When Chriss Mannix saw the potential for change in the PR world, she took the leap from agency life to launch her own boutique firm, Soda Communications. Since then, she’s built a thriving business helping brands connect authentically with their audiences. In this conversation with Fiona Killackey, Chris shares her entrepreneurial journey and offers valuable insights on:The transition from agency life to entrepreneurshipHow to build genuine media relationships and get noticedPractical tips for small businesses looking to connect with influencers and mediaManaging stress and staying grounded in a high-pressure industryThe power of self-reflection in both business and personal growthChriss Mannix is an authentic leader in the PR world, driven by a passion for building genuine connections. She’s a brand builder who values the long game, staying true to the essence of what makes a business thrive. Her philosophy? Build meaningful relationships, stay grounded, and always honor the story your brand tells. Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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