MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
The Biggest Trends In Social Media And Marketing That Ill Impact Startups In 2020 -- Kate Walling // Traction Hero
15 Jan 2022
Contributed by Lukas
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction ...
Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency
14 Jan 2022
Contributed by Lukas
inBeat Agency’s Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influenc...
Content Crowdsourcing That Fuels Social Growth -- David Morneau // inBeat Agency
13 Jan 2022
Contributed by Lukas
Co-Founder of inBeat Agency, David Morneau, continues discussions about using influencers to grow your business. In marketing, paid social teams are a...
Growing DTC Brands Through Micro-Influencers -- David Morneau // inBeat Agency
12 Jan 2022
Contributed by Lukas
David Morneau, inBeat Agency’s Co-Founder, talks about using influencers to grow your business. In a time where it’s quite difficult to stand out,...
Do Marketers Need An MBA Today? -- Dr. Americus Reed // GBK Collective
11 Jan 2022
Contributed by Lukas
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways...
Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective
10 Jan 2022
Contributed by Lukas
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Goog...
Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond
09 Jan 2022
Contributed by Lukas
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which i...
Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
08 Jan 2022
Contributed by Lukas
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which i...
2022 MarTech Predictions: Ecosystem Expansion -- Scott Brinker // Hubspot
07 Jan 2022
Contributed by Lukas
Scott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry wa...
2022 MarTech Predictions: B2B Commerce Revolution -- Scott Brinker // Hubspot
06 Jan 2022
Contributed by Lukas
VP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For...
2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // Hubspot
05 Jan 2022
Contributed by Lukas
VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, ...
2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot
04 Jan 2022
Contributed by Lukas
Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription...
2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // Hubspot
03 Jan 2022
Contributed by Lukas
HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization o...
A Marketers Guide To Becoming Technically Independent -- Clark Richey // FactGem
02 Jan 2022
Contributed by Lukas
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps ...
Why Marketers Rely On Their IT Teams Too Much -- Clark Richey // FactGem
01 Jan 2022
Contributed by Lukas
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps ...
Finding The Line Between Sales & Marketing In SaaS -- Rachel Leist // HubSpot
31 Dec 2021
Contributed by Lukas
Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between...
Marketing Automation Rules For SaaS Business -- Rachel Leist // HubSpot
30 Dec 2021
Contributed by Lukas
Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boun...
Conversational Marketing Tactics -- Rachel Leist // HubSpot
29 Dec 2021
Contributed by Lukas
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies ...
Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot
28 Dec 2021
Contributed by Lukas
HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an e...
SaaS Demand Generation Playbook -- Rachel Leist // HubSpot
27 Dec 2021
Contributed by Lukas
Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies,...
Five Ways To Improve A Social Video Ad Performance -- Travis Chambers // Chamber.Media
26 Dec 2021
Contributed by Lukas
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.M...
The Science Behind Quantitative Ad Creativity & Content -- Travis Chambers // Chamber.Media
25 Dec 2021
Contributed by Lukas
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.M...
Government Tech Predictions For 2022 -- RJ Krawiec // Deloitte
24 Dec 2021
Contributed by Lukas
RJ Krawiec, Principal and Chief Marketing Officer for Government & Public Services at Deloitte, wraps up discussions on marketing in the governmen...
Government Tech Trends In 2021 -- RJ Krawiec // Deloitte
23 Dec 2021
Contributed by Lukas
Principal and Chief Marketing Officer for Government & Public Services at Deloitte, RJ Krawiec, talks about marketing in the government sector. Tr...
Tradeoffs of Hiring Local vs Remote -- Robert Glazer // Acceleration Partners
22 Dec 2021
Contributed by Lukas
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which...
Recruiting And Hiring Great Marketing Talent -- Robert Glazer // Acceleration Partners
21 Dec 2021
Contributed by Lukas
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which...
How Build A Culture For A Productive Marketing Team -- Robert Glazer // Acceleration Partners
20 Dec 2021
Contributed by Lukas
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which...
