This episode was originally an interview conducted by Professor Dominic Morais of Trinity University as part of a research project on online fitness businesses. Professor Morais' questions highlighted many aspects of Mind Pump's origins, growth and business philosophy and practices. This episode provides the most in-depth behind the scenes look at the business of Mind Pump released to date. The State of Mind Pump. (2:03) How does podcasting fit into their revenue stream? (6:05) What lead them to getting a marketing team? (7:10) The importance of “lead magnets” for their business growth. (12:24) The super hero origin story of Mind Pump. (14:50) Wisdom vs. knowledge: Its significance in the rise of the podcast. (19:25) How do they convey the art of credibility to their audience? (22:52) A melting pot of health and fitness people in one spot. The Mind Pump Private Forum and how they curated a “tribe.” (28:19) The watershed moments in their business. (33:00) What markers did they pay attention to early on and do they tailor to their audience? (44:30) The order of operations behind how they package their MAPS Fitness Programs. (48:25) How do they vent sponsors and ultimately choose which ones to work with? (1:01:05) Featured Guest/People Mentioned: Dominic G. Morais (@MoraisDG) Twitter Craig Capurso (@craigcapurso) Instagram Dr. Justin Brink (@premiere_spine_sport) Instagram Dr. Jordan Shallow D.C (@the_muscle_doc) Instagram Ben Greenfield (@bengreenfieldfitness) Instagram Robert Oberst (@robertoberst) Instagram Links/Products Mentioned: Four Sigmatic **Code “mindpump” for 15% off** Vuori Clothing Felix Gray ** FREE Shipping & FREE Returns** Thrive Market ** Free 1 month membership, $20 off first 3 orders of $49 or more Plus free shipping** Smart Drug Smarts: #125: EXERCISE AND COGNITION Mind Pump Ep. 538: What the Health Review & MORE MAPS Fitness Products Mind Pump FREE Resources – Everything You Need to Know to Reach Your Fitness Goals Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Strong, an expertly programmed and phased strongman inspired training program designed in collaboration with World’s Strongest Man competitor Robert Oberst to trigger new muscle building adaptations and get you STRONG. Get it at www.mapsstrong.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com/mindpump Use the code “mindpump” for 20% off. Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

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“What did the council decide on item 42?” — answered with the speaker and the moment.