In this interview episode, Fiona talks to sisters Laurinda and Fatuma Ndenzako, founders of Collective Closets, an amazing Melbourne-based clothing label that merges, “the chic deconstructed but restrained silhouettes of Melbourne and the wild, untamed, and deregulated aesthetics of modern African fashion drawing inspiration from the city of Nairobi.” Listen in to this chat as Laurinda and Fatuma share their experiences running a small business as sisters, how they cope with motherhood and business, and their top tips on becoming a truly empowering brand. Topics discussed in this episode: Business During COVID [00:22]On Having Babies While Running A Business [3:17]About Collective Closets [5:02]Running A Business With Your Sister [7:03]One's Role in Running The Business [11:14]What The Whole Family Thought About Starting and Running A Business Together [13:13]Finding Suppliers [18:56]Who To Partner With in Business [22:12]On Giving Back [27:17]On Selecting Models [29:01]On Business and Diversity [33:30]Coping With Motherhood and Business [42:44]Recommended Tools, Podcasts, People or Books [50:23]Courses Taken for The Business [1:00:00]On Looking Back [1:04:26]What Is Next for Collective Closets [1:12:00]Conclusion [1:17:22]Resources mentioned in this episode:Collective ClosetsCollective ConversationsWhatsAppPlanolyDropboxMy Daily Business Coach Sunday Emails16personalities.comUpworkGeneral AssemblyFor a full transcript of this episode please visit mydailybusinesscoach.com/podcast/22 Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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