Hit movies and killer birthdays (WS)

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BBC World Service promo 0:00
Thank you for downloading from the BBC. For details of our complete range of podcasts and our terms of use go to bbcworldservice.com slash podcasts.
Angela Saini 0:11
You've downloaded more or less a lone statistical sloop adrift on a sea of nonsense. In this week's episode we're talking blockbuster movies and killer birthdays. For the next 10 minutes, you're with more or less the Numbers programme. Well, I say Numbers programme, but we're so much more than that. In fact, this is how the head of the BBC World Service described our creation.
Unknown 0:37
There was an idea to bring together a group of remarkable people. So when we needed them, they could fight the battles that we never could.
Angela Saini 0:55
Movie fans might notice that this also happens to be how Samuel L. Jackson's character in the blockbuster movie The Avengers described the creation of S.H.I.E.L.D., a shadowy crime-fighting agency that makes use of superheroes like Iron Man and the Hulk. This programme's not all that different. I'm Angela Saini, or if you prefer, Statwoman. And if you recognise that clip from The Avengers, you're certainly not alone. When it came out earlier this year, it set a new record in America for box office takings over an opening weekend. And it's already the third highest grossing film of all time in the whole world, even though it hasn't been released everywhere yet. But how impressed should we be by that?
Angela Saini 1:39
After all, the prices of most things, including cinema tickets, go up over time. So we should expect films to make more and more in dollar amounts, just as we should expect a steady stream of new records for the highest-earning company or the most expensive painting sold at auction. So a better question might be this. What's the highest-grossing film of all time if you adjust for inflation? That's a question we asked our reporter Charlotte MacDonald to investigate.
Unknown 2:08
Or as Hollywood might have it... In a world where numbers betray, where nothing is as it seems, and everything you think you know is wrong... Charlotte MacDonald has one week to find one answer. The truth.
Charlotte MacDonald 2:34
Actually, my quest was a lot easier than you might think, because there's one film which everyone in Movie Land seems to agree is the highest earner of all time, if you adjust for inflation. Cue music.
Charlotte MacDonald 2:53
Yes, it's Gone With The Wind, starring Clark Gable and Vivian Leigh. According to Guinness World Records, it's made over $5 billion worldwide at today's prices. But how confident can we be about that number? I mean, the film was released over 70 years ago. Well, that is a good question. And I asked Guinness World Records for that evidence, and they couldn't, or at least they didn't, provide any. So I decided to change my quest. Wait a minute, are you allowed to do that? It's a plot twist. OK, go ahead. I decided the question I should really be asking is this. How much money did Gone With The Wind really make? And let's stick to its biggest market, the US, to give ourselves a fighting chance of arriving at a firm figure.
Charlotte MacDonald 3:35
This is even better than a movie. I'm gripped already. Thanks. I started by looking at old copies of Variety, which published annual tables showing what each studio made from each of its movies as far back as 1939. when Gone With The Wind came out. But the amounts listed in Variety seemed way lower than they should be. If Gone With The Wind was really the colossal money spinner we all think it was, I needed help. So, like any self-respecting movie heroine, I called for my trusty sidekick, Bruce Nash from the entertainment data website The Numbers, and we worked on the case together.
Bruce Nash 4:09
If you look back at 1939, films were distributed in a very regional basis. So there was an office, let's say, in Chicago... It had deals with the movie theatres. And then the theatres would pay a rental for, essentially for renting the print. So of every dollar that somebody spent on a movie ticket, the studio might get 45 cents.
Charlotte MacDonald 4:30
Which is why those variety numbers are so low. They aren't box office takings, like the data we have for modern movies. But a percentage of box office takings, the percentage the studio got back from the cinemas.

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