My Business Playbook

617: I Scaled My Agency and Lost My Creativity with Jay Argaet

04 May 2026

Contributed by Lukas

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, w...

616: How I'd Scale a Photography Business to 30k/Month

27 Apr 2026

Contributed by Lukas

If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisio...

615: 3 No Cost Ways to Land Clients in 60 Minutes

20 Apr 2026

Contributed by Lukas

You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct ...

614: AI Won't Take Your Job (But This Will) with Joe Stolte

13 Apr 2026

Contributed by Lukas

AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use A...

613: 11 Changes I'm Making Right Now to Scale to 8 Figures

06 Apr 2026

Contributed by Lukas

I’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shif...

612: 30 Mins a Week Changed My Entire Business (Here's What I Do)

30 Mar 2026

Contributed by Lukas

If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sund...

611: How I’d Build a $30K/Month Web Design Business From Zero

23 Mar 2026

Contributed by Lukas

If you’re worried about the cost of going for it, you should consider the cost of staying where you are. In this episode, I’m breaking down the f...

610: My Journey Through Burnout: An Honest & Vulnerable Share

16 Mar 2026

Contributed by Lukas

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, ...

609: 5 Pricing Mistakes Costing You Dream Clients

09 Mar 2026

Contributed by Lukas

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting i...

608: The 5 Levels to a Million-Dollar Creative Business

23 Feb 2026

Contributed by Lukas

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-le...

607: Your First Sales Hire: Exactly When, Who and How to Do It

16 Feb 2026

Contributed by Lukas

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break do...

606: What Taylor Swift Gets About Business (That Creatives Don’t)

09 Feb 2026

Contributed by Lukas

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativ...

605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale

02 Feb 2026

Contributed by Lukas

What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Direct...

604: REWIND: This SIMPLE Funnel Prints Cash

26 Jan 2026

Contributed by Lukas

If your funnel isn’t designed intentionally, leads fall through the cracks.In this episode, I’m walking you through the exact steps to build a hig...

603: REWIND: The 3 Objections Blocking Your Sales (And What to Say)

19 Jan 2026

Contributed by Lukas

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not po...

602: REWIND: Time To Increase Your Prices? Start Here

12 Jan 2026

Contributed by Lukas

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permi...

601: REWIND: 5 Things I Had to Quit to Hit 7 Figures

05 Jan 2026

Contributed by Lukas

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real min...

551: Why Doing Everything Yourself Is Killing Your Creative Business

22 Dec 2025

Contributed by Lukas

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels...

550: Steal My End-Of-Year Reset Plan to Prep Your Biggest Year Yet

15 Dec 2025

Contributed by Lukas

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable. I’m walking you th...

549: The Storytelling Shift That Makes Your Content Impossible to Ignore

08 Dec 2025

Contributed by Lukas

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we...

548: How They Scaled: BTS with 4 Million Dollar Creative Business Owners

01 Dec 2025

Contributed by Lukas

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhous...

547: The 5 End-of-Year Moves That Put You Ahead In January

24 Nov 2025

Contributed by Lukas

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-o...

546: The 3 Blind Spots Killing Your Business Growth

17 Nov 2025

Contributed by Lukas

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking do...

545: My 5-Minute Content Plan (Steal This!)

10 Nov 2025

Contributed by Lukas

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute ...

544: 3 Ways to Land Dream Clients Before Christmas (Without Spending a Cent)

03 Nov 2025

Contributed by Lukas

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on ...

543: Ask Me Anything: Starting Out, Side Hustles, and Scary Leaps

27 Oct 2025

Contributed by Lukas

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a bus...

542: How This Artist Turned Her Side Hustle into a Million Dollar Biz

20 Oct 2025

Contributed by Lukas

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how s...

541: The Exact System I Use to Close High-Ticket Clients with Ease

13 Oct 2025

Contributed by Lukas

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned...

540: 3 Scripts to Reset Expectations With Bad Clients

06 Oct 2025

Contributed by Lukas

Every creative hits that moment when a client crosses the line - and avoiding it only makes things worse. In this episode, I’m giving you the exact ...

