Jeff Vierling is the CEO of Tailwind Nutrition. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. ALL YOU NEED, ALL DAY. REALLY. Tailwind will match every donation to support every hospital! Tailwind hospital product donation 4:11 Jeff shares his hinge moment and the creation of Tailwind Nutrition. 6:22 The hinge moment in creating his business. 8:34 His perspective on entrepreneurship: “Just show up at the start line.” 11:08 “It didn’t happen overnight.” Jeff details the journey of creating his product. 16:04 The next step is helping athletes all around the world. 18:19 The overlap in being an endurance athlete and a business owner. 20:24 “Entrepreneurship is a solo sport.” 22:47 “Pushing a boulder uphill” in business. 24:10 Adapting to the needs of the customers. 25:59 How COVID-19 has affected his business. 29:27 Bringing Tailwind Nutrition into hospitals. 31:48 Persevering as a team through the pandemic. 35:05 Jeff’s view on exercise during the quarantine. 37:15 The importance of using a virtual platform to remain connected. 39:09 Problems are opportunities, not obstacles. 41:28 Jeff’s drive for community engagement. Join The Mental Toughness Newsletter and TEXT DRROBBELL to 33444 If you enjoyed this episode on Mental Toughness, please subscribe on itunes and leave a review! Dr. Rob Bell drrobbell.com

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