Chapter 1: What innovative product is being reviewed in this episode?
John Aspinall. Welcome. Welcome. I actually earlier I was waiting for some questions. I saw people start throwing in some ASINs. I told him I would do some ASIN teardowns if you want to do some with me.
Oh, that's fun.
We got one today so far for the ASIN review. What's your first initial assessment here?
We're looking at an AirTag wallet, super innovative.
AirTag wallet.
So it doesn't matter what I think, what you think, or anyone thinks, is you have to know the landscape, right? So when you take a look in this space, what's the orientation for all these other folks? What other angles are they showing?
It seems like they have literally, if I'm not mistaken, I think they're literally selling this exact wallet here almost. Like it looks near identical.
Yeah.
Yeah, but if you look at the one that we're looking at, the one in review, where that other one has money on the right-hand side, I don't know what that is under the strap. It looks like foreign currency.
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Chapter 2: How does the product compare to its competitors?
Yeah, you know, when we talk about seasonal merchandising, Perfect Gift...
I'm surprised that something like this, where it says perfect gift and the way that they have this done, I am very surprised that this main image passed, to be entirely frank.
Because it's floating in the ether. It's not really rendered or looking really good.
Yeah, exactly.
But forget about that for a second. You don't have to tell me it's a perfect gift. I believe seasonal merchandising is big, but you have room on this image to do better, but it was the lazy way out.
remember you're showing cards in there right so think outside the box and maybe turn those cards that are poking out credit cards into holiday style cards so make like a christmas themed visa or anything like that but the fact is i want to know How many cards does it hold? So you're not addressing the questions that I have. I want to know what's it made out of? How many cards does it hold?
Does it hold cards and cash? Is there a mechanism or no mechanism? So that's why you have to be cognizant over what you're selling.
We need some work done.
Never lose your wallet again. Yeah.
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Chapter 3: What are the common design flaws identified in the listing?
If I'm looking at this, even on like my phone, I can't read any of this text. Right. So like all this stuff that's supposed to be like selling features, you need to blow this text up. Cause I just, you can't read any of it.
Common sense stuff, right? So it's tap to pay. The chip is on the wrong side of the card. Everything what Noah says, 100%, but I don't need quick card access. I could take my card out of my wallet very easily. What is the value prop? It's never lose your wallet. Is it RFID protected? You should be leaning into that first. What are the concerns that someone has?
Am I going to be protected against theft? Am I going to be able to find it if I lose it? And is it durable?
I think that's the big thing.
Look at that fourth image. It says cash strap, cash and bills holding strap. That's not American currency. I'm already out. I'm not buying it. That's not American currency.
The thing also to kind of talk about here more than anything, if we go back to this, is that it's the same product, right? It's literally the same product as the number one seller within the entire industry. category, right? If we're looking at literally the number one seller, it's literally the same product, just one different year, which is like the Apple AirTag holder around it, right?
But that's the big thing. I mean, there's other ones that are very similar in nature to it. So if you are selling something like this, I would literally look exactly I mean, here's another one, all these different ones that do kind of what you're already talking about. So another one here,
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Chapter 4: What important information is missing from the product listing?
and exactly what your product is, you need to look at how they are showing the product and showcasing it. Track that. If we go to any one of these, the design is probably going to be similarly better.
This is a very commoditized Me Too product. Everyone talks about credit cards. Well, here's the thing. Most people are going to have two to three max credit cards on them at all times. This is what I have. And I have I have two credit cards, a debit card, and then my driver's license. Right. So no one's carrying around ten credit cards. What you're not addressing is
What about a driver's license or ID, right? That's what people are carrying too and everyone's missing the mark on it. So here, let me just share my screen really quickly and I'll show you exactly how in Gemini you can, nothing else was changed for the image outside of the perfect gift kind of thing. Look at that. That's what I'm talking about, right?
everyone like do that right stand out from the pack by doing that because you're taking credit cards and you're making them look holiday themed giftable and stuff like that right and then i could say even more so i could say um here i can do this i could say uh in the angle on the right of the image there is foreign currency Under the strap, change that to a folded US $50 bill.
Now, why do I say 50? Do you know that that's the most, a $50 bill seems more luxurious than a $100 bill. It's just like if you think about it, when you see 100, you don't think that's a big deal. It's a 50 that seems more like a big deal. Everyone does a 20. A dollar bill isn't showing extreme value, right? Obviously, the proportions came out wrong.
But the point is that's still on the better path. You know, you want to show a folded 50, right? Because you're targeting the US market. So, you know, I don't know what other kind of currency that was, but you got to know your audience.
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Chapter 5: How can product images be optimized for better sales?
So it's important when you're in Gemini, a couple of things, right? So I'll go back to the main screen over here. Now, I don't know if you saw this, Noah, but they exploded out with Gemini 3, fast thinking and pro, right? So it used to be fast and thinking, or fast and pro, but now they've broken it out into thinking.
So pro, I would not use for this, but it's a bigger difference for nano banana versus nano banana pro. So 9 out of 10 times what you want to do, you can give it context without saying the option of create an image. But if you want to do best practice, before you do anything else, enable create image and then make sure it's on thinking. That's going to give you the best output.
And the interesting thing too with this is now with Gemini 999 Pro or Gemini 3, whatever you want to call it, the aspect ratio has now been brought into context. So you can say things like, 1 to 1, 4 to 5, 9 by 16.
I think genuinely Gemini at this point in time is kind of just winning the race with a lot of these actually usable features comparatively to a lot of the other... I tested the new ChatGPT image thing.
The point is one prompt and
Gemini did it and then Chachi BD did it and I ran on product opinion and it literally came out 50 50 right which is you would think oh this doesn't give me the results I need but until you look at the data then it starts to tell you more people that are in this age with this income prefer this image right so that's why it's important to look at the data because if you look at just the results you're gonna be like oh it didn't win but it's interesting how more of the
younger, higher income resonate with more of the Gemini output and the older, lower income resonate with the ChatGPT output?
I think it's because this aspect of like,
literally the the people who use like the AI tools like can tell very easily what is and isn't an AI image and therefore it's like but the one like GBT a lot of their imagery looks like the very just like fake influencer like type of imagery whereas like I mean Gemini their whole thing yeah I think Google has basically been a image indexing warehouse for the last 20 years right with Google images and
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