How can a brand remain true to its values in a profit-driven world? In this episode, Fiona chats with Marnie Goding, founder of Elk. They talked about the importance of aligning business values with impactful decision-making and the challenges of integrating ethical practices in a traditional business model. Tune in!You'll Learn How To:The impact of outdated systems and the need for technological evolutionImplementing NuORDER for efficient 24-hour sellingAdapting to the demands of the pandemic with technology solutionsThe challenges of integrating sustainability in the fashion industryTransitioning to a more sustainable business modelBalancing sustainability with business costs and customer demandsImportance of bringing in experts to drive business growth and excellenceStrategies for conveying business values and vision to stakeholdersTailored marketing strategies for wholesale and retail channelsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business WaitlistGroup coaching is now open! Click here to learn more: mydailybusiness.com/groupcoaching Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related