"I launched on Amazon in the US November... and December we clocked our first five-figure month through Amazon."Discover how Lou and her partner Ben leveraged their advertising backgrounds to create a unique product that resonated with Kindle users worldwide. Lou delves into the strategies that propelled Strapsicle's rapid growth, including a game-changing appearance on Shark Tank and the power of community-driven marketing. She also opens up about the hurdles they've faced, from quality control issues to the complexities of cash flow management.In this episode, you'll gain valuable insights into building a brand from scratch, the importance of connecting with your audience, and the realities of scaling a business. Whether you're a budding entrepreneur or an established business owner, Lou's story is sure to inspire and motivate.Tune in to discover how you can apply these lessons to your own business and start 2025 with a renewed sense of purpose and direction. Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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