Ep 622 - Am-I.Film (feat. Milo Reed)

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Matt and Shane's Secret Podcast 1h 15m 2 speakers 8 chapters transcribed 2 months ago
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What unusual marketing strategy did Milo Reed use for his film?

Matt McCusker 0:00
wild wild west and all right we're here milo what the fuck's up dude what's up man we've met under possibly the strangest circumstances of all time um just to give backstory but you're a filmmaker my last filmmaker as of now new new filmmaker i am sitting there i i remember i'm walking my dogs outside my dog was shitting get a message from kim condon she goes hey why she's like what the fuck is this and it was just i want a billboard downtown austin and it just says is ai conscious or it just had my face and i had you photoshopped a suit and tie on me yeah dude we were just talking a massive billboard in the absolute heart of downtown austin i thought i was being tricked by ai i'm like You thought this was an AI psyop or some shit?
Matt McCusker 0:49
I thought someone was using AI, like making a photo and was tricking people.
Oh, I got you.
Matt McCusker 0:54
So I was like, and here's the thing. I don't know if you know this about me. I lust for billboard exposure. No, I didn't know this. For real. I've talked about just getting a billboard for no reason and just putting my face on it when I used to live in Philadelphia. Yeah, there's the billboard. There's the billboard.
Milo Reed 1:09
Oh God, it's beautiful.
Matt McCusker 1:11
I've talked about this for years. I was like, I just want to get a billboard one day, put my face on it. And, but it's just advertised as nothing. And people were like, what the fuck is that? And just, I thought it was funny.
Dude, just to like freak people out on billboards.
Matt McCusker 1:23
You literally made my dream come true. I mean, the marketing, I've never seen better marketing. I was laughing with Gardini. I'm like, dude, I mean, there's something about the marketing I just love. It's just my face.
Dude, that fucking came out of me being so pissed off at marketing agencies. So like we were broke the entire time we were making this movie. We had no money. So yeah, explain the movie so people understand. Okay, so the movie's like this documentary. It's called Am I? Like a question about AI consciousness. And it's about my buddy, like one of my close friends from college who happens to be one of the leading AI consciousness researchers in the world. So I pretty much spent the last year just like figuring out what the fuck that was, what that meant to like study AI consciousness. whether AI could be conscious, all this stuff. And so like dove into those murky waters. But at the end of this, like when we were going through the edit, we finally got some cash from this, shout out Daniel Brockman, the skitzed out dude from Thailand, like cracked out, wears cat ears, like just chugging Coronas all day.
He's the man, like the man. And he just, he sent us some money because he liked this podcast that we were doing. And, uh, and so I was like, beautiful. Like we can finally, this came at the perfect time. We can like figure out how to market this thing. Cause we had to, we were just going to put it out on YouTube. Like we didn't want to go through the whole festival thing that would take a year, all that stuff. And so he sends us this cash and I start talking to these marketing agencies and they're like, yo, you're fucked bro. Like you have no money. Like call us back when you have 50 K we can't do anything for you. They were like, we can send out some emails and stuff, but like, yeah. And so I got like depressed for a week and I was like, fuck, we have not, like, we can't do anything.
I was just listening to that.
Matt McCusker 2:53
So you did the, you did the podcast first and then once he gave you money to the doc or you already had the doc?
No, so we already had the doc. The podcast we did because my buddy Cam was like, we can't wait a year to start talking about this stuff. So like most people, AI consciousness, like they've never even heard of it before. He's so deep in this world. He's like, this is about to blow up in whatever, a year, two years. If we don't start talking about this now, like, It's gonna pass us by. All the sort of like battle lines are gonna be drawn and it's gonna be old news. And so the compromise was like, let's do a podcast first where we can start talking about this stuff while we film the doc.

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