MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting
21 Mar 2021
Contributed by Lukas
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website // Lin...
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting
20 Mar 2021
Contributed by Lukas
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website /...
Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS
19 Mar 2021
Contributed by Lukas
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts...
Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS
18 Mar 2021
Contributed by Lukas
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting ...
Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
17 Mar 2021
Contributed by Lukas
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the...
Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid
16 Mar 2021
Contributed by Lukas
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB mark...
SMB Acquisitions & Startup Horror Stories -- Pedro Sanchez de Lozada // Canid
15 Mar 2021
Contributed by Lukas
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB mark...
Three reasons Cross-Channel Attribution matters -- Michael Schoen // Neustar
14 Mar 2021
Contributed by Lukas
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Micha...
Value, cost, and risk associated with your data -- Michael Schoen // Neustar
13 Mar 2021
Contributed by Lukas
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Micha...
Newsletter monetization paths -- Itay Paz // Morning Dough
12 Mar 2021
Contributed by Lukas
In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, a...
Generating SEO traffic from newsletters -- Itay Paz // Morning Dough
11 Mar 2021
Contributed by Lukas
For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing,...
Secrets to growing newsletter subscribers -- Itay Paz // Morning Dough
10 Mar 2021
Contributed by Lukas
In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and ...
Newsletter content curation strategies -- Itay Paz // Morning Dough
09 Mar 2021
Contributed by Lukas
In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified em...
Building a marketing newsletter stack -- Itay Paz // Morning Dough
08 Mar 2021
Contributed by Lukas
For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value ...
When is the data/privacy reckoning coming? -- Neil Sweeney // Killi
07 Mar 2021
Contributed by Lukas
When is the data/privacy reckoning coming? -- Neil Sweeney // KilliConnect With:Neil Sweeney: Website // LinkedInThe MarTech Podcast:&n...
Should you directly pay consumers for their data? -- Neil Sweeney // Killi
06 Mar 2021
Contributed by Lukas
Should you directly pay consumers for their data? -- Neil Sweeney // KilliConnect With:Neil Sweeney: Website // LinkedInThe MarTech Pod...
A marketer's role in asset valuation -- Michelle Seiler Tucker // Seiler Tucker Inc
05 Mar 2021
Contributed by Lukas
In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. S...
How to avoid or resolve IP disputes -- Michelle Seiler Tucker // Seiler Tucker Inc
04 Mar 2021
Contributed by Lukas
For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how ...
6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.
03 Mar 2021
Contributed by Lukas
For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She...
Developing your Business through LinkedIn -- Petra Zink // impaCCCT
02 Mar 2021
Contributed by Lukas
Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there w...
How to Build a Personally Branded Career -- Petra Zink // impaCCCT
01 Mar 2021
Contributed by Lukas
In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. B...
Influencer marketing launch & campaign evaluation tactics -- Yuval Ben-Itzhak // Socialbakers
28 Feb 2021
Contributed by Lukas
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the C...
How to use technology to build an influencer list -- Yuval Ben-Itzhak // Socialbakers
27 Feb 2021
Contributed by Lukas
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the C...
Growth and Loyalty Loops -- Will Fraser // SaaSquatch
26 Feb 2021
Contributed by Lukas
“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with ...
The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch
25 Feb 2021
Contributed by Lukas
“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.”...
Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch
24 Feb 2021
Contributed by Lukas
“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from Sa...
LinkedIn and other Lead Gen strategies -- Yoel Israel // Wadi Digital
23 Feb 2021
Contributed by Lukas
In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do abou...
Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital
22 Feb 2021
Contributed by Lukas
Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, an...
Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones
21 Feb 2021
Contributed by Lukas
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is...
Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones
20 Feb 2021
Contributed by Lukas
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is...
ABM performance evaluation & analytics -- Randi Barshack // RollWorks
19 Feb 2021
Contributed by Lukas
In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to ap...
Integrating ABM across your marketing mix -- Randi Barshack // RollWorks
18 Feb 2021
Contributed by Lukas
For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’...
