My Business Playbook

421: How rebranding doubled my business in a year

21 May 2024

Contributed by Lukas

This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to ge...

420: Building a high ticket brand w/ Dain Walker

13 May 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

419: 10 Rules For Confident Selling

06 May 2024

Contributed by Lukas

Master the Art of Selling Without Feeling SalesyEpisode Summary:Dive into the essential skills of selling with our latest Quick Win episode. Learn how...

418: Mastering Facebook Ads and Funnels with Kwadwo

29 Apr 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

417: Monique Forcella aka The Socialista

22 Apr 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

416: Desperate vs. Dream Clients

15 Apr 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

415: The scope creep survival guide for creatives

08 Apr 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

414: My journey from $10k to $100k+ months with Nath Higgins - PART 2

01 Apr 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook t...

413: My Journey from $10k to $100k Months (Part 1)

25 Mar 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

411: The Secret Cost of Comparison

11 Mar 2024

Contributed by Lukas

Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.This show is brought to you by our show sponsor Riverside.fm - https:/...

410: Is LinkedIn the untapped platform for creatives?

04 Mar 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get ...

409: How to stop people pleasing and narrow your niche

26 Feb 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

408: From Homeless to 8-Figures w/ Goose McGrath

21 Feb 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

407: Buy Back Your Time w/ Dan Martell

13 Feb 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith

05 Feb 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get...

405: What to do when Instagram feels like a ghost town

29 Jan 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get ...

404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)

22 Jan 2024

Contributed by Lukas

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get ...

403: Stepping into your main character energy in 2024

15 Jan 2024

Contributed by Lukas

Stepping into your main character energy in 2024In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what...

402: 5 Marketing Predictions for 2024

08 Jan 2024

Contributed by Lukas

Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape h...

401: Quick Win: Next Level Goals

01 Jan 2024

Contributed by Lukas

Hosted on Acast. See acast.com/privacy for more information.

353: Merry Christmas from Me! (5 minutes)

24 Dec 2023

Contributed by Lukas

Merry Christmas from the Team and I. ❤️ Hosted on Acast. See acast.com/privacy for more information.

352: Goodbye 2023, Hello 2024: How to Reflect, Reset, and Recharge for the New Year

18 Dec 2023

Contributed by Lukas

Power Down 2023 and Power Up 2024 with This Simple ExerciseIn this Quick Win episode of "My Business Playbook," we're sharing a simple and effective s...

351: 7 mindset shifts that doubled my business

11 Dec 2023

Contributed by Lukas

 In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in t...

350: How to Scale Your Creative Business with the Right Virtual Assistant

07 Dec 2023

Contributed by Lukas

Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. T...

349: How to Scale Your Ecommerce Business with Jay Wright

27 Nov 2023

Contributed by Lukas

Meet Jay Wright, from Ecommerce EquationJay Wright is not just an ecommerce growth expert, but also a mentor to a community of over 1000 ecommerce bus...

348: How Cassie went from $5k Months to $23k Months

21 Nov 2023

Contributed by Lukas

In today's episode, I'm chatting with our rockstar club member, Cassie Daniels. Cassie has pulled off something seriously epic. She's gone from the ro...

347: Tears, Snot, and Self Doubt: My Unfiltered Business Journey

13 Nov 2023

Contributed by Lukas

The real, raw, and unfiltered struggles of building a business from the ground up (and what Instagram never shows you)I share a raw and personal story...

346: Mastering the art of public speaking (even if you hate it!)

06 Nov 2023

Contributed by Lukas

Today we are joined by Annelise McCarthy of Her Speaking Coach.Annelise is a Women’s Speaking Coach who empowers women to master the skills of confi...

345: The 5 Levels of a Successful Course

30 Oct 2023

Contributed by Lukas

So you want to launch a course but don't know where to start? Launching a successful course isn’t just about great content; it’s a blend of planni...

344: Nailing the journey from freelancer to entrepreneur

23 Oct 2023

Contributed by Lukas

Join me LIVE in Sydney this November for 1 day only.Join me at 'The Next Level Workshop' - only 9 tickets left.laurahiggins.com/eventCan't join live? ...

