Chris shares how Happy Valley grew from a hyperlocal Collingwood book, record and gift store into a thriving bricks-and-mortar and online business, and why knowing exactly who his customer is continues to shape everything from the products on the shelves to the experience people have when they walk through the door.You'll learn:Why Chris made the enormous decision to buy Happy Valley’s new premisesWhat makes a retail business become a genuine destinationWhy what you choose not to stock can be as important as what you doHow getting the fundamentals right can matter more than constantly creating social media contentWhy community, word of mouth and supporting other local businesses remain so importantChris’s advice for anyone considering taking a big leap in businessChris also shares why successful retail isn’t about finding one “special sauce”, but continually paying attention to the customer, the space, the product mix and all the small details that make people want to come back.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with Chris and Happy Valley:Instagram: @happyvalleyshopInstagram: @happyvalleyvinylWebsite: happyvalleyshop.comAddress: 347 Smith St, Fitzroy VIC Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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