My Business Playbook
Episodes
225: How to buy back time in your week with Laura Higgins
20 Jun 2022
Contributed by Lukas
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day. Hosted on Acast. See acast....
224: How to create a magnetic personal brand with Chris Ducker
13 Jun 2022
Contributed by Lukas
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, “Virtual Freedom”, and more...
223: The journey from art teacher to entrepreneur with Brooke Art Studio
06 Jun 2022
Contributed by Lukas
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of ...
222: The psychology behind your copywriting with Anita Siek
30 May 2022
Contributed by Lukas
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out...
221: Doubling down on one niche (and why it matters) with Laura Higgins
23 May 2022
Contributed by Lukas
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The im...
220: Natalie Walton's journey from 9 to 5 to stylist, author & course creator
16 May 2022
Contributed by Lukas
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to l...
219: The numbers you need to know in your business with Matt Clements
09 May 2022
Contributed by Lukas
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics ...
218: How she did it - The startup journey of Snuggle Hunny Kids with Monique Hession
02 May 2022
Contributed by Lukas
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand. In just five years, Monique...
217: Why growth isn't optional if you want a successful biz with Laura Higgins
25 Apr 2022
Contributed by Lukas
In today's Quick Win episode, Laura is talking all things growth. You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to ad...
216: Increase productivity and banish burnout with Marcey Rader
18 Apr 2022
Contributed by Lukas
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and in...
215: Finding your confidence in a creative industry with Kate Lawrence
11 Apr 2022
Contributed by Lukas
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in he...
214: The secrets to creating a highly successful online course with Stevie Dillon
04 Apr 2022
Contributed by Lukas
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Asp...
213: How to lead authentically and courageously in your small business with Rohan Dredge
28 Mar 2022
Contributed by Lukas
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep le...
212: Why tone of voice is your secret weapon with Alyce Greer of Bossy Copywriting
21 Mar 2022
Contributed by Lukas
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop...
211: How 3 female entrepreneurs used a marketing plan to grow their startup biz
14 Mar 2022
Contributed by Lukas
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each u...
210: 6 things I wish I knew when I started my email list with Laura Higgins
07 Mar 2022
Contributed by Lukas
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for ...
209: The best approach to get clients using Facebook Ads with Alvaro Berrios
28 Feb 2022
Contributed by Lukas
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvar...
208: The simple and powerful marketing strategy that most people overlook with Laura Higgins
21 Feb 2022
Contributed by Lukas
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing tod...
207: Behind the scenes of a million dollar design business with Cass Deller
14 Feb 2022
Contributed by Lukas
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around...
206: 6 secrets to mastering the Instagram algorithm in 2022
07 Feb 2022
Contributed by Lukas
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in,...
205: Using your business to build long term wealth with Joe Stephan
31 Jan 2022
Contributed by Lukas
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory. Joe helps successfu...
204: Building and monetising an online business with Amy Parfett from Wedshed
24 Jan 2022
Contributed by Lukas
In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get w...
203: Maintaining your mental health in a pandemic with Tessa Lloyd
17 Jan 2022
Contributed by Lukas
In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns...
202: How to optimise your health and wellbeing in 2022 with Millie Padula
10 Jan 2022
Contributed by Lukas
Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to ...
201: 3 Must-Have Strategies for the New Year
03 Jan 2022
Contributed by Lukas
Welcome to 2022! Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and ...
150: My 3 big lessons from 2021 with Laura Higgins
13 Dec 2021
Contributed by Lukas
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021. Thank you for being...
149: The simple mindset shifts you need to grow your business with Jessica Williamson
06 Dec 2021
Contributed by Lukas
Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential. In our c...
148: The content strategy that builds trust and lands you clients with Nikki Nash
29 Nov 2021
Contributed by Lukas
Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and d...
147: The power of branding in your business with Laura Cook Design
22 Nov 2021
Contributed by Lukas
Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her cl...
