 2022
Contributed by Lukas
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers sho...
B2B SaaS Retention & Advocacy Strategies -- Jeff Breunsbach // Higher Logic
05 Apr 2022
Contributed by Lukas
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain discusses SaaS retention and collaboration between customer marketing...
Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic
04 Apr 2022
Contributed by Lukas
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketin...
Brainstorming The MarTech Community -- Etienne de Bruin // 7CTOs
03 Apr 2022
Contributed by Lukas
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7...
Building An Invite-Only Community -- Etienne de Bruin // 7CTOs
02 Apr 2022
Contributed by Lukas
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7...
Cookies Depreciation's Impact On Data Strategy -- Kevin Tate // Clearbit
01 Apr 2022
Contributed by Lukas
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party c...
Unifying The MarTech Data Stack -- Kevin Tate // Clearbit
31 Mar 2022
Contributed by Lukas
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up...
Marketing Data Philosophy -- Kevin Tate // Clearbit
30 Mar 2022
Contributed by Lukas
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and...
Using Content As the Trojan Horse Of Sales -- Erik Jensen // Predictive ROI
29 Mar 2022
Contributed by Lukas
Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your conten...
Converting Podcasts Into Sponsorship -- Erik Jensen // Predictive ROI
28 Mar 2022
Contributed by Lukas
Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audienc...
Data-Backed Recommendations To Regain Lost Revenue -- Ryan Urban // BounceX (soon to be Wunderkind)
27 Mar 2022
Contributed by Lukas
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarT...
Smart Ways To Reach Ecommerce Customers -- Ryan Urban // BounceX (soon to be Wunderkind)
26 Mar 2022
Contributed by Lukas
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarT...
Profitable Channel For Brands Of All Sizes -- Robert Glazer // Acceleration Partners
25 Mar 2022
Contributed by Lukas
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate ...
Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration Partners
24 Mar 2022
Contributed by Lukas
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management task...
Diversify Your Marketing Portfolio With Partnerships -- Robert Glazer // Acceleration Partners
23 Mar 2022
Contributed by Lukas
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to ret...
Sales Happiness Index For MarTech Companies -- Kris Hartvigsen // Dooly
22 Mar 2022
Contributed by Lukas
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indica...
Product-Led SAAS Growth -- Kris Hartvigsen // Dooly
21 Mar 2022
Contributed by Lukas
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything...
The Truth About Martech Reporting -- Darrell Alfonso // Amazon Web Services
20 Mar 2022
Contributed by Lukas
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Ma...
3 Skills You Need For A Successful Career In Martech -- Darrell Alfonso // Amazon Web Services
19 Mar 2022
Contributed by Lukas
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Ma...
Getting Marketing & Creative Teams to Play Nice -- Daniel Glickman // Wave.video
18 Mar 2022
Contributed by Lukas
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...
Improving B2B Video Effectiveness -- Daniel Glickman // Wave.video
17 Mar 2022
Contributed by Lukas
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...
Generating Sales Through Video Marketing -- Daniel Glickman // Wave.video
16 Mar 2022
Contributed by Lukas
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...
Conversation Intelligence For Sales Enablement -- Yaagneshwaran Ganesh // Avoma
15 Mar 2022
Contributed by Lukas
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizati...
Conversation Intelligence For Marketing -- Yaagneshwaran Ganesh // Avoma
14 Mar 2022
Contributed by Lukas
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Markete...
The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
13 Mar 2022
Contributed by Lukas
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of S...
How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
12 Mar 2022
Contributed by Lukas
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of S...
Conducting An Annual And Quarterly Planning Cycle -- Kyle Denhoff // HubSpot
11 Mar 2022
Contributed by Lukas
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, wraps discussion on effective quarterly content planning. You first need...
Using Owned Content To Drive Demand -- Kyle Denhoff // HubSpot
10 Mar 2022
Contributed by Lukas
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand ge...
Why Build A Media Arm In A Software Company -- Kyle Denhoff // HubSpot
09 Mar 2022
Contributed by Lukas
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, discusses effective quarterly content planning. Your content is only as ...
eCommerce Tech Stacks & Strategies -- Scott D. Clary // Success Story Podcast
08 Mar 2022
Contributed by Lukas
The Success Story Podcast Founder, Scott D. Clary continues discussions on marketing technology. In D to C eCommerce, people need to trust your brand ...
Gary V Style Podcast Content Marketing -- Scott D. Clary // Success Story Podcast
07 Mar 2022
Contributed by Lukas
Scott D. Clary, Founder of The Success Story Podcast, chimes in on marketing technology in the podcast space. A vast amount of assets can be pulled fr...
Is Salesforce the Center of the Marketing Universe? -- Mathew Sweezey // Salesforce
06 Mar 2022
Contributed by Lukas
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Sales...
The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce
05 Mar 2022
Contributed by Lukas
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Sales...
Creating An Opt-In Value Exchange -- Charlie Silver // Permission.io
04 Mar 2022
Contributed by Lukas
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, a...
Web3's Impact In Permission-Based Advertising -- Charlie Silver // Permission.io
03 Mar 2022
Contributed by Lukas
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user con...
