In this interview episode, Fiona has a chat with Vatsala Murthy from Indian Goods Company. They talk about the challenges she has had to overcome building a business in an industry - retail - that she wasn’t hugely experienced in while sharing stories about contemporary Indian culture and art through their products. Listen now as she talks about why this is so important to do and how she discovered and uncovered parts of her own ideas around Indian design while building this business. Topics discussed in this episode: IntroductionCatching up with VatsalaHow COVID affected the Indian Goods Co.Getting to know more: Indian Goods Co.Choosing to live in GermanyStarting Indian Goods Co.The Indian designOn having an ethical businessVatsala’s background and experience in businessOn deciding what products to designInfluence in the businessTools/Platforms Vatsala usesHer proud moments in running Indian Goods Co.Connecting with Indian Goods Co.Conclusion Resources mentioned in this episode: Indian Goods Co. WebsiteIndian Goods Co. InstagramIndian Goods Co. EmailTohfa Greeting CardsThe Visual MBATrelloPlanolyGoogle Suite Episode transcript: For a full transcript please visit mydailybusinesscoach.com/podcast/46 Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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