539: My honest take: What it's REALLY like being a woman in business

29 Sep 2025

Contributed by Lukas

This episode is raw and totally off the cuff - but it might be the most important one yet. I’m sharing a weird (and honestly infuriating) experience...

538: Scaling vs. Sabotage: Are You The Bottleneck In Your Biz?

22 Sep 2025

Contributed by Lukas

Thinking of launching a new offer because you feel stuck or stretched thin? Before you throw a grenade into your business, listen to this.I’m walkin...

537: 5 No-Cost Ways to Add $10K to Your Revenue This Month

15 Sep 2025

Contributed by Lukas

You're probably sitting on an extra $10K right now - and no, you don’t need to launch something new, blow up your schedule, or pour money into a...

536: How to Escape the Revenue Rollercoaster (for Good)

08 Sep 2025

Contributed by Lukas

Tired of the feast and famine mode in your creative business? In this episode, I’m showing you exactly how to escape the revenue rollercoaster for g...

535: Bad Business Investments And Betting On Yourself

01 Sep 2025

Contributed by Lukas

"If you're worried about the cost of going for it, you should the cost of staying where you are" In this episode, I’m breaking down ...

534: The Time & Energy Audit Every Creative Business Needs ASAP

25 Aug 2025

Contributed by Lukas

I’m walking you through a simple but powerful time + energy audit that shows you exactly what to stop doing, what to fix, and what to double down on...

533: Behind the Scenes: Coaching a Creative to $1M

18 Aug 2025

Contributed by Lukas

From stretched-too-thin to scaling with strategy - photographer and educator Laura Coleman is doing it all from Barcelona with three kids in tow. In t...

532: The 3 revenue ceilings no one tells you about

11 Aug 2025

Contributed by Lukas

You will hit a ceiling. Maybe more than one. But that doesn’t mean you’re doing it wrong - it means it’s time to level up. In this episode, I’...

531: 5 Reasons Your Content Isn’t Converting Right Now

04 Aug 2025

Contributed by Lukas

If you’re showing up on social media and still not seeing sales roll in - this one’s for you. I break down the 5 reasons your content isn’t conv...

530: Why I Shut Down a 6-Figure Offer (Even Though It Was Working)

28 Jul 2025

Contributed by Lukas

You’re allowed to change your mind. In this raw behind-the-scenes episode, I shared why I shut down a six-figure offer - even though it was working ...

529: The Modern Way to Niche (That Actually Gets You Clients)

21 Jul 2025

Contributed by Lukas

If you’ve been “niching down” the old way, it’s probably not working anymore. In this episode, I’m showing you a bold, new, and modern nichi...

528: Stop Being the Nice Girl: How to Set Boundaries That Actually Work

14 Jul 2025

Contributed by Lukas

Every creative hits this wall. The project starts out dreamy... and slowly spirals into chaos. Scope creep sneaks in, boundaries blur, and suddenly yo...

527: The 6-Email Welcome Sequence That Converts Cold Leads Into Clients

07 Jul 2025

Contributed by Lukas

Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets. In this episo...

526: No Leads? Here's EXACTLY How to Fix That Today

30 Jun 2025

Contributed by Lukas

If Instagram disappeared tomorrow, would your business survive? In this episode, I'm breaking down the real reason your email list is stuck at z...

525: The Untold Story Behind Boob to Food with Luka McCabe

23 Jun 2025

Contributed by Lukas

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and...

524: 5 Things I Had To Start When I Hit 7 Figures

16 Jun 2025

Contributed by Lukas

Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game. In this episode, I’m pulling back the curtain on the 5...

523: 5 Things I Had to Quit to Hit 7 Figures

09 Jun 2025

Contributed by Lukas

You don’t scale by adding more. You scale by letting go. In this episode, I’m pulling back the curtain on five specific things I had to stop doin...

522: The AI Wake-Up Call Every Creative Needs Right Now with Adrian Smith

02 Jun 2025

Contributed by Lukas

Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conve...

521: From Uni Dropout to 7-Figure Coach: How I Did It

26 May 2025

Contributed by Lukas

This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewe...