Navigating The Future of Marketing Automation -- Alex Nunnelly // Panoramic
19 Dec 2021
Contributed by Lukas
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytic...
Taking Back Control By Moving Analytics In-House -- Alex Nunnelly // Panoramic
18 Dec 2021
Contributed by Lukas
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytic...
Marketing As A Growth Engine -- Angelo Ponzi // Craft Marketing Architects
17 Dec 2021
Contributed by Lukas
Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Know...
Establishing A Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects
16 Dec 2021
Contributed by Lukas
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date wit...
Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects
15 Dec 2021
Contributed by Lukas
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, ...
Market Research's Role In Identity Resolution -- Kumar Doshi // Lucid
14 Dec 2021
Contributed by Lukas
Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years...
Understanding Your Consumers Using Research Technology -- Kumar Doshi // Lucid
13 Dec 2021
Contributed by Lukas
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to a...
The Future Of Merchandising Is Adaptive -- Johan Boström // inRiver
12 Dec 2021
Contributed by Lukas
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product inform...
The Role of Adaptive Merchandising In B2B -- Johan Boström // inRiver
11 Dec 2021
Contributed by Lukas
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product inform...
Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti
10 Dec 2021
Contributed by Lukas
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. Howeve...
Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
09 Dec 2021
Contributed by Lukas
CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other mar...
Scaling Operations & Company Culture -- Matt Edmundson // Aurion Digital
08 Dec 2021
Contributed by Lukas
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indic...
Customer Centricity In Marketing -- Matt Edmundson // Aurion Digital
07 Dec 2021
Contributed by Lukas
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or ser...
Toilet Seat Marketing -- Matt Edmundson // Aurion Digital
06 Dec 2021
Contributed by Lukas
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marke...
How To Make An App Go Viral In 60 Days -- Sean Casto // PreApps
05 Dec 2021
Contributed by Lukas
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a ser...
The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps
04 Dec 2021
Contributed by Lukas
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a ser...
Upgrade Your Content Production Strategy With SaaS -- Corbett Drummey // Popular Pays
03 Dec 2021
Contributed by Lukas
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular...
Why Content Is Like Oxygen For Brands -- Corbett Drummey // Popular Pays
02 Dec 2021
Contributed by Lukas
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular...
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
01 Dec 2021
Contributed by Lukas
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly...
What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia
30 Nov 2021
Contributed by Lukas
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from ...
Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia
29 Nov 2021
Contributed by Lukas
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand ...
Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas
28 Nov 2021
Contributed by Lukas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults,...
Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas
27 Nov 2021
Contributed by Lukas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults,...
Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection
26 Nov 2021
Contributed by Lukas
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on fir...
Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
25 Nov 2021
Contributed by Lukas
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digita...
Are Streaming Games A New Advertising Gate? -- Anna McMichael // Partnership Director
24 Nov 2021
Contributed by Lukas
Partnership Director at VlogBox, Anna McMichael, unpacks advertising mechanics across new media channels. Gaming’s highly engaging nature and widesp...
Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director
23 Nov 2021
Contributed by Lukas
VlogBox’s Partnership Director, Anna McMichael provides an update on what is happening in OTT currently. While the cookieless era may not spell doom...
How To survive A Cookieless Era? -- Anna McMichael // Partnership Director
22 Nov 2021
Contributed by Lukas
Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether w...
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota
21 Nov 2021
Contributed by Lukas
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeo...
Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota
20 Nov 2021
Contributed by Lukas
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeo...
Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman
19 Nov 2021
Contributed by Lukas
Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not o...
Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman
18 Nov 2021
Contributed by Lukas
Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies ...
Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
17 Nov 2021
Contributed by Lukas
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought ...
What Is Dark Funnel -- Chris Walker // Refine Labs
16 Nov 2021
Contributed by Lukas
CEO of Refine Labs, Chris Walker, discusses the do’s and don’ts of marketing. Attribution is something that many marketers have been trained to he...
Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs
15 Nov 2021
Contributed by Lukas
Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metric...
Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData
14 Nov 2021
Contributed by Lukas
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue...
Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData
13 Nov 2021
Contributed by Lukas
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Re...
Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift
12 Nov 2021
Contributed by Lukas
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across mult...
Delivering Relevant Product Recommendations -- Josh Francia // Blueshift
11 Nov 2021
Contributed by Lukas
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be per...
Creating Relevant Content In Real-Time -- Josh Francia // Blueshift
10 Nov 2021
Contributed by Lukas
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the rig...
Unifying & Activating Your Customer Data -- Josh Francia // Blueshift
09 Nov 2021
Contributed by Lukas
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve persona...
The Value of CDPs & Connected Data -- Josh Francia // Blueshift
08 Nov 2021
Contributed by Lukas
Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to bette...
Best Practices For Mastering 2nd Screen TV Marketing -- Devin Fallon // Tremor Video
07 Nov 2021
Contributed by Lukas
Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tre...
The Future Of TV For Marketers: On-Screen vs Second Screens Content -- Devin Fallon // Tremor Video
06 Nov 2021
Contributed by Lukas
Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tre...
Monetizing Your Community Marketing Efforts -- Lloyed Lobo // Boast.AI
05 Nov 2021
Contributed by Lukas
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community....
Ultimate Guide to Community-Led Growth -- Lloyed Lobo // Boast.AI
04 Nov 2021
Contributed by Lukas
Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build ...
How to Fix Email Deliverability Issues -- Yanna-Torry Aspraki // EmailConsul
03 Nov 2021
Contributed by Lukas
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email...
Recognizing Email Deliverability Problems -- Yanna-Torry Aspraki // EmailConsul
02 Nov 2021
Contributed by Lukas
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something ...
How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul
01 Nov 2021
Contributed by Lukas
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve ov...
How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency
31 Oct 2021
Contributed by Lukas
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Exper...
A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency
30 Oct 2021
Contributed by Lukas
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Exper...
Value of eCom Data vs Customer Privacy -- Roli Saxena // Adroll
29 Oct 2021
Contributed by Lukas
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that come...
Extending the Lifetime Value of Your Customer -- Roli Saxena // Adroll
28 Oct 2021
Contributed by Lukas
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just ...
Using Content & Community to Scale an eCommerce Business -- Roli Saxena // Adroll
27 Oct 2021
Contributed by Lukas
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about...
eCommerce Business Awareness Drivers -- Roli Saxena // Adroll
26 Oct 2021
Contributed by Lukas
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on...
Operationalizing an eCommerce Business -- Roli Saxena // Adroll
25 Oct 2021
Contributed by Lukas
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things...
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
24 Oct 2021
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
23 Oct 2021
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
How to Optimize for the Right Things -- Chloe Thomas // eCommerce MasterPlan
22 Oct 2021
Contributed by Lukas
Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really...
How to Grow an eCommerce Business -- Chloe Thomas // eCommerce MasterPlan
21 Oct 2021
Contributed by Lukas
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really chang...
Leveraging Sponsors in Events -- Ike Singh Kehal // Social27
20 Oct 2021
Contributed by Lukas
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides w...
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
19 Oct 2021
Contributed by Lukas
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to cl...
Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University
18 Oct 2021
Contributed by Lukas
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demograp...
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
17 Oct 2021
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp
16 Oct 2021
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
Diversity & Inclusion at Events -- Drea Hudson // Hubspot
15 Oct 2021
Contributed by Lukas
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of ...
Audio In Events -- Drea Hudson // Hubspot
14 Oct 2021
Contributed by Lukas
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want t...
Event Marketing Mix -- Drea Hudson // Hubspot
13 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve...
Audience Development -- Drea Hudson // Hubspot
12 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of tar...
Event Value Prop -- Drea Hudson // Hubspot
11 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But h...
Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains
10 Oct 2021
Contributed by Lukas
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Ga...
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
09 Oct 2021
Contributed by Lukas
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer o...
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing
08 Oct 2021
Contributed by Lukas
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is...