Player development starts long before players step onto the pitch. In this episode, Gary Curneen sits down with Herman Ottosson, Technical Director at Mjällby AIF Academy in Sweden, to explore one of the most innovative coach development environments in European football. Rather than relying on rigid curriculums or copied training sessions, Herman explains how Mjällby develops adaptable coaches, creates ownership with players, and builds an academy culture centered around reflection, accountability, and continuous improvement. Topics include: Why coaches should design sessions around their own players—not YouTube drills. Building development environments instead of chasing results. Relative freedom versus fixed curriculums. The Ballon d'Or Project and player ownership. Video feedback for coaches and players. Creating honest conversations through IDPs. Coach education systems that actually change behavior. Why the best academies develop coaches first. Whether you're a technical director, academy coach, or club leader, this episode is packed with practical ideas that can transform your environment.

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