MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories
22 Oct 2019
Contributed by Lukas
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, whic...
AMA: Podcast KPIs & Growth Strategies -- JD Prater // Quora
21 Oct 2019
Contributed by Lukas
Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow...
Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield
18 Oct 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search wit...
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
17 Oct 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search wit...
Voice Search Week: Voice's Impact on SEO & Content Marketing // Courtney Cox Wakefield
16 Oct 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search wit...
Voice Search Week: Amazon, Apple, or Google... Who Wins? // Courtney Cox Wakefield
15 Oct 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search wit...
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
14 Oct 2019
Contributed by Lukas
This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search wit...
TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates
11 Oct 2019
Contributed by Lukas
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of ma...
TV Advertising Week: Integrating Product & Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates
10 Oct 2019
Contributed by Lukas
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of ma...
TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates
09 Oct 2019
Contributed by Lukas
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of ma...
TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates
08 Oct 2019
Contributed by Lukas
Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums ...
TV Advertising Week: TV Advertising Landscape Growth & Trends -- Ronald Pruett, Jr. // Boston Associates
07 Oct 2019
Contributed by Lukas
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of ma...
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
04 Oct 2019
Contributed by Lukas
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of...
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
03 Oct 2019
Contributed by Lukas
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of...
300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
02 Oct 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We've published more than 300 piec...
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
01 Oct 2019
Contributed by Lukas
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is...
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
30 Sep 2019
Contributed by Lukas
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Mar...
The Path From Aerospace Engineering to AI-Driven CRO -- Guy Yalif // Intellimize
27 Sep 2019
Contributed by Lukas
Today we learn from another great marketer about the skills accumulated and the lessons learned throughout the various stops on his career. Joining us...
Navigating the Gap Between Marketing & Sales -- Robin Bordoli // RollWorks
26 Sep 2019
Contributed by Lukas
Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his ...
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
25 Sep 2019
Contributed by Lukas
In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your ...
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
24 Sep 2019
Contributed by Lukas
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at Sa...
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
23 Sep 2019
Contributed by Lukas
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNex...
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
20 Sep 2019
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
19 Sep 2019
Contributed by Lukas
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X,...
Voice-Activated Direct Response Campaigns -- Mike Gunderson // RespondFast
18 Sep 2019
Contributed by Lukas
In today's Product Spotlight episode, we're going to talk about an incredible new technology that will help you improve both the conversions and attri...
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
17 Sep 2019
Contributed by Lukas
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again...
Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners
16 Sep 2019
Contributed by Lukas
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us...
Customer Engagement Week: The Future of Customer Data & Omni-Channel Communication -- Tink Taylor // Dot Digital
13 Sep 2019
Contributed by Lukas
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with...
Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
12 Sep 2019
Contributed by Lukas
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately enga...
Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact -- Tink Taylor // Dot Digital
11 Sep 2019
Contributed by Lukas
Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriate...
Customer Engagement Week: Omni Channel Engagement: Balancing Email, Sms & Chat -- Tink Taylor // Dot Digital
10 Sep 2019
Contributed by Lukas
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriate...
Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
09 Sep 2019
Contributed by Lukas
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately en...
Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains
06 Sep 2019
Contributed by Lukas
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Ga...
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains
05 Sep 2019
Contributed by Lukas
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer o...
Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify
04 Sep 2019
Contributed by Lukas
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller,...
Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify
03 Sep 2019
Contributed by Lukas
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller,...
$100,000 in Yearly Revenue - Month 17 (August Update) - Benjamin Shapiro // benjshap LLC
02 Sep 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 17 months into publishing co...
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
30 Aug 2019
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
29 Aug 2019
Contributed by Lukas
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital,...
What is MarTech? -- Scott Brinker // Chiefmartech & VP of Platform at Hubspot
28 Aug 2019
Contributed by Lukas
Today we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who i...
Career Pathing From a Bootstrapped B2B Saas Company Founder -- Glenn Gaudet -- GaggleAMP
21 Aug 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Join...
Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor
20 Aug 2019
Contributed by Lukas
Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor,...
Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor
19 Aug 2019
Contributed by Lukas
Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial...
CRO Week: Engaging Customers to Build Better Digital Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO
16 Aug 2019
Contributed by Lukas
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should imple...
CRO Week: Engagement & Optimizing Beyond the Website -- Paresh Mandhyan & Ashwin Gupta // VWO
15 Aug 2019
Contributed by Lukas
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should imple...
CRO Week: Reshaping Your Web Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO
14 Aug 2019
Contributed by Lukas
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should imple...
CRO Week: User Behavior Observation Best Practices -- Paresh Mandhyan & Ashwin Gupta // VWO
13 Aug 2019
Contributed by Lukas
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should imple...
CRO Week: How to build a CRO Roadmap -- Paresh Mandhyan and Ashwin Gupta // VWO
12 Aug 2019
Contributed by Lukas
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should imple...
How to Leave a Lasting and Impactful Impression -- Daniel Rodriguez // Alyce
09 Aug 2019
Contributed by Lukas
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to kn...
How Authenticity Improves Your Conversion Rates -- Daniel Rodriguez // Alyce
08 Aug 2019
Contributed by Lukas
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to kn...