343: 3 no-cost ways to get clients before Christmas

16 Oct 2023

Contributed by Lukas

How to get clients before Christmas in your creative business With the holiday season just around the corner, it's time to talk business.In today's Qu...

342: Finding Purpose in Your Pain w/ Brad Pedersen

09 Oct 2023

Contributed by Lukas

Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right!If you've ever found yourself getting bogged down wi...

341: 3 Simple Steps to End the Year Strong

02 Oct 2023

Contributed by Lukas

3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing...

340: The 5 step process to nailing your niche w/ Todd Howard

25 Sep 2023

Contributed by Lukas

Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of ...

339: Client Red Flags

19 Sep 2023

Contributed by Lukas

In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business.We also chat about:- The imp...

338: How to scale your business beyond you with Jack Delosa

11 Sep 2023

Contributed by Lukas

Scaling your business isn't a random stroke of luck.In this episode, we explore the deliberate strategies and mindset shifts required to scale your bu...

337: 'The Block' Superstar - Kara Demmrich

04 Sep 2023

Contributed by Lukas

Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone hav...

336: Nick Stone from Bluestone Lane

29 Aug 2023

Contributed by Lukas

This is a throwback episode from my first season of the podcast with Aussie cafe sensation, Nick Stone. Nick is a former AFL player, turned business b...

335: Knowing when to rebrand

22 Aug 2023

Contributed by Lukas

I speak with my dear friend, Lizzy Grant for White Point Creative. Lizzy is the owner and lead designer of White Point Creative, a boutique creative a...

334: Marketing your business with Beyoncé level confidence

14 Aug 2023

Contributed by Lukas

Marketing your business with Beyoncé Level Confidence Today I'm the one being interviewed. Fun! I'm interviewed by my friend Renee Warren from We Wil...

333: The Complete Guide to Stand Out Instagram Reels

07 Aug 2023

Contributed by Lukas

Unlock the Power of Instagram Reels for Crazy Growth and SalesIn this episode, we're diving deep into the world of Instagram Reels and why they matter...

332: How I am prioritising REST in my business and life!

01 Aug 2023

Contributed by Lukas

I really wanted to share something a little bit different today.I've been thinking a lot about busyness.So today I just wanted to talk to you about ho...

331: How to Design Your Ideal Week

26 Jul 2023

Contributed by Lukas

Hosted on Acast. See acast.com/privacy for more information.

330: How to build a stand out personal brand w/ Matt Purcell

17 Jul 2023

Contributed by Lukas

How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a...

329: The fastest way to grow your social media without spending a cent

10 Jul 2023

Contributed by Lukas

In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimat...

328: 3 Signs Your Goals Are Too Small

10 Jul 2023

Contributed by Lukas

3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably t...

327: How I'm Using ChatGPT in My Business

26 Jun 2023

Contributed by Lukas

In this week's episode, I dive into how I'm using ChatGPT in my business to help me save time, produce more content and create more inspiration. Hoste...

326: Why You Need Community

19 Jun 2023

Contributed by Lukas

In this episode, I will be discussing the importance of building a community when running a business. I share my personal experience of moving to a ne...

325: The 3 client onboarding mistakes keeping you stuck

13 Jun 2023

Contributed by Lukas

 Feel like you're onboarding needs a little tune up? If you're a creative, chances are your onboarding process is manual, inconsistent, and causi...

324: How to Grow your Small Business with Donald Miller

05 Jun 2023

Contributed by Lukas

Donald Miller is an American author, public speaker, and business owner.He is the CEO of StoryBrand and Business Made Simple and has just released a n...

323: Why Your Offer Isn't Selling and How to Fix It

29 May 2023

Contributed by Lukas

Why Your Offer Isn't Selling and How to Fix ItIn this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be wa...

322: The Blueprint for Google Ads with Kaity Griffin

22 May 2023

Contributed by Lukas

Kaity Griffin is a Google Ads expert, trainer and systems geek.She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where s...

321: How I Got Over My Fear of Sales

15 May 2023

Contributed by Lukas

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be i...

320: How to make high ticket sales daily w/ Nicole Culver

08 May 2023

Contributed by Lukas

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their bus...

319: Behind the Scenes of My Rebrand

01 May 2023

Contributed by Lukas

Checkout my new website: laurahiggins.comWant to hit 6 figures in your business? Download 'The 6 Figure Creative' hereWant to go from 5k months to 10k...

