When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal brand" is a tool that can help you leapfrog in your career. This Help Wanted episode is proof - and Money Rehabbers have to hear it. When Nicole and Entrepreneur Magazine editor in chief Jason Feifer get a listener-submitted question about building a personal brand on their podcast Help Wanted, they decide to phone-a-friend: Aliza Licht, an incredible marketing guru. Jason, Nicole and Aliza take the caller through an exercise that you can use to build your reputation, get recognition for the work you love and secure the opportunities you've always wanted. Find Aliza's latest book, On Brand, here: https://alizalicht.com/on-brand Subscribe to Help Wanted here: https://link.chtbl.com/85RcT5bT

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