146: What I'm focusing on leading into Christmas
15 Nov 2021
Contributed by Lukas
Today I'm sharing the key areas I am focusing on leading into Christmas. You'll learn: 👉 Why "more" isn't always better when it comes to your m...
145: Advertising, integrity and building a sustainable online business with Rick Mulready
08 Nov 2021
Contributed by Lukas
Today, we are joined by Rick Mulready, the host of The Art of Online Business podcast and an industry leading expert who helps online course creators ...
144: Thoughtful Christmas Gifting Strategies with Honest Paper
01 Nov 2021
Contributed by Lukas
Today we are joined by Bella Cauchi of Honest Paper to chat all things gifting and Christmas! Honest Paper is a bespoke stationery store based in N...
143: Copywriting secrets to sell out your offers with Kristin Macintyre
25 Oct 2021
Contributed by Lukas
Today we are joined by Kristin Macintyre, launch copywriter for course creators and online entrepreneurs. You’ll learn: 🌟 The power of good cop...
142: Simple ways to level up your website design with Polina Ceastuhina of Squaremuse
18 Oct 2021
Contributed by Lukas
Today we are joined by Polina Ceastuhina of Squaremuse - a lifestyle digital brand creates premium design templates for photographers and creative bus...
141: Posting on Instagram is not a marketing plan with Laura Higgins
11 Oct 2021
Contributed by Lukas
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead) Listen to the quick win episode with Lau...
140: Creativity and cutting through the noise with Avenir Creative House
04 Oct 2021
Contributed by Lukas
In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Aust...
139: The #1 reason your marketing isn't working with Laura Higgins
27 Sep 2021
Contributed by Lukas
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it. You'll learn: 🌟 The top strateg...
138: Why you need to rehumanise your marketing to get results with Jessmyn Solana of Interact
20 Sep 2021
Contributed by Lukas
We are joined by Jessmyn Solana, the digital marketing manager at Interact Quiz Builder. Interact is the easiest way to convert curious people into lo...
137: How to find your purpose, do what you love and make money doing it with Marina Suholutsky of PurposeBuilt
13 Sep 2021
Contributed by Lukas
Today we are going deep and talking about purpose in your life and your business. I am joined by Marina Suholutsky of PurposeBuilt, a company whose mi...
136: LIVE with Jack Delosa - How to stay resilient and focus on what matters in COVID-19
06 Sep 2021
Contributed by Lukas
A few weeks ago, I hosted a live masterclass with Jack Delosa of The Entourage and we decided we should share it as a podcast episode too! In this ma...
135: Powerful, no BS leadership strategies for business owners with Martin G. Moore
30 Aug 2021
Contributed by Lukas
In this episode, we are joined by Australian leadership expert, Martin G. Moore of Your CEO Mentor. Marty co-founded the company with his daughter Emm...
134: 4 simple ways to turn your social media followers into email subscribers with Laura Higgins
23 Aug 2021
Contributed by Lukas
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn: 🌟 Why building...
133: 3 quick & cheap ways to buy back time in your day with Laura Higgins
16 Aug 2021
Contributed by Lukas
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn: 🌟 3 quick and cost effective ways to...
132: The secret to using Instagram to get more clients with Laura Higgins
09 Aug 2021
Contributed by Lukas
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn: 🌟 4 quick and cost effective ways to use ...
131: The lead magnet you need in your marketing with Chanti Zak
02 Aug 2021
Contributed by Lukas
Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for th...
130: How to charge for value instead of time with Laura Higgins
26 Jul 2021
Contributed by Lukas
Join Laura today as she shares how to charge for value instead of time in your business. You'll learn: 🌟 4 key tips to start charging what you'r...
129: How to keep customers at the centre (even as you scale) with Amanda and Lia from Eva
19 Jul 2021
Contributed by Lukas
Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia. 🌟The #1 thing founder...
128: Powerful DIY website design strategies that increase conversions with Emma Troy
12 Jul 2021
Contributed by Lukas
Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail bot...