Why E for Empathy Is the Missing Letter in Spelling ROI -- Daniel Rodriguez // Alyce
07 Aug 2019
Contributed by Lukas
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to kn...
How to Effectively Connect With Your Prospects -- Daniel Rodriguez // Alyce
06 Aug 2019
Contributed by Lukas
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to kn...
Why Building Real Relationships Is the Right Approach to Selling -- Daniel Rodriguez // Alyce
05 Aug 2019
Contributed by Lukas
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to kn...
Who's Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC
02 Aug 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing co...
Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
01 Aug 2019
Contributed by Lukas
Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps thei...
Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
31 Jul 2019
Contributed by Lukas
Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digita...
Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
30 Jul 2019
Contributed by Lukas
Today we discuss what it takes to land a great job in marketing. Joining us is Julie Puckett, the Founder and Partner at Blaze Search, which is a reta...
Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
29 Jul 2019
Contributed by Lukas
Today we discuss what it takes to land a great job in marketing with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive...
Fulbright Scholar Turned Social Impact Marketing Entrepreneur -- Dave Hanley // Tomorrow
26 Jul 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Join...
Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
25 Jul 2019
Contributed by Lukas
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, who is the founder of Amp My Content and ...
How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
24 Jul 2019
Contributed by Lukas
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, Founder of Amp My Content and Inbound Asc...
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked
23 Jul 2019
Contributed by Lukas
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is...
Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
22 Jul 2019
Contributed by Lukas
Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder...
Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
19 Jul 2019
Contributed by Lukas
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall ...
Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
18 Jul 2019
Contributed by Lukas
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall ...
From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp
17 Jul 2019
Contributed by Lukas
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Da...
From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting
16 Jul 2019
Contributed by Lukas
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Join...
How CallRail solved the marketing attribution problem -- David Schroeder // CallRail
15 Jul 2019
Contributed by Lukas
In today's Product Spotlight we're going to talk about the strategy and tools you need to properly attribute which of your marketing efforts are makin...
Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute
12 Jul 2019
Contributed by Lukas
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know ab...
Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute
11 Jul 2019
Contributed by Lukas
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know ab...
Content Marketing Week: Leveraging Content Production Resources -- Robert Rose // Content Marketing Institute
10 Jul 2019
Contributed by Lukas
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know ab...
Content Marketing Week: Building a Logical Content Strategy -- Robert Rose // Content Marketing Institute
09 Jul 2019
Contributed by Lukas
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know ab...
Content Marketing Week: The Content Marketing Landscape -- Robert Rose // Content Marketing Institute
08 Jul 2019
Contributed by Lukas
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know ab...
Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx
05 Jul 2019
Contributed by Lukas
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is...
FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx
04 Jul 2019
Contributed by Lukas
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is ...
100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC
03 Jul 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 15 months into publishing co...
Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6
02 Jul 2019
Contributed by Lukas
Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, the Founder of Grapevine 6, which is a content engagement ...
Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6
01 Jul 2019
Contributed by Lukas
Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platf...
Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora
28 Jun 2019
Contributed by Lukas
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, w...
Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora
27 Jun 2019
Contributed by Lukas
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, w...
Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights
26 Jun 2019
Contributed by Lukas
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment i...
Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech
25 Jun 2019
Contributed by Lukas
Today we continue discussing the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a un...
Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech
24 Jun 2019
Contributed by Lukas
Today we discuss the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique softwar...
What impact Will the 2020 Election Have on Social Media & Marketing -- Anthony Coppedge // Agile Marketing Consultant
21 Jun 2019
Contributed by Lukas
In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific...
Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle
20 Jun 2019
Contributed by Lukas
Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultanc...
The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle
19 Jun 2019
Contributed by Lukas
Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier,...
Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda
18 Jun 2019
Contributed by Lukas
Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's wor...
Branding Hill City: Gap Inc's Men's Apparel Startup -- Eric Toda
17 Jun 2019
Contributed by Lukas
Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Ai...
Handling Transitions at Growth Stage Companies -- Adam Sinnett // Amperity
14 Jun 2019
Contributed by Lukas
Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for C...
Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro
13 Jun 2019
Contributed by Lukas
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and U...
Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro
12 Jun 2019
Contributed by Lukas
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing ...
DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg
11 Jun 2019
Contributed by Lukas
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, Pres...
Why Companies Invest in Pre-Sale Data Collection & Enrichment -- Katie Bullard // DiscoverOrg
10 Jun 2019
Contributed by Lukas
Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Office...
Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch
07 Jun 2019
Contributed by Lukas
Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandov...
Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch
06 Jun 2019
Contributed by Lukas
In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval,...
Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions
05 Jun 2019
Contributed by Lukas
Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joinin...
Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions
04 Jun 2019
Contributed by Lukas
Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is...
+36K Downloads + My Sponsorship Strategy -- Month 14 (May 2019) Update -- Benjamin Shapiro // benjshap LLC
03 Jun 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing co...
Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing -- Barry Nolan // Swrve
31 May 2019
Contributed by Lukas
Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers...
Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing -- Barry Nolan // Swrve
30 May 2019
Contributed by Lukas
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customer...