318: How to Build a Profitable & Connected Community w/ Ryan Bowles

25 Apr 2023

Contributed by Lukas

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding mot...

317: How Gemma went from $4k to $16k in revenue using My Marketing Playbook

17 Apr 2023

Contributed by Lukas

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look ...

316: 3 mindset shifts every creative needs

10 Apr 2023

Contributed by Lukas

3 Mindset Shifts Every Creative Needs In today's Quick Win episode, I share the 3 essential mindset shifts every creative needs to make if they want t...

315: Scaling an online flower empire with The Posy Post

03 Apr 2023

Contributed by Lukas

Today we are joined by Brooke Cousins, founder of The Posy Post. The Posy Post started because Brooke loved driving to the Sydney Flower Markets befor...

314: 30 days to happiness in your business

27 Mar 2023

Contributed by Lukas

Holly Smith is the Author & founder of 30 Days To Happiness. Holly's purpose is to help people wake up happy every single day. She helps people cr...

313: The 4 Step Instagram Content Plan

21 Mar 2023

Contributed by Lukas

The 4 step Instagram content planIn this Quick Win episode, I share the 4 content pillars you need to share each week to build your audience, boost en...

312: Why your business isn't profitable (and how to fix it)

13 Mar 2023

Contributed by Lukas

Mindset, profit and why you need both with Jos Willard Jos Willard’s mission is to help good people build profitable lives and achieve extraordinary...

311: Time to increase your prices? Start Here

06 Mar 2023

Contributed by Lukas

In this Quick Win episode of My Business Playbook, you'll learn how to increase your prices with confidence. Nearly every client I work with seriously...

310: Energy, alignment and listening to your body as a woman in business

27 Feb 2023

Contributed by Lukas

Phoebe Greenacre is a spiritual entrepreneur on a mission to help women become consciously alive and share their light with the world. She is a succes...

309: [Quick Win] Fear Makes You Do Weird Things

20 Feb 2023

Contributed by Lukas

Hosted on Acast. See acast.com/privacy for more information.

308: How to create profit in your business w/ Amy Bett

13 Feb 2023

Contributed by Lukas

Amy Bett is the founder of Lady Without Limits, Profit First Professional & co host of the 'Lady Without Limits' podcast.Amy failed in her first b...

307: [quick win] Why your website isn't converting (and what to do about it)

05 Feb 2023

Contributed by Lukas

In today's Quick Win episode, I unpack the key reasons why your website isn't converting. So many businesses focus on aesthetic and forget about conve...

306: Master your PR strategy with Renee Warren

29 Jan 2023

Contributed by Lukas

 Renée Warren is an award-winning entrepreneur, inspirational speaker, author, founder of We Wild Women, and the host of the celebrated podcast,...

304: Wins Episode: How 3 female entrepreneurs used a simple marketing plan to grow their startup biz

24 Jan 2023

Contributed by Lukas

You can join My Marketing Playbook Accelerator Today - https://mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more informat...

305: Nailing this ONE thing changed my entire business

23 Jan 2023

Contributed by Lukas

This week on the podcast I'm running through how changing and refining my offer completed flipped my business on it's head and is now better than ever...

303: Buy Back Your Time with Dan Martell

16 Jan 2023

Contributed by Lukas

In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry afte...

302: The Startup Story of Talm Beach House with Jenn Bliss

09 Jan 2023

Contributed by Lukas

Today we are joined by Jenn Bliss, founder and creator behind Talm Beach House.Through her luxury beachfront accommodation, Jenn has built an Instagra...

301: How I create a month of content in one day

02 Jan 2023

Contributed by Lukas

In today's episode I'm walking you through our signature process for how we create a month's worth of content in one day.You'll learn: 👉 Why batchi...

Merry Christmas, Happy New Year and Thank You!

26 Dec 2022

Contributed by Lukas

Merry Christmas and a Happy New Year from us to you. We are so grateful to you for joining us on this wild ride. May 2023 be your best business year y...

251: Maximise your video content with Ken Okazaki

19 Dec 2022

Contributed by Lukas

We are joined by Ken Okazaki to talk all things video marketing. Ken helps brands and businesses to grow with video marketing. He's a video pro and a ...

