Turning Brows Into a Billion-Dollar Business: Anastasia Soare on Building Anastasia Beverly Hills
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I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand. It's time for some money rehab. Today I sit down with the woman that Oprah called the queen of brows, Anastasia Soiree, the founder of Anastasia Beverly Hills. And if you're wondering to yourself, can brows really be big business? Well, Anastasia scaled her company to a reported $3 billion valuation. And today she tells me how she did it. From growing up in communist Romania to building one of the most successful beauty brands in the world, Anastasia shares the negotiation tactics that she used early on to get partners to take a chance on her and what financial moves she made before taking a bet on herself. We also talk about the time she fired her own daughter, whether romantic relationships are a distraction in business, and how the heck she cultivated such an amazing celebrity client list that features names like Kris Jenner, Jennifer Lopez, Hailey Bieber, and more.
Plus, we do a very special edition of Bullish or Bearish, where I ask Anastasia to rate beauty trends today. So whether you're interested in the beauty industry or just profitable businesses, this conversation has something for everyone. All this after a word from our sponsors. I am so excited you head up to Big Sur with my husband this fall. We are celebrating our anniversary. And while I will miss the little mush so much, we are also really excited to have a little parents time. We deserve that. But you know, it got me thinking about this feeling when you walk out of the door for a what your blaze is doing while you're gone. Well, it turns out it could be working for you. I've been hosting on Airbnb for forever now, and I tell all of my friends to do the same because it's an amazing way to make passive income from an asset you already have, your home.
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