Fiona holds her first solo coaching session in today’s episode. Learn more about the two kinds of drivers that lead customers to purchase a certain product or service. Fiona will also discuss why you need to aim for brand loyalty and how you can apply the laddering concept in your marketing and business strategy. Topics discussed in this episode: Introduction [0:45]What was the last thing you bought? [1:37]The Emotional and The Rational Drivers [2:30]Capturing Someone's Attention [4:43]What is An Emotional Driver? [6:31]What is A Rational Driver? [9:46]Why You Need To Aim for Brand Loyalty [12:37]What is The Laddering Concept [13:39]Conclusion [16:09]Resources mentioned in this episode:Seth Godin (Recommendation) [12:48]Laddering Theory, Method, Analysis and Interpretation by Thomas J. Reynolds and Jonathan Gutman [13:48]For a full transcript and to download today's worksheet on emotional and rational drivers go to mydailybusinesscoach.com/podcast/4I would love it if you could hit me up on Instagram. I’m at @mydailybusinesscoach or please leave a review on iTunes and of course, hit subscribe so you don't miss out on any future episodesDon't forget to subscribe.If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram - @mydailybusinesscoach. Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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