127: Instagram, creativity and staying true to you w/ Kelle Howard
05 Jul 2021
Contributed by Lukas
Today I am joined by Interior Designer, Kelle Howard. In the episode we chat about: 🌟The non-negotiables when starting a creative business (a...
126: A simple, yet powerful gifting strategy that increases sales & loyalty with John Ruhlin
28 Jun 2021
Contributed by Lukas
In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosi...
125: 3 Simple Strategies to Build Your Marketing Plan
21 Jun 2021
Contributed by Lukas
Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without add...
124: How to use social media to generate daily sales with Ryann Dowdy
14 Jun 2021
Contributed by Lukas
Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you us...
123: How to nail the money side of your small business with Glen James
07 Jun 2021
Contributed by Lukas
Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless p...
122: Scaling, sustainability and specialty coffee with Saxon Wright (Huskee Cup + Pablo and Rusty's)
31 May 2021
Contributed by Lukas
Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top spe...
121: How to produce high quality videos on a budget with Ryan Koral
24 May 2021
Contributed by Lukas
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmma...
120: A powerful growth strategy that costs you $0 with Jeff Henderson
17 May 2021
Contributed by Lukas
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For". Jeff shares his simple, yet powe...
119: Creativity, entrepreneurship and closing a multi-million dollar business with Samantha Wills
10 May 2021
Contributed by Lukas
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business m...
118: Spreading joy through homewares and art with Jumbled Online
03 May 2021
Contributed by Lukas
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online. In this...
117: Finding your genius zone and playing to your strengths with Ruby Marsh
26 Apr 2021
Contributed by Lukas
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creativ...
116: How to lead like a boss in your small business with Your CEO Mentor
19 Apr 2021
Contributed by Lukas
Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing y...
115: The Art of Selling on Virtual Stages with Colin Boyd
12 Apr 2021
Contributed by Lukas
In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars. Colin helps experts, course creators and coache...
114: How to build a vision-driven business with Jack Delosa
05 Apr 2021
Contributed by Lukas
In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.' We talk about how to bu...
113: Diversity, marketing, and an honest conversation about race with Ida Asare
29 Mar 2021
Contributed by Lukas
In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We ch...
112: Building an international ecommerce brand with Mustard Made
22 Mar 2021
Contributed by Lukas
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, ma...
111: Building a chart topping podcast with Australian Birth Stories
15 Mar 2021
Contributed by Lukas
This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be run...
110: How this organisation helps Tanzanian women build businesses with Forever Projects [IWD Part 2]
08 Mar 2021
Contributed by Lukas
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects. Forever Projects wor...
109: International Women's Day conversation with women I admire (IWD Part 1)
07 Mar 2021
Contributed by Lukas
We are joined by 7 influential Australian women to have a conversation about International Women’s Day. Robyn King (Head of Social Impact at Canv...
108: How to legally protect your small business with Foundd Legal
01 Mar 2021
Contributed by Lukas
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for...
107: Instagram, Launching a Book, and Mum-Life with Boob to Food.
22 Feb 2021
Contributed by Lukas
Tune into this week’s podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, ...
106: How to Nail Your Copywriting with Bossy Copywriting
15 Feb 2021
Contributed by Lukas
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your co...
105: How this Aussie founder launched over 50 cafes in the USA
08 Feb 2021
Contributed by Lukas
In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe b...
104: Photography, Instagram and mindset with Natalie Spada (The Palm Co)
01 Feb 2021
Contributed by Lukas
In today’s episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from ...
103: Top PR strategies to build trust and grow your reach with Odette Barry (Odette and Co)
25 Jan 2021
Contributed by Lukas
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cove...
102: How to use collaboration to skyrocket your business with Jess Ruhfus (Collabosaurus)
18 Jan 2021
Contributed by Lukas
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise...
101: My Business Playbook is Here!
06 Jan 2021
Contributed by Lukas
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You...