MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
What Brands Are Really Looking For In A Sponsorship Campaign -- David Tintner // ThoughtLeaders
29 Jun 2021
Contributed by Lukas
Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponso...
From Side-Hustle To A Multi-Million Dollar SAAS Company -- David Tintner // ThoughtLeaders
28 Jun 2021
Contributed by Lukas
Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David j...
Social B2B Selling With LinkedIn // Logan Lyles -- Sweetfish Media
27 Jun 2021
Contributed by Lukas
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Me...
Repurposing Content To Boost B2B Awareness // Logan Lyles -- Sweetfish Media
26 Jun 2021
Contributed by Lukas
Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting produc...
SMB Differentiation: Prioritizing Customer Relationships - Palmer Houchins // CallRail
25 Jun 2021
Contributed by Lukas
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their busines...
Analytics Solutions & KPIs For SMB Marketing -- Palmer Houchins // CallRail
24 Jun 2021
Contributed by Lukas
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their busines...
Optimizing SMB Marketing On A Bootstrapped Budget -- Palmer Houchins // CallRail
23 Jun 2021
Contributed by Lukas
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their busines...
Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail
22 Jun 2021
Contributed by Lukas
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their busines...
How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail
21 Jun 2021
Contributed by Lukas
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their busines...
Integrating Artificial Intelligence Tech Into Marketing -- Magnus Unemyr
20 Jun 2021
Contributed by Lukas
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artific...
Practical Applications Of Marketing Automation -- Magnus Unemyr
19 Jun 2021
Contributed by Lukas
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artific...
What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty
18 Jun 2021
Contributed by Lukas
Today, Ben and Paula Thomas, host of Let’s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let’s Tal...
How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty
17 Jun 2021
Contributed by Lukas
Ben talks loyalty with Paula Thomas, the host of Let’s Talk Loyalty. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marke...
Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting
16 Jun 2021
Contributed by Lukas
Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since sta...
Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting
15 Jun 2021
Contributed by Lukas
Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is ther...
The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting
14 Jun 2021
Contributed by Lukas
Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin enter...
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions
13 Jun 2021
Contributed by Lukas
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions. Show NotesConnect With: Michael Green: Web...
Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions
12 Jun 2021
Contributed by Lukas
Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions. Show NotesConnect With: Michael Green: Website // LinkedInThe ...
How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io
11 Jun 2021
Contributed by Lukas
Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected ...
Malvertising's Impact On Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io
10 Jun 2021
Contributed by Lukas
Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even l...
Impact Of The Death Of 3rd Party Cookies -- Vlad Zhovtenko // RedTrack.io
09 Jun 2021
Contributed by Lukas
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. ...
Facebook Conversion API Changes -- Vlad Zhovtenko // RedTrack.io
08 Jun 2021
Contributed by Lukas
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the p...
What Changed In FB Ad Manager In 2021 -- Vlad Zhovtenko // RedTrack.io
07 Jun 2021
Contributed by Lukas
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust h...
The Internationalization Value/Risk Tradeoff -- Mike Maynard // Napier Group
06 Jun 2021
Contributed by Lukas
The Internationalization Value/Risk Tradeoff -- Mike Maynard // Napier Group. Show NotesConnect With: Mike Maynard: Website // Lin...
Understanding The European Marketing Landscape -- Mike Maynard // Napier Group
05 Jun 2021
Contributed by Lukas
Understanding The European Marketing Landscape -- Mike Maynard // Napier Group. Show NotesConnect With: Mike Maynard: Website // L...
How To Build, Accelerate, And Harvest The Value Of Your Business -- John Warrillow // The ValueBuilder System
04 Jun 2021
Contributed by Lukas
Today, John Warrillow, the president of The ValueBuilder System, talks with Ben about how to value your business after finding auto automatic customer...
The Automatic Customer -- John Warrillow // The ValueBuilder System
03 Jun 2021
Contributed by Lukas
Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic custom...
Building The Build To Sell Business -- John Warrillow // The ValueBuilder System
02 Jun 2021
Contributed by Lukas
Today Ben talks with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. The Valu...
Performance Marketing In The Influencer World -- Shane Austrie // Silicon Valley Consulting
01 Jun 2021
Contributed by Lukas
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is t...
The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting
31 May 2021
Contributed by Lukas
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a Mar...
The Value Of Measurement In Marketing -- Chris Vitti // Knotch
30 May 2021
Contributed by Lukas
The Value Of Measurement In Marketing -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe M...
Using Date To Create Purposeful Content -- Chris Vitti // Knotch
29 May 2021
Contributed by Lukas
Using Date To Create Purposeful Content -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarT...
