MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Operationalizing an eCommerce Business -- Roli Saxena // Adroll
25 Oct 2021
Contributed by Lukas
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things...
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
24 Oct 2021
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
23 Oct 2021
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
How to Optimize for the Right Things -- Chloe Thomas // eCommerce MasterPlan
22 Oct 2021
Contributed by Lukas
Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really...
How to Grow an eCommerce Business -- Chloe Thomas // eCommerce MasterPlan
21 Oct 2021
Contributed by Lukas
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really chang...
Leveraging Sponsors in Events -- Ike Singh Kehal // Social27
20 Oct 2021
Contributed by Lukas
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides w...
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
19 Oct 2021
Contributed by Lukas
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to cl...
Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University
18 Oct 2021
Contributed by Lukas
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demograp...
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
17 Oct 2021
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp
16 Oct 2021
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
Diversity & Inclusion at Events -- Drea Hudson // Hubspot
15 Oct 2021
Contributed by Lukas
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of ...
Audio In Events -- Drea Hudson // Hubspot
14 Oct 2021
Contributed by Lukas
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want t...
Event Marketing Mix -- Drea Hudson // Hubspot
13 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve...
Audience Development -- Drea Hudson // Hubspot
12 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of tar...
Event Value Prop -- Drea Hudson // Hubspot
11 Oct 2021
Contributed by Lukas
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But h...
Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains
10 Oct 2021
Contributed by Lukas
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Ga...
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
09 Oct 2021
Contributed by Lukas
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer o...
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing
08 Oct 2021
Contributed by Lukas
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is...
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
07 Oct 2021
Contributed by Lukas
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Mar...
Preparing for a cookie-less Africa -- Oti Ukubeyinje // Terragon Limited
06 Oct 2021
Contributed by Lukas
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are alm...
CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited
05 Oct 2021
Contributed by Lukas
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data...
Should You Expand Your Targeting To Africa? -- Oti Ukubeyinje // Terragon Limited
04 Oct 2021
Contributed by Lukas
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company...
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
03 Oct 2021
Contributed by Lukas
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again...
Marketing Landscape For The Manufacturing Industry -- Jeff White // Kula Partners
02 Oct 2021
Contributed by Lukas
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us...
Is Your SEO Working? -- Mordy Oberstein // SEMRush
01 Oct 2021
Contributed by Lukas
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an impor...
Overlap Between SEO & Social Media -- Mordy Oberstein // SEMRush
30 Sep 2021
Contributed by Lukas
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic gr...
Overlap Between Brand & SEO -- Mordy Oberstein // SEMRush
29 Sep 2021
Contributed by Lukas
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-thr...
What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush
28 Sep 2021
Contributed by Lukas
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about devel...
Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush
27 Sep 2021
Contributed by Lukas
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media?...
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
26 Sep 2021
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
25 Sep 2021
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Startup Marketing Automation -- Lee Mills // Pixly
24 Sep 2021
Contributed by Lukas
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that ...
Growth Hacking Toolkits -- Lee Mills // Pixly
23 Sep 2021
Contributed by Lukas
With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get lea...
Influencer Marketing For Early Stage Companies -- Lee Mills // Pixly
22 Sep 2021
Contributed by Lukas
Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influe...
Should You Still Be Relying On Cookie Data? -- Sarah Dale // Nativo
21 Sep 2021
Contributed by Lukas
Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks th...
Why Google Announced Plans To Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo
20 Sep 2021
Contributed by Lukas
Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when th...
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
19 Sep 2021
Contributed by Lukas
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at Sa...
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
18 Sep 2021
Contributed by Lukas
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNex...
How To Keep Your Job On Vacation -- Pamela Bump // Hubspot
17 Sep 2021
Contributed by Lukas
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a ...
Seasonal Marketing Recalibration -- Pamela Bump // Hubspot
16 Sep 2021
Contributed by Lukas
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sec...
Channels That Bump In The Summer? -- Pamela Bump // Hubspot
15 Sep 2021
Contributed by Lukas
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t ...
Channels That Dip In The Summer? -- Pamela Bump // Hubspot
14 Sep 2021
Contributed by Lukas
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seaso...
What Is The Summer Marketing Slump? -- Pamela Bump // Hubspot
13 Sep 2021
Contributed by Lukas
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer ...
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
12 Sep 2021
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
11 Sep 2021
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
How Science Is Changing Advertising -- Dr. Duane Varan // MediaScience
10 Sep 2021
Contributed by Lukas
Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspect...
AI Innovations In MarTech -- Dr. Duane Varan // MediaScience
09 Sep 2021
Contributed by Lukas
Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping b...
How AI & ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience
08 Sep 2021
Contributed by Lukas
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved...
Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji
07 Sep 2021
Contributed by Lukas
CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky mar...
How To Outsourcing Design -- Johnathan Grzybowski // Penji
06 Sep 2021
Contributed by Lukas
Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design pla...
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
05 Sep 2021
Contributed by Lukas
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of ...
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
04 Sep 2021
Contributed by Lukas
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior A...
3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift
03 Sep 2021
Contributed by Lukas
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation ...
3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift
02 Sep 2021
Contributed by Lukas
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of mark...
3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift
01 Sep 2021
Contributed by Lukas
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has u...
Return Of Rideshare As A Premium Digital Channel -- Cherian Thomas // Octopus Interactive
31 Aug 2021
Contributed by Lukas
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effectiv...