How ABM is changing SMB marketing -- Randi Barshack // RollWorks
17 Feb 2021
Contributed by Lukas
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays ...
Using ABM for Growth & Scale -- Randi Barshack // RollWorks
16 Feb 2021
Contributed by Lukas
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are ...
Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
15 Feb 2021
Contributed by Lukas
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the A...
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
14 Feb 2021
Contributed by Lukas
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of...
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
13 Feb 2021
Contributed by Lukas
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of...
Bridging the entrepreneurial gap to the digital age -- Doug Morneau // Real Marketing Real Fast
12 Feb 2021
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...
New Wave Podcast Ad Tech -- Bryan Barletta // Sounds Profitable
11 Feb 2021
Contributed by Lukas
In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution...
How Brands Should Evaluate Podcast Ad Campaigns -- Bryan Barletta // Sounds Profitable
10 Feb 2021
Contributed by Lukas
In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discus...
A Podcast Expert's Advice on Growth -- Bryan Barletta // Sounds Profitable
09 Feb 2021
Contributed by Lukas
In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and...
Infographics & the people who love them -- Amy Balliett // Killer Visual Strategies
08 Feb 2021
Contributed by Lukas
For this career day episode, we have Amy Balliett, founder and CEO for Killer Visual Strategies. Amy shares her experience of how she got into marketi...
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
07 Feb 2021
Contributed by Lukas
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is...
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
06 Feb 2021
Contributed by Lukas
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Mar...
The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz
05 Feb 2021
Contributed by Lukas
“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personal...
Why data management is more than privacy compliance -- Gowthaman "G'man" Ragothaman // Aqilliz
04 Feb 2021
Contributed by Lukas
“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set....
Rise of CDPs & Data-Driven Marketing -- Carlos Doughty // MarTech Alliance
03 Feb 2021
Contributed by Lukas
“What’s happening in the privacy space is actually gonna impact why CDPs are so important.” That’s one of the key takeaways we have in our fin...
Innovation in the Events Tech Space -- Carlos Doughty // MarTech Alliance
02 Feb 2021
Contributed by Lukas
“On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) an...
Growth in MarTech Budgets & Adoptions -- Carlos Doughty // MarTech Alliance
01 Feb 2021
Contributed by Lukas
“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and s...
Navigating the gap between Marketing & Sales -- Robin Bordoli // Rollworks
31 Jan 2021
Contributed by Lukas
Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his ...
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
30 Jan 2021
Contributed by Lukas
In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your ...
The future of paid media -- John Readman // BOSCO
29 Jan 2021
Contributed by Lukas
“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, mult...
The over reliance of google for advertising -- John Readman // BOSCO
28 Jan 2021
Contributed by Lukas
“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of...
Why Senior management can't measure online performance -- John Readman // BOSCO
27 Jan 2021
Contributed by Lukas
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this epis...
How to drive awareness with marketers -- Dan McGaw // McGaw.io
26 Jan 2021
Contributed by Lukas
The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one ...
How to make your funnel convert higher in 24 hours -- Dan McGaw // McGaw.io
25 Jan 2021
Contributed by Lukas
“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked ab...
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
24 Jan 2021
Contributed by Lukas
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at Sa...
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
23 Jan 2021
Contributed by Lukas
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNex...
Growing your martech business in the APAC region -- Azadeh Williams // AZK Media
22 Jan 2021
Contributed by Lukas
In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early trac...
A Martech vendor's media coverage guide -- Azadeh Williams // AZK Media
21 Jan 2021
Contributed by Lukas
In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes...
Construction Marketing: 5 tips to doubling your growth -- Russ Stephens // The Association of Professional Builders
20 Jan 2021
Contributed by Lukas
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode a...
Social media hacks to expedite growth -- Russ Stephens // The Association of Professional Builders
19 Jan 2021
Contributed by Lukas
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways...
Building Trust & Authority Without Emailing -- Russ Stephens // The Association of Professional Builders
18 Jan 2021
Contributed by Lukas
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a ...
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
17 Jan 2021
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
16 Jan 2021
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine
15 Jan 2021
Contributed by Lukas
In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzi...
Profiting from podcast -- Steve Olsher // Podcast Magazine
14 Jan 2021
Contributed by Lukas
In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy ins...
How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine
13 Jan 2021
Contributed by Lukas
In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding...
How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting
12 Jan 2021
Contributed by Lukas
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, ...
Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting
11 Jan 2021
Contributed by Lukas
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing know...
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
10 Jan 2021
Contributed by Lukas
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again...
Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners
09 Jan 2021
Contributed by Lukas
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us...
Marketing in Retail & Fashion -- Steve Hartman // Retail Advisor & Investor
08 Jan 2021
Contributed by Lukas
In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data a...
Will ad spend rebound in 2021? -- Erik Huberman // Hawke Media
07 Jan 2021
Contributed by Lukas
In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth...
What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media
06 Jan 2021
Contributed by Lukas
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We ...
Producing Video Ads That Convert -- Bob Regnerus // Feedstories
05 Jan 2021
Contributed by Lukas
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, whic...
Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories
04 Jan 2021
Contributed by Lukas
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, whic...
Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains
03 Jan 2021
Contributed by Lukas
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Ga...
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
02 Jan 2021
Contributed by Lukas
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer o...
Happy New Year! -- Benjamin Shapiro // MarTech Podcast
01 Jan 2021
Contributed by Lukas
Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inh...
Our process for effective goal setting -- Benjamin Shapiro // MarTech Podcast
31 Dec 2020
Contributed by Lukas
In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifia...
MarTech Podcast 2020 Business Review -- Benjamin Shapiro // MarTech Podcast
30 Dec 2020
Contributed by Lukas
At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stum...
Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River
29 Dec 2020
Contributed by Lukas
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic bra...
Humanistic marketing & Brand activism -- Justin Foster & Emily Soccorsy // Root + River
28 Dec 2020
Contributed by Lukas
In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiatio...
Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify
27 Dec 2020
Contributed by Lukas
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller,...
Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify
26 Dec 2020
Contributed by Lukas
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller,...
Keeping Your Customers Happy -- Benjamin Shapiro & Todd Hines // MarTech Podcast
25 Dec 2020
Contributed by Lukas
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive ...
Managing a Freelance Workforce -- Benjamin Shapiro & Todd Hines // MarTech Podcast
24 Dec 2020
Contributed by Lukas
In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vuln...
Migrating Your MarTech Stack -- Benjamin Shapiro & Todd Hines // MarTech Podcast
23 Dec 2020
Contributed by Lukas
In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPres...
Growth Hacking Growth -- Benjamin Shapiro & Todd Hines // MarTech Podcast
22 Dec 2020
Contributed by Lukas
For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app s...
Dealing with Unforseeable Issues -- Benjamin Shapiro & Todd Hines // MarTech Podcast
21 Dec 2020
Contributed by Lukas
Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, t...
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
20 Dec 2020
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
19 Dec 2020
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
B2B benefits of 24/7 chat -- Nelson Bruton IV // Interchanges
18 Dec 2020
Contributed by Lukas
In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relation...
Two decades of B2B lead Gen learnings -- Nelson Bruton IV // Interchanges
17 Dec 2020
Contributed by Lukas
In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B part...
Why it’s All About Profit Margin -- Vinnie Fisher // Fully Accountable
16 Dec 2020
Contributed by Lukas
In our third and final episode for this series with Vinnie, we talked about the effects of accelerated online buying behavior, how we actually have an...
Growing Beyond Your Shadow as a Business Owner -- Vinnie Fisher // Fully Accountable
15 Dec 2020
Contributed by Lukas
In our second episode with Vinnie, we talked about what are some of the growing pains of an early startup, developing the maturity of not chasing all ...
How to Properly Track your Cashflow -- Vinnie Fisher // Fully Accountable
14 Dec 2020
Contributed by Lukas
In our first episode with Vinnie, we talked about how we can drive incremental profit margin, the downside of being spread out in too many channels, f...
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
13 Dec 2020
Contributed by Lukas
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of ...
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
12 Dec 2020
Contributed by Lukas
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior A...