B2B Influencers With Brian Barletta -- Bryan Barletta // Sounds Profitable
02 Mar 2022
Contributed by Lukas
Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan ...
Calculating CAC -- Paul Orlando // USC
01 Mar 2022
Contributed by Lukas
USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re ...
Calculating LTV -- Paul Orlando // USC
28 Feb 2022
Contributed by Lukas
Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LT...
Why Brands Build Demand-Side Advertising Platforms -- Sergey Shchelkov // Epom
27 Feb 2022
Contributed by Lukas
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Ep...
How to Save $36K of Your Digital Advertising Budget -- Sergey Shchelkov // Epom
26 Feb 2022
Contributed by Lukas
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Ep...
The Value of Emotional Intelligence -- Phil Johnson // Master of Business Leadership Inc.
25 Feb 2022
Contributed by Lukas
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an e...
Mastering Business Leadership -- Phil Johnson // Master of Business Leadership Inc.
24 Feb 2022
Contributed by Lukas
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or ...
Closing the CX Gap Using Data -- George Corugedo // Redpoint Global
23 Feb 2022
Contributed by Lukas
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichann...
Achieving Superior Data Quality -- George Corugedo // Redpoint Global
22 Feb 2022
Contributed by Lukas
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving th...
Data Quality Awareness -- George Corugedo // Redpoint Global
21 Feb 2022
Contributed by Lukas
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions...
The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX
20 Feb 2022
Contributed by Lukas
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of B...
The Future of Data-Driven Marketing -- David Finkelstein // BDEX
19 Feb 2022
Contributed by Lukas
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, ...
Why You Can't Personalize Any More -- Jordan Crawford // Blueprint
18 Feb 2022
Contributed by Lukas
Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect vi...
How To Quantify & Score User Pain -- Jordan Crawford // Blueprint
17 Feb 2022
Contributed by Lukas
Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of you...
It's Not Your B2B Sales Team's Fault -- Jordan Crawford // Blueprint
16 Feb 2022
Contributed by Lukas
Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market str...
Why B2B Marketing Tools Always Fail -- Jordan Crawford // Blueprint
15 Feb 2022
Contributed by Lukas
Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools...
B2B Outbound Is Jacked -- Jordan Crawford // Blueprint
14 Feb 2022
Contributed by Lukas
Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending m...
Leveraging AI In the Content Marketing Lifecycle -- Ed Breault // Aprimo
13 Feb 2022
Contributed by Lukas
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Offi...
The Strategy Needed To Create An Effective Digital Experience -- Ed Breault // Aprimo
12 Feb 2022
Contributed by Lukas
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer a...
Leveraging AI With Authenticity -- Brian Podolak // Vocodia
11 Feb 2022
Contributed by Lukas
Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studie...
Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia
10 Feb 2022
Contributed by Lukas
Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to c...
Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia
09 Feb 2022
Contributed by Lukas
Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing ...
Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company
08 Feb 2022
Contributed by Lukas
Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers...
What % Of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company
07 Feb 2022
Contributed by Lukas
Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is us...
Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight
06 Feb 2022
Contributed by Lukas
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlig...
Standing Out in a Cluttered Content Market -- Hope Horner // Lemonlight
05 Feb 2022
Contributed by Lukas
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlig...
MarTech & SalesTech Convergence -- William Tyree // Revenue.io
04 Feb 2022
Contributed by Lukas
William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used t...
How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io
03 Feb 2022
Contributed by Lukas
William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and custom...
Is Marketing Operations Dead? -- William Tyree // Revenue.io
02 Feb 2022
Contributed by Lukas
Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. ...
Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University
01 Feb 2022
Contributed by Lukas
Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The...
Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University
31 Jan 2022
Contributed by Lukas
Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer ne...
How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media
30 Jan 2022
Contributed by Lukas
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experienc...
How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
29 Jan 2022
Contributed by Lukas
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experienc...
Becoming a Marketing Influencer -- Vivien Garnès // Upfluence
28 Jan 2022
Contributed by Lukas
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many...
How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence
27 Jan 2022
Contributed by Lukas
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marke...
Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence
26 Jan 2022
Contributed by Lukas
Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means th...
Matching Influencers and Your Audience -- Vivien Garnès // Upfluence
25 Jan 2022
Contributed by Lukas
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. Y...
Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence
24 Jan 2022
Contributed by Lukas
Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online,...
Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks
23 Jan 2022
Contributed by Lukas
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks,...
AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks
22 Jan 2022
Contributed by Lukas
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks,...
The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B
21 Jan 2022
Contributed by Lukas
Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, ...
Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
20 Jan 2022
Contributed by Lukas
Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments...
Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN
19 Jan 2022
Contributed by Lukas
Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomlin...
Iterative Creative Testing -- Joe Yakuel // WITHIN
18 Jan 2022
Contributed by Lukas
WITHIN CEO and Founder, Joe Yakuel, launches further into the overlap between brand and performance marketing. Marketing budgets don’t offer much ro...
Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
17 Jan 2022
Contributed by Lukas
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to w...
How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
16 Jan 2022
Contributed by Lukas
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction ...