AI to ROI (fka Metrics that Measure Up)

AI-Native ERP vs. Legacy ERP: What's the Difference? with Santiago Nestares, Founder & CEO of DualEntry

17 Mar 2026

Contributed by Lukas

What does it actually mean for an ERP to be AI-native and why does it matter for your finance team? In this episode of the AI to ROI podcast, host Ray...

The Rise of the Chief AI Officer (CAIO)

10 Mar 2026

Contributed by Lukas

Is your company leaving money on the table by not having a Chief AI Officer? In this episode, Ray Rike and Peter Buchanan dig into groundbreaking rese...

The SaaS to AI-First Transformation - 3 Examples from Notion, Canva and ServiceNow

04 Mar 2026

Contributed by Lukas

This episode of the AI to ROI podcast, hosted by Ray Rike and Peter Buchanan, explores how leading SaaS companies are surviving the "SaaSpocalypse" - ...

AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design

02 Mar 2026

Contributed by Lukas

In this episode, our host Ray Rike sits down with Jacco van der Kooij, founde and CEO, Winning by Design, to discuss the real-world deployment of "Jac...

The Great AI War on Jobs

19 Feb 2026

Contributed by Lukas

Are we witnessing a productivity revolution or the greatest labor displacement in history?In this detailed episode of AI to ROI, Peter Buchanan and Ra...

SaaS to AI-First Transformation

12 Feb 2026

Contributed by Lukas

In the second episode of AI to ROI: The Big Story, Ray Rike and Peter Buchanan analyze the critical transformation required for traditional SaaS compa...

Navigating the Shift to AI-Powered Revenue Workflows - A CFOs Perspective with Drew Laxon, CFO Outreach

10 Feb 2026

Contributed by Lukas

In this episode of the AI to ROI podcast, host Ray sits down with Drew Laxton, CFO at Outreach, to explore the profound transformation of sales techno...

Context Graphs - AI’s Trillion-Dollar Technology

06 Feb 2026

Contributed by Lukas

In the first episode of the AI to ROI: Big Story podcast, our co-hosts Peter Buchanan and Ray Rike discuss the emerging importance of Context Graphs i...

Measuring the performance and business impact of AI agents - with Todd Olson, Founder and CEO Pendo

04 Feb 2026

Contributed by Lukas

Welcome to the first episode of AI to ROI, the newly re-imagined evolution of the highly successful Metrics That Measure Up podcast. In this launch ep...

The Strategic Future of FP&A - with Albert Gozzi, Founder and CEO Aleph

08 Oct 2025

Contributed by Lukas

The world of FP&A is having its day in the spotlight. New pricing models, a new focus on near real-time business planning, the increased focus on...

The Use and ROI of AI in Finance - with Sowmya Ranganathan, Former Controller OpenAI and CEO, Lumera

01 Oct 2025

Contributed by Lukas

Think about the unparalleled growth that OpenAI has experienced since the public introduction of ChatGPT on November 30, 2022. Now, think about being ...

The Role of FP&A in Business Strategy - with Christina Ross, Founder and CEO Cube

18 Sep 2025

Contributed by Lukas

Christina Ross is the founder and CEO of Cube. Prior to founding a SaaS platform purpose built for everyone of those companies still using Excel (majo...

Exit Ready Analytics - with Will Sullivan, Managing Partner at Predictive Analytics

19 Aug 2025

Contributed by Lukas

Exit Ready Analytics is a concept that any B2B SaaS company CFO and CEO should become familiar with before entering into any potential strategic c...

Real-time Data-Driven Insights and Decisions - with Josh Schauer, CFO insightsoftware

15 Aug 2025

Contributed by Lukas

Imagine leading Finance for a company that has made 31 acquisitions over the last six years. Then, imagine the challenges of having near real-time vis...

The Scaler Role, Personality Traits and Business Impact - with Casey Woo, Founder and CEO Operators Guild

17 Jul 2025

Contributed by Lukas

Casey Woo, Founder and CEO of the Operators Guild has a very interesting journey, from being a West Point cadet, a Harvard graduate, an investme...

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

11 Jul 2025

Contributed by Lukas

Melissa Howatson is the CFO of Vena Solutions, a $100M+ ARR cloud-based financial planning and analysis (FP&A) platform that helps companies strea...

B2B SaaS and AI-Native Pricing Frameworks - with Marcos Rivera, Founder and CEO Pricing I/O

02 Jul 2025

Contributed by Lukas

Marcos Rivera is the founder and CEO, Pricing I/O. Marcos has a long career as a B2B Software operating executive and now leverages that experience to...

Integrating GTM in a PLG Company - with Shane Murphy-Reuter, President GTM Calendly

18 Jun 2025

Contributed by Lukas

Shane Murphy-Reuter, GTM President at Calendly, has been part of multiple B2B SaaS companies during their hypergrowth phase, including Webflow, ZoomIn...

The Role of the Fractional CFO - with Josh Aharonoff, Your CFO Guy and Founder Mighty Digits

11 Jun 2025

Contributed by Lukas

Josh Aharonoff, better known as "Your CFO Guy" and the founder of Might Digits, a consultancy specializing in accounting, finance and fractional CFO s...

Revenue Recognition in B2B SaaS and Native-AI has never been harder - with Dan Miller, CFO RightRev

04 Jun 2025

Contributed by Lukas

Dan Miller, CFO at RightRev, has been at the center of Usage-Based Pricing, having served as CFO at Fastly and previously as VP of Finance and General...

Measuring and Forecasting Marketing ROI - with Pranav Piyush, Founder and CEO Paramark

23 May 2025

Contributed by Lukas

There is a famous saying that goes something like this "Half of my advertising (marketing) investment is wasted, the trouble is I do not know which ha...

B2B Marketing and AI trends with Sydney Sloan - Chief Marketing Officer at G2

16 May 2025

Contributed by Lukas

B2B Marketing and AI Trends are evolving rapidly in 2025, and who better to discuss those trends with than Sydney Sloan, Chief Marketing Officer at G2...

The Data Intelligence Market in 2025 - with Ben Eisenberg, CEO People Data Labs

08 May 2025

Contributed by Lukas

The Data and Sales Intelligence category includes a list of well known players such as ZoomInfo, Seamless and Apollo, and are now joined by new entran...

The CFO Journey from Private Equity Acquisition to Initial Public Offering (IPO) - with Bill Koefoed, CFO OneStream

29 Apr 2025

Contributed by Lukas

Bill Koefoed is the CFO of OneStream which went public in 2024 after being acquired by KKR in 2021. The CFO journey from being a Private Equity o...

Measuring the ROI of Transitioning from Outbound to Inbound GTM - with Aviv Canaani, CRO Datarails

10 Apr 2025

Contributed by Lukas

Aviv Canaani is the Chief Revenue Officer at Datarails who recently transformed their Go-to-Market motion to be primarily inbound from the traditional...

Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

01 Apr 2025

Contributed by Lukas

This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming S...

The Next Frontier of SaaS Pricing - with Bill Wilson, Pace Pricing

19 Mar 2025

Contributed by Lukas

SaaS Pricing is evolving to better align the value received to the pricing model. The trend to using new pricing models including Usage-Base Pric...

Next Generation ERP - with Sandeep Chopra, Co-founder and Co-CEO at Everest Systems

06 Mar 2025

Contributed by Lukas

Enterprise Resource Planning (ERP) has been the foundation for larger companies dating back to the introduction of SAP R-3 in the late nineties. Sande...

Rule of X - with the co-author, Sam Bondy, Bessemer Venture Partners

20 Feb 2025

Contributed by Lukas

The Rule of X is a recently published SaaS metric that factors in the relevant importance of growth rate and operating profitability for B2B SaaS comp...

State of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at Navattic

07 Feb 2025

Contributed by Lukas

SaaS buyers complete ~70% of the buying process before they speak to a vendor's sales organization. As a result more and more SaaS companies are lever...

B2B Sales Elixir of AI + Collective Intelligence with Stephen Messer, Founder and CEO Collective[I]

23 Jan 2025

Contributed by Lukas

The possibilities of combining AI with the collective intelligence from hundreds of B2B companies to increase their customer acquisition efficiency ar...

The Role of a SaaS Acquisition Marketplace - with Andrew Gazdecki, Founder and CEO Acquire

16 Jan 2025

Contributed by Lukas

SaaS company acquisition velocity will increase in 2025 and the role of marketplaces purpose built for buyer and sellers will become a must visit for ...

Building and Growing a Media Network Inside a SaaS Company - with Rob Litterst, Head of Growth HubSpot Media Network

18 Dec 2024

Contributed by Lukas

HubSpot was an early mover in building a media asset inside a B2B SaaS company with the purchase of The Hustle in 2021. Rob Litterst is the Head of Gr...

AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners

13 Dec 2024

Contributed by Lukas

AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners was a top rated session at SaaS Metri...

The Future of SaaS Events - with Poya Osgouei

01 Dec 2024

Contributed by Lukas

Poya Osgouei has been responsible for securing sponsorships for some of the largest B2B events including SaaStr, Lenny's and Friends Summit, Elevate b...

The Evolution of Variable Pricing Models & Revenue Management with Apurv Bansal - Founder and CEO Zenskar

20 Nov 2024

Contributed by Lukas

As SaaS pricing evolves to be more variable in nature, such as in Usage-Based Pricing or Value-Based Pricing the requirements for a more flexible bill...

SaaS Reporting Roadmap with J.T. Cecchini - CEO LevelUp Finance

05 Nov 2024

Contributed by Lukas

As B2B SaaS companies scale beyond $20M the complexity of their internal process, systems and SaaS metrics calculations become much more comple...

SaaS CEO and CFO Collaboration - with Godard Abel and Chad Gold, CEO and CFO G2

29 Oct 2024

Contributed by Lukas

Godard Abel, CEO of G2 and Chad Gold, CFO at G2 led a session at SaaS Metrics Palooza 24'. This is an audio only version of their fireside chat w...

Farmville to Finance - The career Journey of Siqi Chen, Founder and CEO Runway

23 Oct 2024

Contributed by Lukas

Imagine a career journey starting as a software developer at NASA, then a B2C video service developer, moving on to the role of a general manager at g...

B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

01 Oct 2024

Contributed by Lukas

Bill MaCaitis the former Chief Revenue Officer at Slack, and previously the CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce joins our...

The State of SaaS & AI - By the Numbers with Brad van Leeuwen, Co-Founder and COO Cledara

25 Sep 2024

Contributed by Lukas

Brad van Leeuwen, Co-Founder and COO- Cledara has built a business helping 1,000 customers in over 30 countries manage their SaaS expenses. This ...

Corporate Gifting and the Impact on Pipeline Performance - with Kris Rudeegraap , Co-Founder and Co-CEO Sendoso

18 Sep 2024

Contributed by Lukas

Kris Rudeegraap, co-founder and co-CEO at Sendoso viewed the emergence of Sales Engagement Platform technology as the beginning of the end for email b...

Virtual Product Tours and Demonstrations - with Andrea Wunderlich, Maxio

09 Sep 2024

Contributed by Lukas

How have product demonstrations evolved in today's buyer self-directed buying process? Andrea Wunderlich leads the product and customer marketing func...

Evolution of a Public Relations Marketplace - with Gregory Galant, Founder and CEO, Muck Rack

28 Aug 2024

Contributed by Lukas

Greg Galant, Founder and CEO at Muck Rack created the industry's first Public Relations (PR) marketplace for journalists looking for great articles an...

Creating a Metrics Centric Culture - Jay Topper, Chief Customer Officer, Fabric

20 Aug 2024

Contributed by Lukas

How to create a "metrics-centric" business culture - a topic that Jay Topper, Chief Customer Officer at Fabric, and Ray our host cover in great detail...

Entering the U.S. SaaS Market from Europe - with Niclas Lilja, Founder and CEO Younium

13 Aug 2024

Contributed by Lukas

Niclas Lilja, Founder and CEO at Younium recently joined our host, Ray Rike on the Metrics that Measure Up podcast to discuss his decision to re-locat...

The Global Sales Tax Challenge for SaaS Companies - with Michelle Valentine, Founder and CEO Anrok

06 Aug 2024

Contributed by Lukas

Michelle Valentine, Founder and CEO of Anrok is taking on the Sales Tax compliance challenges for B2B SaaS companies. Global Sales Tax compliance...

Managing the journey from start-up to IPO and beyond - with Henry Schuck, Founder and CEO ZoomInfo

30 Jul 2024

Contributed by Lukas

Henry Schuck, Founder and CEO has been leading ZoomInfo since he first founded the company in his law school dorm room through multiple funding r...

The Start-Up CEO Field Guide - with Matthew Blumberg, Founder and CEO Bolster

22 Jul 2024

Contributed by Lukas

Matthew Blumberg, author of the Start-Up CEO Field Guide and founder of Bolster provides his insights and highlights from his series of books for star...

Entering a Mature FP&A Market as a Start-Up - with Julio Martinez Co-Founder and CEO, Abacum

16 Jul 2024

Contributed by Lukas

Julio Martinez, Founder and CEO of Abacum has been involved in Finance for most of his career. He then transitioned into the technology industry and w...

Selling Business Value to the CFO and CRO - with Sean Brophy, Head of Global Sales, Pigment

09 Jul 2024

Contributed by Lukas

Sean Brophy, the Head of Global Sales at Pigment joins our host, Ray Rike to discuss selling the Return on Investment of Financial Planning, Modeling,...

2024 B2B SaaS Sales Benchmarks- with Sally Duby, Chief Sales Officer - The Bridge Group

02 Jul 2024

Contributed by Lukas

Sally Duby, Chief Sales Officer at The Bridge Group shares the latest SaaS Account Executive Benchmark Report based upon their research which they hav...

The Evolution of B2B Software Reviews - with Godard Abel, G2 Founder and CEO

26 Jun 2024

Contributed by Lukas

Godard Abel, Founder and CEO of G2 is a pioneer in the world of B2B Software and SaaS reviews joins our host, Ray Rike to discuss the benefits of bein...

Scaling Sales Leadership to IPO and Beyond - with Ryan Meadows, SVP Sales Klaviyo

18 Jun 2024

Contributed by Lukas

B2B SaaS company IPOs in 2023 and 2024 are like those mythical creatures from a time long ago - you hear a lot about them but seldom see them today! K...

Selling to the CFO - with Tim Riitters, CFO at Gong

12 Jun 2024

Contributed by Lukas

Tim Riitters, CFO at Gong sits down with our host Ray Rike to discuss the keys to successfully selling to a CFO. Tim provides a unique perspective as ...

The Future of B2B Events - with Patrick Smith, CMO at Cvent

07 Jun 2024

Contributed by Lukas

Patrick Smith, Chief Marketing Officer at Cvent joined our host Ray Rike to discuss the Future of B2B Events   including the latest tre...

The State of Global Hiring - with Tony Jamous, Founder and CEO Oyster HR

05 Jun 2024

Contributed by Lukas

Tony Jamous, Founder and CEO Oyster HR share his insights on the global employee strategy imperative and his insights into why global employment is so...

