“If you want specific outcomes in your life, then you are a designer.”These are the immortal words of Canadian multi-hyphenate visionary, Bruce Mau. From architecture to advertising to product design, Bruce has worked across a broad spectrum of disciplines that have changed the way we approach problems and see the world. His name is exalted by many and yet unfamiliar to others. What is certain, however, is that the impact of his work has been felt around the world. He is the one who Coca-Cola asked to restructure their entire organization and identity towards sustainability. He was the one who city planners from Mecca (yes, the Mecca—Islam’s holiest city) approached him to redesign the Hajj, and after 36 years of civil war, he was the guy that Guatemala commissioned to literally rebrand the country and its ability to hope for the future. These are but a few projects that illustrate the scale and influence of Bruce’s work. And yet for someone whose accomplishments have had such an impact, it is perhaps his approach to his work that Bruce is most admired for. A radical optimist, his belief is that designers do not have the luxury of cynicism if we want to change the world. It’s a tough pill to swallow when you consider the times that we live in today, but Bruce charges forward.On today’s episode, Lance is joined by the legendary designer to discuss his illustrious career, the power of optimism, and the making of the first feature-length documentary on him, MAU.

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