My Amazon Guy

[Beginner Tutorial] Amazon PPC 🔥 - Getting Started

14 Apr 2022

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Send us a text00:00 Basics of Amazon PPC00:12 What should you need before advertising01:10 Sponsored Product02:36 What is a Keyword03:48 Why do I need to advertise even I'm already organically ranking06:16 Product Targeting07:43 The Ad Campaign Manager09:03 Creating a Sponsored Product Campaign11:24 Automatic Targeting12:08 Bidding14:36 Negative Keyword Targeting17:10 Negative Product Targeting17:26 Campaign Settings18:17 Campaign Bidding Strategy22:45 Manual Targeting24:03 Do not just go with what Amazon is suggesting with regard to Keywords26:39 Product Targeting (Category and Individual)27:18 Category Product Targeting Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

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My Amazon Guy

[Beginner Tutorial] Amazon PPC 🔥 - Getting Started

This episode hasn't been transcribed yet

Other episodes from My Amazon Guy

2026 Advanced Amazon PPC Tips & Tricks

Amazon Seller Top 10 Catalog Troubleshooting Videos

We Analyzed This Amazon Listing and Here's What We Found

Advanced Amazon PPC Strategies in 2026: The PPC Blueprint Amazon Sellers Need to Know

Returns Just Got More Expensive - Amazon Removes Pre-Paid Label Exemptions

How Better Ad Strategy Helped This Brand Win on Amazon

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