Hubspot’s Plans To Scale It Podcast Network -- Kieran Flanagan // Hubspot
28 May 2021
Contributed by Lukas
Kieran Flanagan, senior vice president of marketing wraps up his week-long chat with Ben the Hubspot Podcast Network. Today, Ben and Kieran talk about...
Behind The Scenes Of Hubspot’s Podcast Network Launch -- Kieran Flanagan // Hubspot
27 May 2021
Contributed by Lukas
Kieran Flanagan, senior vice president of marketing shares with Ben what really goes into creating the Hubspot Podcast Network. The podcast network is...
Why Hubspot Is Building A Podcast Network -- Kieran Flanagan // Hubspot
26 May 2021
Contributed by Lukas
Kieran Flanagan, senior vice president of marketing talks with Ben about how Hubspot is now engaging in the audio medium. Hubspot is creating a podcas...
Content’s Role In Marketing Hubspot -- Kieran Flanagan // Hubspot
25 May 2021
Contributed by Lukas
Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates ...
Hubspot’s Marketing Strategies -- Kieran Flanagan // Hubspot
24 May 2021
Contributed by Lukas
Kieran Flanagan, senior vice president of marketing at Hubspot drops in for Hubspot Marketing Week with Ben. Today, Ben and Kieran talk about Hubspot'...
The Secrets Of YouTube Video Production -- Nate Woodbury // Be The Hero Studios
23 May 2021
Contributed by Lukas
The Secrets Of YouTube Video Production -- Nate Woodbury // Be The Hero Studios. Show NotesConnect With: Nate Woodbury: Website // ...
Leverage YouTube As An Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios
22 May 2021
Contributed by Lukas
Leverage YouTube As An Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios. Show NotesConnect With: Nate Woodbury: Website&n...
Setting Your E-Commerce KPIs -- Devrin Carlson-Smith // Finch
21 May 2021
Contributed by Lukas
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, discuss the future of eCommerce marketing. Now that we know the available tools and how...
What’s Your Ideal E-Commerce Success Setup? -- Devrin Carlson-Smith // Finch
20 May 2021
Contributed by Lukas
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not...
Blow Up Silos With Next-Gen Advertising Management -- Devrin Carlson-Smith // Finch
19 May 2021
Contributed by Lukas
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successfu...
Mastering Your E-Commerce Marketing Mix -- Devrin Carlson-Smith // Finch
18 May 2021
Contributed by Lukas
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce busine...
Is Your E-Commerce Revenue Growth Paid Or Owned? -- Devrin Carlson-Smith // Finch
17 May 2021
Contributed by Lukas
Ben chats with Chief Strategy Officer of Finch, Devrin Carlson-Smith about effectively navigating the eCommerce landscape. Are you wondering about how...
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy
16 May 2021
Contributed by Lukas
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen: Web...
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy
15 May 2021
Contributed by Lukas
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen...
Implementing Video Campaigns In A Remote-Work World -- Chris Meador // Wistia
14 May 2021
Contributed by Lukas
This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris an...
Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia
13 May 2021
Contributed by Lukas
Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketin...
How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up
12 May 2021
Contributed by Lukas
Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successe...
The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up
11 May 2021
Contributed by Lukas
Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thr...
How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up
10 May 2021
Contributed by Lukas
Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to ...
Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor
09 May 2021
Contributed by Lukas
Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor. Show NotesConnect With: Liam Martin: Website /...
How To Build A Remote Content Team -- Liam Martin // Time Doctor
08 May 2021
Contributed by Lukas
How To Build A Remote Content Team -- Liam Martin // Time Doctor. Show NotesConnect With: Liam Martin: Website // LinkedInThe MarT...
Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP
07 May 2021
Contributed by Lukas
This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc...
How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP
06 May 2021
Contributed by Lukas
Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonat...
Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory
05 May 2021
Contributed by Lukas
Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory h...
Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory
04 May 2021
Contributed by Lukas
Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketin...
Why Is Referral Marketing The Next Big Thing? -- Kirsty Sharman // Referral Factory
03 May 2021
Contributed by Lukas
The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, fou...
Tips For Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing
02 May 2021
Contributed by Lukas
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled ...
Where Should Amazon Fit Into Your Ecomm Strategy -- Kiri Masters // Bobsled Marketing
01 May 2021
Contributed by Lukas
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled ...
How To Become A Category King -- Araks Nalbandyan // 10Web
30 Apr 2021
Contributed by Lukas
We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. ...
Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web
29 Apr 2021
Contributed by Lukas
We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. ...
How AI Is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web
28 Apr 2021
Contributed by Lukas
Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Dire...