The Journey to Head of Marketing - with Brandon Redlinger, VP Marketing Chili Piper

29 May 2024

Contributed by Lukas

Brandon Redlinger, Vice President of Marketing joins our host Ray Rike to discuss his journey to becoming the head of marketing for Chili Piper, a lea...

The Evolution of Revenue Operations - with Henry Mizel, SVP RevOps at Apollo

22 May 2024

Contributed by Lukas

Henry Mizel, the Senior Vice President of Revenue Operations and Partnerships at Apollo.io has over 8 years of experience as a Revenue Operations prof...

Role of a Private Equity Operating Partner - with Paul Stansik, Partner ParkerGale Capital

15 May 2024

Contributed by Lukas

Private Equity (PE) firms are becoming a larger part of the exit optionality for B2B SaaS Founders and CEOs. Over the past few years, P...

AI Enabled Customer Communications - with David Daneshgar, Co-Founder and CEO Whippy

08 May 2024

Contributed by Lukas

How does being a World Series of Poker champion influence the entrepreneurial journey? That was one of the surprising insights that David Daneshgar, ...

The Challenges of a Start-Up entering a Mature Market - with Nicolas Kopp, Founder and CEO Rillet

25 Apr 2024

Contributed by Lukas

Nicolas Kopp is the Founder and CEO of Rillet - with the vision to help recurring revenue companies leverage a Financial Management Platform purpose-b...

Building a Community for B2B Marketers - with Dave Gerhardt, Founder and CEO Exit Five

16 Apr 2024

Contributed by Lukas

Dave Gerhardt, the founder and CEO of Exit Five, former Chief Marketing Officer at Privy, and Chief Brand Officer at Drift discusses the challenges, o...

Original Research as a Content Marketing Asset - with Becky Lawlor, Redpoint Content

09 Apr 2024

Contributed by Lukas

Becky Lawlor is the founder, of Redpoint Content, which advises and assists technology companies by providing original research services and content m...

Cloud Service Agreement Benchmarks - with Jake Stein, Founder and CEO Common Paper

02 Apr 2024

Contributed by Lukas

Jake Stein, Founder and CEO Common Paper is a multiple time founder of B2B SaaS companies including his third with the goal to help standardize Master...

The Next Generation of Customer Success - with Jamie Davidson, Founder and CEO Vitally.io

27 Mar 2024

Contributed by Lukas

Jamie Davidson is a two-time Chief Technology and after his stint as a first Chief Customer Officer decided that Customer Success technology needed a ...

The Impact of AI on Customer Communications - with Craig Walker, Founder and CEO Dialpad

20 Mar 2024

Contributed by Lukas

Craig Walker, Founder and CEO of Dialpad has trained their artificial intelligence foundational model using over 6 Billion minutes of customer convers...

Ecosystem-Led Growth - with Bob Moore, Founder and CEO Crossbeam

12 Mar 2024

Contributed by Lukas

Ecosystem-Led Growth is an evolution of Partner-Led Growth and is the vision of Bob Moore, Founder and CEO of Crossbeam and the author of Ecosystem-Le...

Data and Diagnosis-Driven Selling - with Mark Petruzzi, Author

06 Mar 2024

Contributed by Lukas

Mark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co...

Accelerating Growth in a Cautious Capital Environment - with Hayden Stafford, President and CRO Seismic

27 Feb 2024

Contributed by Lukas

Hayden Stafford is the President and Chief Revenue Officer of Seismic, a leading Sales Enablement Platform. He recently dropped by the Metrics that Me...

Has SaaS lost Go-to-Market Fit - with Jacco van der Kooji, founder and CEO Winning by Design

23 Feb 2024

Contributed by Lukas

Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.During this episode...

Customer Subscription Financing - with Alex Sandkuhl, Founder and CEO Keystone Growth

14 Feb 2024

Contributed by Lukas

Customer Subscription financing is an innovative way to increase cash reserves in a non equity dilutive manner and not incurring the high interest rat...

Marketing Metrics to Deliver Growth Efficiency - with Kelly Hopping, CMO Demandbase

12 Feb 2024

Contributed by Lukas

Kelly Hopping recently assumed the role of Chief Marketing Officer at Demandbase discusses a wide variety of topics that are critical to the modern B2...

The Evolution of FP&A in SaaS - with Philip Watson, CFO Paddle

31 Jan 2024

Contributed by Lukas

Philip Watson, the CFO at Paddle and formerly the head of FP&A at ZoomInfo discusses how the role of FP&A evolved at ZoomInfo from the early d...

The Future of Sales Execution - with Manny Medina, Founder and CEO Outreach

23 Jan 2024

Contributed by Lukas

Manny Medina, the founder and CEO of Outreach discusses the state of B2B Sales, the future of sales execution software and how AI will impact both.Man...

The Evolution of Customer Success - with You Mon Tsang, Founder and CEO ChurnZero

17 Jan 2024

Contributed by Lukas

You Mon Tsang is the founder and CEO of ChurnZero. During this episode, You Mon and our host, Ray Rike discuss the following topics:How the role of Cu...

Full Funnel Analytics with Helen Lin, Founder and CEO Discern.io

03 Jan 2024

Contributed by Lukas

Helen Lin is the founder and CEO of Discern. As a business end-user of business performance data, she discovered that the data required for analysis w...

Building a Brand and Efficient Growth Simultaneously, with Randy Wootton, CEO Maxio

29 Dec 2023

Contributed by Lukas

Randy Wootton, the CEO of Maxio is a multiple-time B2B SaaS CEO. However, his current role is unique in that within six months of taking on the role, ...

Corporate Venture Capital Investing at Microsoft - with Peter Berg, Managing Partner at M12

20 Dec 2023

Contributed by Lukas

Peter Berg, Managing Partner at M12 - the Microsoft corporate venture capital arm joins our host, Ray Rike to discuss the trends and measurements of s...

B2B Demand Generation Investment and Performance Trends - with Kevan Savage, The Alexander Group

12 Dec 2023

Contributed by Lukas

Kevan Savage, Principal of the Marketing practice at the Alexander Group shares the results of the research and associated report from the Alexander G...

Cloud Computing Cost Management - with Phil Pergola, CEO CloudZero

28 Nov 2023

Contributed by Lukas

Phil Pergola, CEO at CloudZero shares his unique insights into how to better understand, manage, and reduce the Cost of Goods Sold associated with usi...

Measuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing Officer

23 Nov 2023

Contributed by Lukas

On this episode, we are joined by Udi Ledergor, the Chief Marketing Officer at GONG responsible for first creating the Conversational Intelligence cat...

Present SaaS Metrics Like a Pro - with Dave Kellogg

16 Nov 2023

Contributed by Lukas

Dave Kellogg is the author of Kellblog, Executive in Residence at Balderton Capital, multiple time SaaS CEO, investor and an OG for all things SaaS Me...

The Science of Scaling - with Mark Roberge, Stage 2 Capital

08 Nov 2023

Contributed by Lukas

The Science of Scaling, was a session delivered by Mark Roberge at SaaS Metrics Palooza 23'. In this episode, Mark discusses a math centric approach...

The Evolution of the SaaS CFO Role - with Chad Gold, Salesloft

24 Oct 2023

Contributed by Lukas

Chad Gold, the CFO at B2B SaaS Sales Engagement Platform leader Salesloft, shares how the role of a SaaS CFO has evolved over the last few years.Chad ...

The Journey to a B2B SaaS CFO Role - with Michael DiFilippo, Invoca

18 Oct 2023

Contributed by Lukas

Michael DiFilippo, Chief Financial Officer at Invoca shares his journey to becoming a B2B SaaS CFO and how the role has evolved over the last ten year...

SEO in the Age of AI - with Aidan Shaw, Founder and CEO Myst Marketing

05 Oct 2023

Contributed by Lukas

Aidan Shaw, founded Myst Marketing to help B2C and B2B companies take advantage of the global pool of SEO resources around the world, while also exper...

Mostly Metrics - The Creator's Challenges with CJ Gustafson

26 Sep 2023

Contributed by Lukas

CJ Gustafson, CFO at PartsTech and the creator of the Mostly Metrics Newsletter and Run the Numbers podcast joins our host Ray Rike on this episode to...

Hacking SaaS - with Eric Mersch, author and Partner FLG Partners

19 Sep 2023

Contributed by Lukas

Eric Mersch is the author of "Hacking SaaS" and a partner at FLG Partners. Eric joined our host, Ray Rike to discuss the details behind the thought pr...

Turning Credit Card Payment Processing Fees into Revenue - with Caleb Avery, Founder and CEO Tilled

13 Sep 2023

Contributed by Lukas

Caleb Avery, Founder and CEO at Tilled shares how B2B SaaS companies can turn credit card payment processing fees from an operating expense into reven...

Opportunity Funnel Signals and Metrics - with Bill Kantor, Founder and CEO Funnelcast

22 Aug 2023

Contributed by Lukas

Bill Kantor, the founder, and CEO of Funnelcast is applying the lessons he learned about statistical process controls in the hardware industry to the ...

The impact of being a Product Manager and VC on before becoming a B2B SaaS Founder - with Alok Goel, Founder and CEO DriveTrain

02 Aug 2023

Contributed by Lukas

Alok Goel, Founder and CEO of Drivetrain.ai shares how his roles as a product manager at Google and then a Venture Capitalist informed his journey as ...

B2B Technology Equity Trends - with Peter Walker, Head of Insights Carta

25 Jul 2023

Contributed by Lukas

Peter Walker, Head of Insights at Carta the industry-leading Equity Management Platform shares equity valuation insights and data from the 36,000+ cus...

Scaling from $50M to $500M with a PLG Motion - with Carilu Dietrich, former Atlassian CMO

20 Jul 2023

Contributed by Lukas

Product-Led Growth (PLG) is viewed as a new Go-to-Market motion by many - but to Carilu Dietrich it was her reality as the Chief Marketing Officer for...

Community + Content + Event Lead Growth - with Anthony Kennada, Founder and CEO AudiencePlus

11 Jul 2023

Contributed by Lukas

Anthony Kennada, is the founder and CEO of AudiencePlus and formerly the Chief Marketing Officer at Hopin and Gainsight...quite the pedigree!Anthony j...

What a Unicorn Knows - with Pablo Dominguez, Insight Partners

05 Jul 2023

Contributed by Lukas

What a Unicorn Knows is a best selling book by Pablo Dominguez, Operating Partner at Insight Partners on how leading entrepreneurs use lean principles...

The JOLT Effect - with Matt Dixon, Author

29 Jun 2023

Contributed by Lukas

Matthew Dixon is the author of The Challenger Sale, The Challenger Customer, and now he adds The JOLT Effect to his list of best-selling books for B2B...

Ideal Customer Profile Defined by Net Revenue Retention - with Dan Sperring, Founder and CEO Align

20 Jun 2023

Contributed by Lukas

Defining the Ideal Customer Profile (ICP) is a hot topic in almost every early-stage B2B SaaS company. It begins with some assumptions and then is ref...

The potential of AI for B2B Marketers - with Paul Roetzer, Founder and CEO Marketing AI Institute

14 Jun 2023

Contributed by Lukas

ChatGPT and Artificial Intelligence (AI) are at the forefront of the majority of strategic discussions across the B2B SaaS and Cloud industry.Paul Roe...

Microsoft Product Leader to SaaS Founder - with Anand Subbaraj, Founder and CEO Zuper

06 Jun 2023

Contributed by Lukas

Imagine being a senior product leader at Microsoft for one of the leading "cloud products" in the industry, Azure Data Factory, and deciding to leave ...