250: The #1 reason why your prospects keep ghosting you

12 Dec 2022

Contributed by Lukas

In this Quick Win episode of My Business Playbook, you'll learn how to turn your proposal into a client-getting machine.You'll discover: 👉 The powe...

249: Settings goals for 2023? Listen to this first.

05 Dec 2022

Contributed by Lukas

New year, new you, right? I believe in setting goals BEFORE the year ends. Which is why I'm walking you through my simple process to set goals that yo...

248: Stepping into your self confidence with Erika Cramer

28 Nov 2022

Contributed by Lukas

In this episode of My Business Playbook, we are joined by Erika Cramer AKA The Queen of Confidence. Erika is an international confidence coach an...

247: The startup story of Gorman with Lisa Gorman

21 Nov 2022

Contributed by Lukas

We are joined by Lisa Gorman. Lisa is the founder of Gorman, the inimitable Australian women's lifestyle and clothing brand. With 50 + shops across Au...

246: Are you making these 3 end of year mistakes?

14 Nov 2022

Contributed by Lukas

In this Quick Win episode of My Business Playbook, we are sharing the 3 common mistakes that most business owners make as they lead into Christmas.You...

245: Help! I've fallen out of love with Instagram

07 Nov 2022

Contributed by Lukas

In this Quick Win episode, Laura dives deep into the question: What do you do when you fall out of love with Instagram?You'll learn: 👉 4 simple str...

244: The seriously easy sales strategy that costs you $0 with Kirsty Fanton

31 Oct 2022

Contributed by Lukas

We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right peo...

243: The 3 Phases of Email Success

24 Oct 2022

Contributed by Lukas

In this Quick Win episode, you’ll learn the three essentially phases to build your email list (even if you’re starting at 0)You’ll learn:🌟 Th...

242: How to create a strategic marketing plan

17 Oct 2022

Contributed by Lukas

Laura was recently interviewed by the incredible Anita Siek from Brandfetti and the conversation was so fun we decided to share it here too!In this ep...

241: How I got over my fear of sales (and how you can too!)

10 Oct 2022

Contributed by Lukas

Selling doesn't have to be icky, my friend.If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be in...

240: From reality TV to reno queen with Kara Demmrich

03 Oct 2022

Contributed by Lukas

Kyal and Kara began renovating over 10 years ago when they purchased their first home.  Fast forward a few years and over the past five years alo...

239: How to stop drowning in your emails and take control of your inbox

26 Sep 2022

Contributed by Lukas

Today we are joined by, Yaro Starak, the co-founder of InboxDone.com, an email management company that focuses on sorting our your email management fo...

238: How to hit 6 figures in your creative business (without working harder)

19 Sep 2022

Contributed by Lukas

In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn ...

237: How we doubled our email list in 6 months

12 Sep 2022

Contributed by Lukas

In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try ...

236: Courses and community with BuildHer Collective

05 Sep 2022

Contributed by Lukas

Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to...

235: How to communicate your message and cut through the noise with Laura Higgins

29 Aug 2022

Contributed by Lukas

In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'...

234: Finding "The Off Switch" in Your Business with Sarah Greener

22 Aug 2022

Contributed by Lukas

Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business t...

233: From garage to department stores - how Celia Loves did it

15 Aug 2022

Contributed by Lukas

Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and profession...

232: BTS of our $74k course launch with Laura Higgins

08 Aug 2022

Contributed by Lukas

In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with con...

231: Building Your TikTok Strategy with Talia Datt

01 Aug 2022

Contributed by Lukas

Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to ...

230: Foolproof ways to boost your sales instantly with Adrian Smith

25 Jul 2022

Contributed by Lukas

Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has de...

229: The Secret Society of Success with Tim Schurrer

18 Jul 2022

Contributed by Lukas

Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made ...

228: 4 must do's for a beautiful and profitable website with Laura Higgins

11 Jul 2022

Contributed by Lukas

This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to cre...

227: Building a winning culture in your business with Shane Hatton

04 Jul 2022

Contributed by Lukas

Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help ...

226: Turning your passion into a business with Mayclay Lighting

27 Jun 2022

Contributed by Lukas

What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been h...