MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
What impact Will the 2020 Election Have on Social Media & Marketing -- Anthony Coppedge // Agile Marketing Consultant
21 Jun 2019
Contributed by Lukas
In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific...
Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle
20 Jun 2019
Contributed by Lukas
Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultanc...
The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle
19 Jun 2019
Contributed by Lukas
Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier,...
Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda
18 Jun 2019
Contributed by Lukas
Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's wor...
Branding Hill City: Gap Inc's Men's Apparel Startup -- Eric Toda
17 Jun 2019
Contributed by Lukas
Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Ai...
Handling Transitions at Growth Stage Companies -- Adam Sinnett // Amperity
14 Jun 2019
Contributed by Lukas
Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for C...
Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro
13 Jun 2019
Contributed by Lukas
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and U...
Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro
12 Jun 2019
Contributed by Lukas
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing ...
DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg
11 Jun 2019
Contributed by Lukas
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, Pres...
Why Companies Invest in Pre-Sale Data Collection & Enrichment -- Katie Bullard // DiscoverOrg
10 Jun 2019
Contributed by Lukas
Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Office...
Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch
07 Jun 2019
Contributed by Lukas
Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandov...
Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch
06 Jun 2019
Contributed by Lukas
In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval,...
Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions
05 Jun 2019
Contributed by Lukas
Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joinin...
Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions
04 Jun 2019
Contributed by Lukas
Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is...
+36K Downloads + My Sponsorship Strategy -- Month 14 (May 2019) Update -- Benjamin Shapiro // benjshap LLC
03 Jun 2019
Contributed by Lukas
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing co...
Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing -- Barry Nolan // Swrve
31 May 2019
Contributed by Lukas
Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers...
Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing -- Barry Nolan // Swrve
30 May 2019
Contributed by Lukas
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customer...
Mobile Marketing Week: Using Mobile Geofencing & Location Data -- Barry Nolan // Swrve
29 May 2019
Contributed by Lukas
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customer...
Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications -- Barry Nolan // Swrve
28 May 2019
Contributed by Lukas
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customer...
Mobile Marketing Week: Moving to a Mobile-First Mindset -- Barry Nolan // Swrve
27 May 2019
Contributed by Lukas
Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the bigges...
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method
24 May 2019
Contributed by Lukas
Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who...
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
23 May 2019
Contributed by Lukas
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot, which is a leading...
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
22 May 2019
Contributed by Lukas
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading...
Brand Evaluation & Optimization -- Mitch Duckler // FullSurge
21 May 2019
Contributed by Lukas
In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm t...
Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge
20 May 2019
Contributed by Lukas
Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominant...
Event Marketing Week: The future of data & tracking at event -- Brent Turner // Cramer
17 May 2019
Contributed by Lukas
Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to kno...
Event Marketing Week: Deciding What Events You Should & Shouldn't Attend -- Brent Turner // Cramer
16 May 2019
Contributed by Lukas
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the...
Event Marketing Week: Optimizing Your Event Marketing Efforts -- Brent Turner // Cramer
15 May 2019
Contributed by Lukas
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the...
Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer
14 May 2019
Contributed by Lukas
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the...
Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer
13 May 2019
Contributed by Lukas
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Women in MarTech: Fail Fast & Move Forward -- Mary Beth McCabe // National University
12 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women in MarTech: Cross-Functional Marketer's Guide to Career Growth -- Vicki Brakl // MNI Targeted Media
11 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women In MarTech: Latina MarTech Exec and Mother of Three - Veronica Buitron // TangoCode
10 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women in MarTech: Having Fun and Finding Career Fit -- Adrienne Buhmann // Google
09 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women in MarTech Week: Finding an Authentic Exec Leadership Style - Paige O'Neill / Sitecore
08 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women in MarTech Week: Being Your Biggest Advocate - Tara Ryan // Swrve
07 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Women in MarTech Week: From Production Assistant to CEO - Katie Robbert // Trust Insights
06 May 2019
Contributed by Lukas
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the ...
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
03 May 2019
Contributed by Lukas
In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Fou...
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
02 May 2019
Contributed by Lukas
In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Gla...
April Update: Newsletter Launch and Increased Social Engagement
01 May 2019
Contributed by Lukas
In our monthly update we discuss how we make our sausage here at the MarTech Podcast and review our goals, progress, and work in various marketing cha...
Local Event Marketing Tech Stack -- Derek Andersen // Bevy
30 Apr 2019
Contributed by Lukas
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer com...
Building Local Communities From the Ground Up -- Derek Andersen // Bevy
29 Apr 2019
Contributed by Lukas
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer com...
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
26 Apr 2019
Contributed by Lukas
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in so...
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
25 Apr 2019
Contributed by Lukas
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in so...
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
24 Apr 2019
Contributed by Lukas
Joining us for our first AMA episode is Edward Ford, Marketing Director at Supermetrics, which is a tool for simplifying business reporting that conso...
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
23 Apr 2019
Contributed by Lukas
Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers s...
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
22 Apr 2019
Contributed by Lukas
Joining us today is Kristen Sosulski, who's a leading expert on data visualization. Kristen is an Associate Professor at NYU Stern and regularly consu...
Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots
19 Apr 2019
Contributed by Lukas
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about ...
Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4
18 Apr 2019
Contributed by Lukas
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about ...
Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3
17 Apr 2019
Contributed by Lukas
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about ...
Paid Social Week: How Dominant Are Facebook & Instagram for PPC? -- SoSo Sazesh // Growth Pilots
16 Apr 2019
Contributed by Lukas
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about ...
Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns -- SoSo Sazesh // Growth Pilots
15 Apr 2019
Contributed by Lukas
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about ...
Integrating Event Based Location Targeting & Analytics -- Jeff White // Gravy Analytics
12 Apr 2019
Contributed by Lukas
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. P...
Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics
11 Apr 2019
Contributed by Lukas
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. P...
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
10 Apr 2019
Contributed by Lukas
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software....
A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results
09 Apr 2019
Contributed by Lukas
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software....
Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast
08 Apr 2019
Contributed by Lukas
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career day is Jo...
How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch
05 Apr 2019
Contributed by Lukas
Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Co. is a...
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
04 Apr 2019
Contributed by Lukas
Joining us today is Jack Haldrup, the founder of Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Company is a...
How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey
03 Apr 2019
Contributed by Lukas
Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us...
Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey
02 Apr 2019
Contributed by Lukas
Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwart...
March Update: MarTech Podcast Is One Year Old!
01 Apr 2019
Contributed by Lukas
This is our 12th monthly update, which means the MarTech podcast is officially one year old! As a community, you've downloaded this podcast over 120,0...
Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon
29 Mar 2019
Contributed by Lukas
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon
28 Mar 2019
Contributed by Lukas
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Agile Marketing Week: Agile Content & Driving Sustainable Growth - Roland Smart // Pantheon
27 Mar 2019
Contributed by Lukas
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Agile Marketing Week: How to Approach Agile Transformations - Roland Smart // Pantheon
26 Mar 2019
Contributed by Lukas
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Agile Marketing Week: Applying Agile into the Marketing Operations - Roland Smart // Pantheon
25 Mar 2019
Contributed by Lukas
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know ab...
Facebook Week: Future of FB, IG, Whatsapp & Messenger - Akvile DeFazio // Akvertise
22 Mar 2019
Contributed by Lukas
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about lau...
Facebook Week: Analytics & Optimization Strategies for FB Ads - Akvile DeFazio // Akvertise
21 Mar 2019
Contributed by Lukas
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about lau...
Facebook Week: Creative Tips & Matching Ad Formats to your Funnel - Akvile DeFazio // Akvertise
20 Mar 2019
Contributed by Lukas
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about lau...
Facebook Week: Ad Targeting Methodologies & Hacks for FB - Akvile DeFazio // Akvertise
19 Mar 2019
Contributed by Lukas
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about lau...
Facebook Week: Social Media Advertising Landscape - Akvile DeFazio // AKvertise
18 Mar 2019
Contributed by Lukas
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about lau...
Email Week: Isn't email supposed to be dead? - Tracy Sestili // SparkPost
15 Mar 2019
Contributed by Lukas
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, s...
Email Week: How the biggest email sender in the world uses email - Tracy Sestili // SparkPost
14 Mar 2019
Contributed by Lukas
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, s...
Email Week: The Tech Behind Email Deliverability - Tracy Sestili // SparkPost
13 Mar 2019
Contributed by Lukas
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, s...
Email Week: Writing Email that Converts into Business Results - Tracy Sestili // SparkPost
12 Mar 2019
Contributed by Lukas
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, s...
Email Week: The Scope & Size of Email as a Channel -- Tracy Sestili // SparkPost
11 Mar 2019
Contributed by Lukas
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, s...
Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters
08 Mar 2019
Contributed by Lukas
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is&nb...
Career Day: Digital Marketing his way from the Jersey Shore to L.A. - Steve Weiss // MuteSix
07 Mar 2019
Contributed by Lukas
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is St...
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
06 Mar 2019
Contributed by Lukas
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publi...
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
05 Mar 2019
Contributed by Lukas
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publi...
Product Spotlight: Marketing Automation Made Easy Course (25% Off Promo Code: martech) // Magnus Unemyr
04 Mar 2019
Contributed by Lukas
In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Ma...
February Update: 100,000 Downloads
01 Mar 2019
Contributed by Lukas
In today's monthly review I discuss how we practice what we preach in the marketing of the MarTech Podcast. We're more than halfway through the first ...
Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast
28 Feb 2019
Contributed by Lukas
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an...
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
27 Feb 2019
Contributed by Lukas
Joining us today is Dave Snyder, CEO at CopyPress, to continue our conversation about content strategy, creation, distribution and optimization. CopyP...
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
26 Feb 2019
Contributed by Lukas
Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI-generating content marketing funnels. CopyPress is one of the most trusted co...
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost
25 Feb 2019
Contributed by Lukas
In today's Product Spotlight episode we get a guided tour of SparkPost - one of the world’s largest and most complex email, text and cross-channel m...
Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail
22 Feb 2019
Contributed by Lukas
Sponsored by CallRail.This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. ...
Telemarketing Week: Data & Analytics of Clean Telemarketing - Mark Sullivan // CallRail
21 Feb 2019
Contributed by Lukas
Sponsored by CallRail.This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. ...
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail
20 Feb 2019
Contributed by Lukas
Sponsored by CallRail.This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. ...
Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail
19 Feb 2019
Contributed by Lukas
Sponsored by CallRail.This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joini...
Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail
18 Feb 2019
Contributed by Lukas
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan...
Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU
15 Feb 2019
Contributed by Lukas
Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for C...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
14 Feb 2019
Contributed by Lukas
Today we finish our conversation with Mike Gunderson, President of Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail ...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
13 Feb 2019
Contributed by Lukas
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology: Direct Mail. Mike Gunderson is P...
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
12 Feb 2019
Contributed by Lukas
Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Cha...
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
11 Feb 2019
Contributed by Lukas
Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate p...
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
08 Feb 2019
Contributed by Lukas
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting [Rebroadcast]
07 Feb 2019
Contributed by Lukas
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of ...
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd
06 Feb 2019
Contributed by Lukas
Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is ...