Is OOH Effective In A Post-Pandemic World? -- Cherian Thomas // Octopus Interactive
30 Aug 2021
Contributed by Lukas
Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the...
The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
29 Aug 2021
Contributed by Lukas
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and...
The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
28 Aug 2021
Contributed by Lukas
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and...
Managing CPAs with deadlines -- Jack Born // Deadline Funnels
27 Aug 2021
Contributed by Lukas
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing stra...
Courses And Passive Income Generation -- Jack Born // Deadline Funnels
26 Aug 2021
Contributed by Lukas
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an eff...
Monetizing Evergreen Content -- Jack Born // Deadline Funnels
25 Aug 2021
Contributed by Lukas
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your cont...
Launches And Their Limitations -- Jack Born // Deadline Funnels
24 Aug 2021
Contributed by Lukas
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in...
Urgency & Trust Marketing -- Jack Born // Deadline Funnels
23 Aug 2021
Contributed by Lukas
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get m...
Leveraging An Influencer Audience To Launch D2C Brand -- Kate Talbot // Forbes Contributor
22 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lect...
Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor
21 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. I...
Internationalizing Marketing Automation -- Marwa Greaves // Hubspot
20 Aug 2021
Contributed by Lukas
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing au...
Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot
19 Aug 2021
Contributed by Lukas
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having ...
Bot Marketing Automation -- Marwa Greaves // Hubspot
18 Aug 2021
Contributed by Lukas
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more effi...
Email Marketing Automation -- Marwa Greaves // Hubspot
17 Aug 2021
Contributed by Lukas
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at wa...
How To Figure Out What To Automate? -- Marwa Greaves // Hubspot
16 Aug 2021
Contributed by Lukas
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many...
Tactical Advice On Owned Media For Message Testing -- Katie Miserany // Worthwhile Digital
15 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that he...
Crafting Marketing Messages That Resonates Across Platforms -- Katie Miserany // Worthwhile Digital
14 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps t...
From Corporate PR To Content Marketing Influencer -- Jillian Bowen // Content Fix
13 Aug 2021
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joi...
eComm's False Equivalency For CCPA & GDPR -- Adam Robinson // GetEmails
12 Aug 2021
Contributed by Lukas
Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still...
How Identity Resolution Is Changing -- Adam Robinson // GetEmails
11 Aug 2021
Contributed by Lukas
Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fir...
Using Logic vs Storytelling To Inspire Prospects -- James Ontra // Shufflrr
10 Aug 2021
Contributed by Lukas
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when i...
Marketing Through Storytelling -- James Ontra // Shufflrr
09 Aug 2021
Contributed by Lukas
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of prese...
Getting Through The Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
08 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a st...
Exec Recruiters Tips To Getting Your Resume Noticed -- Julie Puckett // Blaze Search
07 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong...
Including SMS Marketing In Your B2B Campaigns -- Craig Klein // SalesNexus
06 Aug 2021
Contributed by Lukas
Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot m...
Using Email As A Sandbox Marketing Strategy -- Craig Klein // SalesNexus
05 Aug 2021
Contributed by Lukas
Craig Klein, the president and CEO of SalesNexus, talks with Ben about B2B communication strategies. First you find out who your audience is. Then you...
Creating B2B Email Campaigns That Get Results -- Craig Klein // SalesNexus
04 Aug 2021
Contributed by Lukas
Ben sits down with Craig Klein, the president and CEO of SalesNexus, to talk about B2B communication strategies. Communication is key in any business ...
Marketing With Ductape & Podcasts -- John Jantsch / Duct Tape Marketing
03 Aug 2021
Contributed by Lukas
Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marke...
The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing
02 Aug 2021
Contributed by Lukas
John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct ...
Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
01 Aug 2021
Contributed by Lukas
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencie...
How To Develop A Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
31 Jul 2021
Contributed by Lukas
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that spec...
Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn
30 Jul 2021
Contributed by Lukas
Agnes Kozera, co-founder of Podcorn, chats with Ben about podcast monetization. Podcasts are becoming increasingly popular, especially as a marketing ...
Private Equity's Take On Digital Transformation -- Paul Szyarto // PS Group Holdings
29 Jul 2021
Contributed by Lukas
Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have g...
Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings
28 Jul 2021
Contributed by Lukas
Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founder...
The Hybrid Future Is Of Marketing -- Steve Daheb // ON24
27 Jul 2021
Contributed by Lukas
Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts...
Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24
26 Jul 2021
Contributed by Lukas
Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, r...
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked
25 Jul 2021
Contributed by Lukas
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is...
Are LinkedIn Organic Or Paid Ads Better For Your Brand? -- AJ Wilcox // B2Linked
24 Jul 2021
Contributed by Lukas
Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder...
Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College
23 Jul 2021
Contributed by Lukas
Once again, Ben meets with Jennifer Davis, CMO at LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’v...
Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College
22 Jul 2021
Contributed by Lukas
Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your targ...
Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College
21 Jul 2021
Contributed by Lukas
Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s fo...
Reaching Sales And Marketing Alignment -- Brandon Redlinger // ringDNA
20 Jul 2021
Contributed by Lukas
Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is a...
Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA
19 Jul 2021
Contributed by Lukas
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology t...
How Marketers & Mobile Carriers Intersecting The Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse
18 Jul 2021
Contributed by Lukas
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief...