Meta’s Fact-Check Overhaul Scares Advertisers & Delta Teases Gambling Mid-Flight?
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What concerns do advertisers have about Meta's new policies?
Then Midtown's sweet green restaurants rejoice. J.P. Morgan has called every one of its 300,000-plus employees back to the office. It's Monday, January 13th. Let's ride.
We'll be right back. The death toll increased to 24 and is expected to rise, authorities said. The weather is not looking good for firefighting earlier this week, with at least two heavy blasts of Santa Ana winds expected. But later in the week, the winds are projected to calm down and remain low for the weekend.
Also, if you've been on social media, you've no doubt seen some of the aerial firefighting efforts going on, both from the smaller Nimbler helicopters and the bigger so-called super scooper planes that are swooping in to douse parts of the blaze. Those iconic water bomber planes are actually here on loan from Canada as part of a longstanding agreement between the Canadian and U.S. governments to kind of share aid when fighting, uh, wild fighters. Right now there are two planes in LA being flown by rotation of eight Canadian pilots. Two more are getting folded into the rotation this week, which is good too, because the FBI is currently investigating incident where one of the super scoopers hit a civilian drone damaging it.
So hopefully that can get back up in the air soon because seeing these super scoopers in action is, It is pretty remarkable to see just how nimble the pilots can be and how accurate they can be when trying to fight these fires. Now a word from our sponsor, Public.com.
Neil, change is hard. Don't I know it. I've been using the same golf putter for so many years now. There is a dent where I hit the ball.
Well, what if someone offered you up to $10,000 for switching? Well, that would make change a little easier. With Public, you can fund your account in five minutes or less and earn up to $10,000 when you transfer your old investment portfolio.
What is JPMorgan's new return-to-office policy?
Even without the added cash, Public has plenty of other features that make switching a no-brainer. It's AI-powered research assistant Alpha, its broad range of asset classes, and its award-winning customer support team all combine to give you the tools you need to build and manage your wealth. Mark Zuckerberg's makeover of meta for the Trump era took a surprise and dramatic turn last week when the CEO said his company would end its use of third-party fact-checkers in favor of the crowdsourced community node system employed by Elon Musk's ex. Could that cost it business? Potentially, some marketers are now saying that the change could limit their ad spend on the platform if it were to lead to the unchecked spread of fake news, harmful content, and hate speech. Several advertising bosses told the Financial Times that brands are beginning to reassess their plans to advertise on Meta's platforms over brand safety concerns.
What does the December jobs report reveal about the labor market?
For Meta, advertising is not just an important source of revenue, it's the only source of revenue. In the third quarter, advertising accounted for 98% of Meta's total sales of $40 billion. Its 21% share of the U.S. digital ad market is only second to Google, Meta's ability to keep advertising dollars flowing not only keeps the lights on now, but it's also crucial for subsidizing those futuristic money-sucking bets such as the Metaverse and AI. So the stakes are enormous. Toby, do you think Zuck's gamble on community notes will lead to an advertiser exodus?
I mean, just look at X to see the answer to that question because when X has been kind of the opposite of meta when it comes to brand safety, if you want return on investment, if you want this close relationship with these brands, you don't necessarily look at X as the poster child of that because with X, uh, Elon Musk kind of more laissez faire this third party, uh, without fact checkers, uh, to keep the platform pretty buttoned up. You have seen advertisers kind of flee the platform and meta has long been seen as not a more of a safe Haven where you will find more brand safe content to place your ads next to. So even though a meta is kind of copying X's fact checking, uh,
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Chapters
5 chapters
1
What concerns do advertisers have about Meta's new policies?
0:09–2:21
2
What is JPMorgan's new return-to-office policy?
2:21–3:23
3
What does the December jobs report reveal about the labor market?
3:23–5:08
4
Who were the weekend's big winners?
5:08–7:05
5
What can we expect in the week ahead?
7:05–25:59
Speakers
2 identifiedMore from Morning Brew Daily
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