Are you struggling to navigate the blurring lines between internal and external comms? Masters of Comms is pleased to welcome Amit Govind, Head of Internal Communication & Social Media at Tata Consultancy Services. In this episode we talk about the role of social media, mobile and storytelling in internal comms and unpack what goes into the practical process of making it a reality. Join us as we uncover the secrets to successful blended communication!00:30 Introduction of Amit Govind01:27 Understanding Tata Consultancy Services04:16 Blurring Lines Between Internal & External Comms05:53 The Role of Social Media in Internal Comms06:14 The Importance of Employee Engagement in Internal Comms07:49 The Impact of Mobile & Social Media in Communication10:05 The Power of Storytelling in Internal Comms10:23 Successful Vaccination Campaign – A Case Study13:04 The Role of Different Departments in Communication15:43 Challenges and Solutions in Blended Communication21:13 The Importance of Measurement in Blended Communication24: 21 Top 3 Recommendations for Successful Blended Communication27:45 Conclusion & Final Thoughts

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