Google Search Gets AI Makeover & Pizza Hut’s Retro Revival

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Morning Brew Daily 29 min 3 speakers 2 chapters transcribed 3 months ago
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What are the implications of Meta's restructuring and AI job cuts?

Unknown 0:01
Marketers, tell us if this sounds familiar. You invest in something that seems incredible, like millions of views, but then don't see any revenue. Instead, invest in what looks good to your CFO. LinkedIn ads generates the highest ROAS of all major ad networks. Spend $250 on your first campaign on LinkedIn ads and get a $250 credit. Just go to linkedin.com slash MBD. That's linkedin.com slash MBD. Terms and conditions apply.
Neil Freiman 0:28
Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Amazon is removing support for old Kindles. Can it not e-read the room? Then Google just changed search forever.
Toby Howell 0:40
It's Wednesday, May 20th. Let's ride.
Neil Freiman 0:47
Good morning and happy Wednesday. Two more days until the long weekend, we got this. So you've heard of girl dinner, but do you know about boy kibble? It's the new food trend taking over social media, the Wall Street Journal reported. Essentially, it's super customizable bowl slop, typically anchored by ground beef and rice as a base than any veggies and sauce combos you wanna throw on top. It's often accompanied on the side by another big trend on social media, cucumber salad. Gen Z boys are the primary consumers of boy kibble, but plenty of women have embraced it too. Toby, what's this obsession with a dish that looks like something you'd feed your dog?
Toby Howell 1:25
I'm just going to tell you, my fiance is going out of town for her bachelorette today in a bowl of lightly seasoned beef and rice is calling my name in the future. Here's my contribution to the boy kibble discourse. If you put a runny egg on it and any sort of herb, it's okay. White rice and beef, kind of sad, kind of boring, but white rice, beef, an egg, and some green onions, you're nearly to a bulgogi bowl at that point. But the reason why I'm team boy kibble and the reason why so many people are team boy kibble is it's efficient. You don't have to think about things. It is budget friendly. It's macro-friendly as well. It's very easy to know what you're eating when you just reduce the amount of ingredients.
Toby Howell 2:04
So I am Team Boy Kibble for life and will be indulging at a later date this week. And now a word from our sponsor, LinkedIn Ads. Neil, did you ever invest in something that just didn't live up to the hype? Yes, a young writer slash social media account manager. They sound like a real jerk, but a great podcaster. That's the same feeling marketers get when they optimize for the numbers that look great, impressions, reach, and reactions, but then it doesn't show revenue.
Neil Freiman 2:30
LinkedIn Ads helps you invest in what looks good to your CFO. They generate the highest ROAS, 121% of all major ad networks, reach the right buyers with LinkedIn Ads. You can target by company, industry, job title, and more.
Toby Howell 2:44
Spend $250 on your first campaign on LinkedIn ads and get a $250 credit for the next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply. Google search is getting a makeover. The blue links are out and AI is in. And the biggest change to its search box since it launched over 25 years ago, when you search for Morning Brew Daily's latest episode, you won't be greeted by a wall of links anymore, at least not in the top slot. Instead, you'll increasingly enter an interactive experience that's become familiar to AI chatbot users the company announced at its I.O. conference yesterday. The changes will show up in minor ways, like a dynamically expanding search box to accommodate longer natural language requests, or in more major ways, like being able to upload photographs and videos directly into your queries, then ask follow-up questions all within the main search page.
Toby Howell 3:38
Eventually, Google wants you, the human, to stop searching altogether. Instead, AI agents could stay on top of which West Village restaurants have 5pm reservations available or monitor the stock market and send you alerts so you can afford that West Village reservation. Neil, to sum it up, Google no longer wants to help you search and navigate the internet. If possible, it brings the answers right to you without ever having to leave the cocoon of its AI-generated experience.

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