CRO for Conversion or Value? -- Will Laurenson // Customers Who Click
27 Apr 2021
Contributed by Lukas
This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of...
Why CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who Click
26 Apr 2021
Contributed by Lukas
Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to...
Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius
25 Apr 2021
Contributed by Lukas
Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius. Show NotesConnect With: Christina Jandali: Websi...
Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius
24 Apr 2021
Contributed by Lukas
Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius. Show NotesConnect With: Christina Jandali: We...
Value Of An Outsourced SDR Team -- David Dulany // Tenbound
23 Apr 2021
Contributed by Lukas
Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Te...
Starting & Scaling Your Outbound SDR Team -- David Dulany // Tenbound
22 Apr 2021
Contributed by Lukas
Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David D...
From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business
21 Apr 2021
Contributed by Lukas
From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show NotesConnect With: Brad Costanzo: Website ...
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy
20 Apr 2021
Contributed by Lukas
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen: Web...
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy
19 Apr 2021
Contributed by Lukas
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen...
How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan
18 Apr 2021
Contributed by Lukas
How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan. Show NotesConnect With: Helene Parker: Website&nbs...
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
17 Apr 2021
Contributed by Lukas
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan. Show NotesConnect With: Helene Parker: Website // Linke...
Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front
16 Apr 2021
Contributed by Lukas
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category an...
What It Takes To Build Your Own Category -- Josh Lowman // Gold Front
15 Apr 2021
Contributed by Lukas
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowma...
Leveraging Hubspot For Marketing Automation -- Natalie Furness // NIAM Marketing Agency
14 Apr 2021
Contributed by Lukas
This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional c...
Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency
13 Apr 2021
Contributed by Lukas
This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cm...
Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency
12 Apr 2021
Contributed by Lukas
Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Di...
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital
11 Apr 2021
Contributed by Lukas
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show NotesConnect With: Amine Bentahar: Website //&n...
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital
10 Apr 2021
Contributed by Lukas
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital. Show NotesConnect With: Amine Bentahar: Website //&n...
How SMS Marketing Drives Incremental Revenue -- Brian Long // Attentive
09 Apr 2021
Contributed by Lukas
Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importanc...
Building Two-Way Interaction Via SMS -- Brian Long // Attentive
08 Apr 2021
Contributed by Lukas
This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personal...
Value-Added SMS Messages Strategies -- Brian Long // Attentive
07 Apr 2021
Contributed by Lukas
Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personal...
How To Scale Your SMS List -- Brian Long // Attentive
06 Apr 2021
Contributed by Lukas
This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the impo...
The Importance Of SMS Personalization -- Brian Long // Attentive
05 Apr 2021
Contributed by Lukas
Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a s...
An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO
04 Apr 2021
Contributed by Lukas
An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO. Show NotesConnect With: Chris Dayley: Website // Linked...
Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO
03 Apr 2021
Contributed by Lukas
Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO. Show NotesConnect With: Chris Dayley : Website ...
Leveraging influence as a marketer -- Rand Fishkin // SparkToro
02 Apr 2021
Contributed by Lukas
We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and...
Rand's #1 tip: Emails > Everything -- Rand Fishkin // SparkToro
01 Apr 2021
Contributed by Lukas
This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips f...
Product-led marketing tips from the Founder of Sparktoro -- Rand Fishkin // SparkToro
31 Mar 2021
Contributed by Lukas
Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fit...
Learning from your customers & market -- Rand Fishkin // SparkToro
30 Mar 2021
Contributed by Lukas
Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips ...
Startup Building from the Author of Lost & Founder -- Rand Fishkin // SparkToro
29 Mar 2021
Contributed by Lukas
Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in th...
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio
28 Mar 2021
Contributed by Lukas
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is ...
How Data is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
27 Mar 2021
Contributed by Lukas
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is T...
Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc
26 Mar 2021
Contributed by Lukas
Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marke...
Finding Affordable Marketing Help -- Moe Abbas // Acadium Inc
25 Mar 2021
Contributed by Lukas
This is our 2nd part conversation with Moe Abba of Acadium. Yesterday, Moe and I talked about how he recommends that you can find affordable mark...
Mentoring a Marketing Apprentice -- Moe Abbas // Acadium Inc
24 Mar 2021
Contributed by Lukas
Welcome to the MarTech Podcast, Today we're going to discuss how to find and train affordable marketing help. Joining us is Moe Abbas, CEO of Acadium,...
Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI
23 Mar 2021
Contributed by Lukas
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're...
Marketing Direct-to-consumer (D2C) Bands -- Emad Hasan // Retina AI
22 Mar 2021
Contributed by Lukas
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence...