MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Technology Enabled PR Strategies // Lindsay Stuart -- Max Borges Agency
01 Mar 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technol...
Using Data to Generate Brand Buzz // Lindsay Stuart -- Max Borges Agency
29 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technol...
From a Mayan Tribe to PR & Influencer Marketing Expert -- David Baker // ReCourses
28 Feb 2020
Contributed by Lukas
Joining us for Career Day is David Baker, an Author, Speaker, and Advisor helping entrepreneurial experts make better decisions. He's also the Princip...
The Future of Merchandising is Adaptive -- Johan Boström // inRiver
27 Feb 2020
Contributed by Lukas
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product inform...
The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver
26 Feb 2020
Contributed by Lukas
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product inform...
How to Make an App Go Viral in 60 Days -- Sean Casto // PreApps
25 Feb 2020
Contributed by Lukas
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a ser...
The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps
24 Feb 2020
Contributed by Lukas
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a ser...
Applying Agile Processes in Marketing // Stu Fisher -- Sentient Consulting
23 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm usi...
What Is Agile and How Does It Work? // Stu Fisher -- Sentient Consulting
22 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm usi...
From a Career in Law to Branding CPG & Tech Companies -- Laurel Mintz // Elevate My Brand
21 Feb 2020
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joi...
Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas
20 Feb 2020
Contributed by Lukas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults,...
Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas
19 Feb 2020
Contributed by Lukas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults,...
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota
18 Feb 2020
Contributed by Lukas
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeo...
Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota
17 Feb 2020
Contributed by Lukas
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeo...
How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner -- Airzus
16 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Stan Khlevner, the Founder of Airzus, which is a compliant aerial media and services marketplace, uti...
Drone Media's Rise & Regulation // Stan Khlevner -- Airzus
15 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Stan Khlevner, the Founder of Airzus, which is a compliant aerial media and services marketplace, uti...
Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData
14 Feb 2020
Contributed by Lukas
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue...
Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData
13 Feb 2020
Contributed by Lukas
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Re...
Career Day: From CPG to Tech Startups -- Jeffrey Ouyang (Zumper)
12 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Jeffrey Ouyang, who is the Manager of Paid Acquisition at Zumper, a real estate rental search engine....
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
11 Feb 2020
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
10 Feb 2020
Contributed by Lukas
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a per...
Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr
09 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artific...
Practical Applications of Marketing Automation -- Magnus Unemyr
08 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artific...
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
07 Feb 2020
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp
06 Feb 2020
Contributed by Lukas
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP ...
How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse
05 Feb 2020
Contributed by Lukas
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief...
Changes in Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse
04 Feb 2020
Contributed by Lukas
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief...
New Year = New Goals -- Month 22 (Jan 2020) Update -- Benjamin Shapiro // benjshap LLC
03 Feb 2020
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're now in month 22 of publ...
Social B2B Selling with LinkedIn -- Logan Lyles // Sweetfish Media
02 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting produc...
Repurposing Content to Boost B2B Awareness -- Logan Lyles // Sweetfish Media
01 Feb 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting produc...
From Corporate PR to Content Marketing Influencer -- Jillian Bowen // Content Fix
31 Jan 2020
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joi...
Understanding Journey Analytics -- Steven Kiger // Rocket Labs
30 Jan 2020
Contributed by Lukas
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer ...
How to Manage Digital Transformation -- Steven Kiger // Rocket Labs
29 Jan 2020
Contributed by Lukas
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Ro...
How to Build a Sales and Marketing Alignment Roadmap -- Ryan Ruud // Lake One
28 Jan 2020
Contributed by Lukas
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO ...
The ROI of Sales & Marketing Alignment -- Ryan Ruud // Lake One
27 Jan 2020
Contributed by Lukas
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO ...
Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions)
26 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Michael Green, Founder of Unfold Productions and the creator of People Behind the Science Podcast. Un...
Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions)
25 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Michael Green, Founder of Unfold Productions and the creator of People Behind the Science Podcast. Un...
The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group
24 Jan 2020
Contributed by Lukas
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a P...
Understanding the European Marketing Landscape -- Mike Maynard // Napier Group
23 Jan 2020
Contributed by Lukas
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a P...
The Value of Measurement in Marketing -- Chris Vitti // Knotch
22 Jan 2020
Contributed by Lukas
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing a...
Using Data to Create Purposeful Content -- Chris Vitti // Knotch
21 Jan 2020
Contributed by Lukas
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing a...
A Marketing Consultant and Podcasters's Role Model -- John Jantsch // Duct Tape Marketing
20 Jan 2020
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...
Differences Between Amazon, Google, and Facebook in Product Search -- Nii Ahene (CPC Strategy)
19 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invi...
How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy)
18 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invi...
What Is the Future of Tech Intelligence? -- Elizabeth Cholawsky // HG Insights
17 Jan 2020
Contributed by Lukas
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. ...
Integrate Tech Intelligence Into Your Operations -- Elizabeth Cholawsky // Hg Insights
16 Jan 2020
Contributed by Lukas
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. ...
Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights
15 Jan 2020
Contributed by Lukas
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. ...
What Questions Can Tech Intelligence Answer? -- Elizabeth Cholawsky // HG Insights
14 Jan 2020
Contributed by Lukas
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. ...
Why Does Tech Intelligence Matter for B2B Brands? -- Elizabeth Cholawsky // HG Insights
13 Jan 2020
Contributed by Lukas
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. ...
Building a Tech Stack for Omni-Channel eCommerce - Ben Hebert (Natural Stacks)
12 Jan 2020
Contributed by Lukas
Today we are rebroadcasting our conversation with Ben Hebert, Co-Founder of Natural Stacks which is a nutritional products brand delivering optimal pe...
Perfecting An Omni-Channel eCommerce Strategy -- Ben Hebert (Natural Stacks)
11 Jan 2020
Contributed by Lukas
Today we are rebroadcasting our conversation with Ben Hebert, Co-Founder of Natural Stacks which is a nutritional products brand delivering optimal pe...
2020 Predictions: Brands Will Address the Challenges of Multichannel Activity & Hyper-Targeting - Oisin Hurley // Swrve
10 Jan 2020
Contributed by Lukas
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each da...
2020 Predictions: Marketers Will Use More 1st and 3rd-Party Data to Deliver Valuable Experiences - Oisin Hurley // Swrve
09 Jan 2020
Contributed by Lukas
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each da...
2020 Prediction: Margin for Error Will Shrink for Brands That Deprioritized Delivering Relevance - Oisin Hurley // Swrve
08 Jan 2020
Contributed by Lukas
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each da...
2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve
07 Jan 2020
Contributed by Lukas
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each da...
2020 Predictions: Customer Experience Will Overtake Price as the Key Differentiator - Oisin Hurley // Swrve
06 Jan 2020
Contributed by Lukas
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each da...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
05 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapcha...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
04 Jan 2020
Contributed by Lukas
Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapcha...
Career Day: Hiten Shah -- Product Habits
03 Jan 2020
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining ...
Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce
02 Jan 2020
Contributed by Lukas
Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marke...
Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce
01 Jan 2020
Contributed by Lukas
Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marke...
AMA: Refining a Brand to Maximize Content Reach -- Hailey Miller // How We'll Live Podcast
31 Dec 2019
Contributed by Lukas
Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How ...
Launching & Scaling a MarTech Unicorn -- David Steinberg // Zeta Global
30 Dec 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct
29 Dec 2019
Contributed by Lukas
Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) - Mike Gunderson // Gunderson Direct
28 Dec 2019
Contributed by Lukas
Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and...
Community Week: Keeping Your Community on Your Side - Rachel Makool // GoDaddy
27 Dec 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this we...
Community Week: Driving Community Engagement - Rachel Makool // GoDaddy
26 Dec 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this we...
Community Week: Building Community From the Ground up - Rachel Makool // GoDaddy
25 Dec 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this we...
Community Week: Infrastructure for Building Scalable Communities - Rachel Makool // GoDaddy
24 Dec 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this we...
Community Week: Value of Community for Marketers - Rachel Makool // GoDaddy
23 Dec 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this we...
The Differences Between Growth & Traditional Marketing (Part 2) - Graham Hunter // Groundwork Growth
22 Dec 2019
Contributed by Lukas
Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage star...
The Differences Between Growth & Traditional Marketing (Part 1) - Graham Hunter // Groundwork Growth
21 Dec 2019
Contributed by Lukas
Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage star...
From Bar Owner to Key-Note Speaking Influencer -- Shane Barker // Shane Barker Consulting
20 Dec 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joi...
The Secrets of YouTube Video Production -- Nate Woodbury // Be The Hero Studios
19 Dec 2019
Contributed by Lukas
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the He...
Leverage YouTube as an Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios
18 Dec 2019
Contributed by Lukas
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the He...
A Content Marketers Journey to Lose 1m Lbs -- Adam Schaeuble // Casting the Pod
17 Dec 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...
From Sales to Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business
16 Dec 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...
A Scientific Approach to Developing Your Brand -- Lindsay Pedersen // Ironclad Brand Strategy
13 Dec 2019
Contributed by Lukas
Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist a...
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // Ironclad Brand Strategy
12 Dec 2019
Contributed by Lukas
Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist a...
Are Remote Teams the Future of Your Marketing Department? -- Liam Martin // Time Doctor
11 Dec 2019
Contributed by Lukas
Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that ...
How To Build a Remote Content Team -- Liam Martin // Time Doctor
10 Dec 2019
Contributed by Lukas
Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that ...
Prominent Female Tech Exec's Approach to Mastering Big Data -- Elizabeth Cholawsky // HG Insights
09 Dec 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining ...
Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
08 Dec 2019
Contributed by Lukas
This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing a...
Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics
07 Dec 2019
Contributed by Lukas
This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing a...
Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC
06 Dec 2019
Contributed by Lukas
Today we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We are 20 months into publishi...
Tips for Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing
05 Dec 2019
Contributed by Lukas
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled ...
Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing
04 Dec 2019
Contributed by Lukas
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled ...
Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius
03 Dec 2019
Contributed by Lukas
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strateg...
Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius
02 Dec 2019
Contributed by Lukas
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strateg...
AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co
29 Nov 2019
Contributed by Lukas
Joining us for today's Ask Me Anything is Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling, which is In...
How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan
28 Nov 2019
Contributed by Lukas
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid ...
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
27 Nov 2019
Contributed by Lukas
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid ...
How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital
26 Nov 2019
Contributed by Lukas
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at ...
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital
25 Nov 2019
Contributed by Lukas
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at ...
8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail
22 Nov 2019
Contributed by Lukas
David Schroder, Senior Manager of Marketing Data and Analytics at CallRail, talks about the strategy and tools you need to properly attribute you...
An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO
21 Nov 2019
Contributed by Lukas
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the ...
Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO
20 Nov 2019
Contributed by Lukas
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner...
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio
19 Nov 2019
Contributed by Lukas
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is ...
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
18 Nov 2019
Contributed by Lukas
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is T...
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast
15 Nov 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...