520: The ChatGPT Hack I Use to Attract Better Clients

19 May 2025

Contributed by Lukas

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why. Most creatives think they know their audience… u...

519: When the well runs dry

12 May 2025

Contributed by Lukas

Ever opened your laptop and thought, “I’ve got nothing”? That was me this week. If you’ve been feeling creatively drained, uninspired, or like...

518: The 3 Objections Blocking Your Sales (And What to Say)

05 May 2025

Contributed by Lukas

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not po...

517: 3 Instagram Fixes That Got My Engagement Back

28 Apr 2025

Contributed by Lukas

Feeling like Instagram’s out to get you? You’re not alone.In this quick win episode, I’m sharing exactly how I got out of a content slump, stopp...

516: I Hosted a Retreat in Bali… Here’s What Actually Worked

22 Apr 2025

Contributed by Lukas

We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business. In this episode, I’...

515: My 5-Minute Content Plan (Steal This!)

14 Apr 2025

Contributed by Lukas

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan...

514: The Easiest Way to Add $10k to Your Revenue This Month

07 Apr 2025

Contributed by Lukas

Feeling burnt out by long projects, flaky clients, and timelines that never end? This episode shows you how to simplify your service and scale faster ...

513: My plan to 8 figures + what I'm learning right now

31 Mar 2025

Contributed by Lukas

You know that feeling when you leave a room full of brilliant humans thinking, “Welp… time to level up”? That was me last week. I spent five day...

512: Why People-Pleasing is Secretly Ruining Your Business

24 Mar 2025

Contributed by Lukas

If you’ve ever said yes when you really wanted to say no - this one’s for you. I’m sharing how I rewired my people-pleasing habits, built strong...

511: This leadership mistake is costing you millions w/ Shelley Johnson

17 Mar 2025

Contributed by Lukas

What makes a leader truly unforgettable—for the right reasons? In this episode, I sit down with my sister, Shelley Johnson, founder of Boldside Cons...

510: This SIMPLE funnel prints cash

10 Mar 2025

Contributed by Lukas

If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a hi...

509: Unfiltered: A Conversation with My Sisters on Creativity, Business & Life

03 Mar 2025

Contributed by Lukas

This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson, for a raw, hilarious, and unf...

508: Why Every Creative Should Launch a Membership (and How to Start)

24 Feb 2025

Contributed by Lukas

Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a ...

507: What to Do When Someone Copies Your Work (5 Simple Steps)

17 Feb 2025

Contributed by Lukas

How to Handle Copycats in Business (Without Losing Your Cool)Dealing with copycats in business can be frustrating, but it doesn't have to derail y...

506: How To Set Goals You Actually Achieve 2025

10 Feb 2025

Contributed by Lukas

I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a pla...

505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)

03 Feb 2025

Contributed by Lukas

Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)If you feel like your business is running you instead of the other way around, th...

504: Dan Martell - The 3 Revenue Ceilings Holding You Back (and How to Break Through)

27 Jan 2025

Contributed by Lukas

Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy...

503: The Exact Sales Shifts That Helped Me Hit $1m

20 Jan 2025

Contributed by Lukas

For years, selling felt uncomfortable and overwhelming—but that mindset was holding me back. In this episode, I’m sharing the exact mindset shifts...

502: Create Space for Creativity with Renée Warren

13 Jan 2025

Contributed by Lukas

In this episode, I’m joined by the incredible Renée Warren, entrepreneur and founder of The Pink Skirt Project. We dive into the power of creating ...

501: How to Hit Your Business Goals in 2025

06 Jan 2025

Contributed by Lukas

Welcome to Season 5 of My Business Playbook.In this quick-win episode, I’m sharing the exact process to set and achieve your business goals in 2025....

453: Merry Christmas and Happy New Year from me!

30 Dec 2024

Contributed by Lukas

Merry Christmas from me to you!Merry Christmas, Happy Holidays, and cheers to a beautiful, joy-filled end to 2024.I’ll see you back here in the new ...

452: Steal My End-of-Year Reset Plan to Prep Your Biggest Year Yet

23 Dec 2024

Contributed by Lukas

As we wrap up 2024, it’s time to hit pause, reflect on the year, and prepare for what’s next. In this episode, I’m sharing 5 key reflections fro...

451: The 3 Game-Changing Moves to Scale Past $30k Months in 2025

16 Dec 2024

Contributed by Lukas

You’ve hit consistent $30k months—or you’re hovering just below—and while your business looks successful on paper, behind the scenes, it feels...

450: Plan Your Best Year Yet: 5 Steps to Start Strong and Hit Your Goals

09 Dec 2024

Contributed by Lukas

As the year winds down, it’s easy to get caught up in the chaos of deadlines, parties, and everything else pulling you in different directions. But ...

449: The Truth About Hitting $10K Months as a Creative

02 Dec 2024

Contributed by Lukas

In this episode, I’m recording from my brand-new studio (exciting!) and diving into one of the most transformative milestones for any creative: hitt...

448: 3 end of year mistakes most creatives make (and how to avoid them)

25 Nov 2024

Contributed by Lukas

It’s the final countdown to the end of the year, and I want to help you finish strong. In this episode, I’m sharing the top three mistakes creativ...

447: Behind The Business with Laura Higgins, Erika Cramer and Toni Bache

18 Nov 2024

Contributed by Lukas

I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale o...

446: Transform Your Audience into Clients: The Step-by-Step to Growing a Loyal Community

11 Nov 2024

Contributed by Lukas

Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matt...

445: From $0 to 7 Figures: What it REALLY Took to Start My Business at 23

04 Nov 2024

Contributed by Lukas

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain o...

444: BTS of My Million Dollar Content Strategy

28 Oct 2024

Contributed by Lukas

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach...

443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn

21 Oct 2024

Contributed by Lukas

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent ...

442: Your Dream Income and Freedom Are on the Other Side of THIS Shift

14 Oct 2024

Contributed by Lukas

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredicta...

441: How to Build a Business That Runs Itself with Ryan Deiss

07 Oct 2024

Contributed by Lukas

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. W...

440: How to Build Your 4-Day Work Week in the Next 14 Days

30 Sep 2024

Contributed by Lukas

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?In this episode, I'll show you exactly ho...

439: The Power of Rest: Thriving in Business Without Burnout with Melissa Ambrosini

23 Sep 2024

Contributed by Lukas

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancin...

438: From Struggling to Thriving: How Polly Tripled Her Photography Business in 9 Months

16 Sep 2024

Contributed by Lukas

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business....

437: The Power of Urgency: How to Use Authentic Urgency to Drive Real Results

09 Sep 2024

Contributed by Lukas

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines ...

436: The Simple Path to $100k Months

02 Sep 2024

Contributed by Lukas

Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big mil...

435: Scaling Your Business the Simple Way with Ben Handler

26 Aug 2024

Contributed by Lukas

In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true un...

434: Why Low-Ticket Offers Are Harder Than You Think

19 Aug 2024

Contributed by Lukas

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here t...

433: Say Goodbye to Ghosting: How to Get a Yes on the Call

14 Aug 2024

Contributed by Lukas

Say Goodbye to Ghosting: How to Get a Yes on the CallOne of the biggest challenges facing creatives is closing the deal on sales calls. If you’re st...

432: The Day I Thought My Business Would Fail (And How It Didn’t)

06 Aug 2024

Contributed by Lukas

Ugly Crying in a CarwashI’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first eve...

431: How I Support My Nervous System as a 7-Figure CEO

29 Jul 2024

Contributed by Lukas

Learn how to maintain a calm nervous system while growing your business.Have you ever felt like your business is growing faster than you can keep up? ...

430: Brisket and scaling your business

22 Jul 2024

Contributed by Lukas

Discover how to get a line of customers out the door for YOUR business.In this episode, we dive into an unexpected yet powerful lesson from the world ...

429: Samantha Wills

15 Jul 2024

Contributed by Lukas

Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k her...

428: The Ultimate Guide to Hiring a Virtual Assistant (and nailing it the first time!)

09 Jul 2024

Contributed by Lukas

In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boos...

427: How I took 5 weeks off from my business

01 Jul 2024

Contributed by Lukas

In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and min...